Starting your own pest control business is a smart move in this climate. The industry has been on a steady incline for the past several years (expected to reach a whopping $32.8 billion by 2028!), and now is the best time to hop into it.
But while pest control businesses are in high demand and can, therefore, be highly profitable, this is not something you should jump into without research and planning. For one, to be successful in this business, you have to work hard and enjoy working independently. Two, to stay ahead of competition – and this industry is getting more competitive every year – you need to invest in some serious tools and equipment.
If this is something you’re giving it serious thought to, read on, because, in this article, we give you step-by-step instructions on how to start and grow your pest control business.
Research and Planning
Before diving in, it’s essential to conduct some basic research on the industry in general, as well as your local market. What types of pests are most common in your area? How many (if any) pest control businesses are in your area? What services do you plan to offer (seasonal pests, invasive pests, year-round pests, etc.)?
Knowing the answers to these questions is the first step in your planning stage. This information should guide the creation of your business plan, which should be as comprehensive as possible, outlining your goals, target audience, and financial projections.
Licensing and Certification
Compliance with local regulations is paramount, so contact your local health department and inquire about the necessary licenses and permits you’ll need to start this business. In most cases, you’ll need certifications for handling pesticides.
Next, you’ll want to learn everything you can about combatting various pests. You can do this by attending training programs and obtaining certifications from reputable organizations.
Invest in Quality Tools and Equipment
In this business, your tools and equipment are as important as your skills. So, invest in reliable equipment that is both effective at getting rid of pests and safe for yourself and your clients. What chemicals and equipment you’ll need depends on the type of services you offer and your location (different states have different requirements). But typically, you’ll need:
- A company vehicle,
- Pesticides and pest removal tools (sprayers, baits or traps),
- Protective gear (respirators, gloves, goggles, etc.),
- First aid kit and general tools (ladder, flashlight, telescoping mirror, etc.).
In addition to physical equipment, you’ll also need to invest in software to streamline your workflow and track your progress. In this day and age, it’s practically required to use some kind of pest control scheduling app so you can organize your routing and scheduling needs effectively.
Build an Online Name For Yourself
Today, having a strong online presence is a must for any business, including pest control. Start by creating a professional website detailing your services, pricing, and contact information. Then, make at least one, preferably two accounts on different social media platforms because many people look for pest control help on Facebook, Instagram, etc. Having social media is also important because of positive online reviews and testimonials, as these boost your credibility.
You should also create a marketing strategy tailored to your target audience, as well as establish relationships with local businesses. To reach a broader audience (older generations), invest in traditional marketing methods, such as business cards and flyers.
Commit to Delivering Excellent Customer Service
It’s not enough to do the job well – to grow your business, you must also consistently provide exceptional customer service (which goes beyond getting rid of pests). Communicate with clients clearly and politely and always address any concerns they might have.
Remember that the customer is (almost) always right, and even when they’re not, they deserve to be treated with utmost respect and patience. This is the only way to retain clients and attract new ones.
