In a competitive market, it’s only natural for any business owner like you to want to learn as much as possible about your competitors. You can analyze your competitor’s websites, social media profiles, and other marketing materials. Examining different aspects of these sites will allow you to see what the competition is doing well and what their opportunities for improvement are.
Data scraping entails gathering information from online sources such as social media platforms, e-commerce sites, and government websites. You can use web scraping for:
- Growing leads and conversions – The information you get from your competitor’s websites and marketing campaigns can help you understand your competition better and make more informed decisions about your marketing and sales strategies. You can duplicate techniques that gain new leads and conversions while retaining loyal customers and steer clear of marketing campaigns that don’t bring in results.
- Developing an effective pricing strategy – Regularly collecting and analyzing your competitors’ pricing strategies gives you valuable insights into the state of the market. You can adjust your pricing and discounts accordingly in a competitive way.
- Enhancing your product and service offerings – Understanding what is currently available in the market can help you identify gaps and develop product and service enhancements and even new brand ideas for products and services that can fill these gaps.
- Creating relevant content – Scraping competitor data allows you to see what topics they blog about, what keywords they target, and which content resonates with their audience. You can fine-tune your content strategy and ensure that your content is always one step ahead.
While you can do web scraping manually, using a web scraping tool or software is often more efficient. These tools automate data extraction from websites so that you can collect extensive data in less time. You should also invest in reputable rotating proxies to scrape successfully.
A proxy is an intermediary between a user and a server. It acts as a middleman between the user and the server to improve security, performance, and privacy. For example, a user can use proxies to access a website blocked by their ISP. The proxy will then request the website on the user’s behalf and return the website to the user.
Think of a proxy as a mailman who delivers a message from Mary to Peter. Mary does not want Peter to know that she sent him the message, so she gives it to the mailman to deliver on her behalf. The mailman (proxy) then passes the message to Peter. In this analogy, the message is the request, Mary is the user, and Peter is the website the user wants to access.
Here are reasons you need reliable proxies for competitor analysis:
The information you gather might be sensitive or confidential; you don’t want to risk your identity attached to this data. Additionally, you may be scraping sites with scraping blockers in place. If these websites see your IP address repeatedly hitting their site, they can block your requests — rendering you unable to gather data. Using proxies protects your identity by masking your IP address and letting you collect data in private.
IP addresses are a finite resource, often targeted by malicious bots and crawlers. A proxy can help protect your IP address and reduce the chances of getting banned. And because a proxy routes your traffic through a different IP address, websites will have difficulty tracking and blocking your traffic.
Web scraping can be difficult if you don’t have access to specific data. Proxies can change your IP to an address from a different location, giving you access to data from websites only available in certain countries. With a proxy, you can connect to a server in the country where the data is available and then scrape all the info you need.
Proxies can help improve the speed and reliability of your scraping by caching data and making requests on your behalf. Proxies also spread the load of the scraping across multiple IP addresses, making it more difficult for websites to detect and block the scraper.
Not all rotating proxies are created equal. When choosing a proxy for your web scraping needs, you should consider the following factors:
- Reliability – Choose a proxy that allows you to quickly and efficiently change IP addresses without downtime. It should also be able to manage many requests without any problems.
- Speed – A slow proxy can decrease the performance of your computer, primarily if used to access websites that require a lot of bandwidth, so your chosen proxy must satisfy your speed needs.
- Security – Look for a proxy that offers a high level of protection, such as SSL encryption and a firewall. Secure proxies from reputable providers will help keep your computer and data safe from hackers and malicious users.