Got skills for using all social media channels according to their requirement and matching them with a business? If yes, this is going to be a good step up in your career to be a social media director. In this article, we will be sharing some of the questions with answers that you might be asked in your interview as a Social Media Director.
1. Why Are You Interested In This Role?
I have always been interested in working for big brands where I could learn more and also use my skills. To date, I have worked with local brands but never multinational brands. I am sure International Marketing will teach me a lot.
2. What Are The Roles Of Asocial Media Directors?
- Developing the company’s content strategy
- Creating relevant content
- Community participation and leadership
- Promotion strategy on social sites
- Analyzing the online user’s behavior in the online space to match sales and marketing strategy could lead to a sale
- Expansion of the online community for a brand via different tactics,
- Creation and management of digital campaigns and promotions
- In case of negative comments, responding to such a crisis inefficient manner,
- Updating marketing strategies to meet the customer and online user’s needs.
3. What Are The Qualities That A Social Media Director Needs To Be Successful?
The basic requirement is to understand every social media channel and its uniqueness in an online space.
- The director should be able to connect the business objectives with the content and campaigns being run on any social media asset of the brand.
- As a director, engagement with an online audience and creating brand love amongst online users is the biggest quality to cash on.
- Provide customer service and handle complaints
- Knowledge about the brand’s product or services that could excite a customer
- Understanding your online audience and communicating with them and creating an opportunity for the brand
4. What Major Challenges Did You Face During Your Last Role? How Did You Manage Them?
It happened a few years ago when one of the unsatisfied customers reported the account to Facebook along with a few followers. Facebook temporally shut us down and issued an email of concern. It was such a panic situation at work. I responded to the email sent by Facebook and explained the whole scenario along with documentation. I presented all sorts of evidence to Facebook and within 24 hours, the Business page was reactivated. From this incident, I learned to diffuse the conflicts at the start so that business cannot be put at stake due to an angry customer.
5. Describe Your Daily Routine As A Social Media Director?
I mostly start my day with a team meeting with all social media managers where we go through social media platforms as they add results to the spreadsheet. I also assist them in responding to queries on online forums and reviewing the next content schedule. If there is any trend on which a brand wants to post, together we sit down and come up with a few ideas before pitching them to the client. I also have a meeting with my media buying team who update regarding the budget spending of each client and what possible changes could be made to the content to get maximum ROI. Sometimes, it gets into a hot debate but we all know that we are working for a common goal!
6. Describe Briefly About Your Experience?
I started my career in 20018 as a product marketing manager at XYZ Company where I was in charge of developing strategy and managing market communication to generate product demand. With a degree in marketing, I was also responsible for researching competitive solutions that increased product visibility and market performance. After spending a few years, I joined another firm as Senior Product Marketing Manager where my main role was to create product positioning and expansion of the product range into the urban market. I have been working here for 3 years now and have gained skills in Social Media Marketing, Product development, ROI Calculation, and Product promotions as well.
7. What Kind Of Strategies And Mindset Are Required For This Role?
To excel in this role, I believe that a learning mindset is very important because this field is constantly changing. One thing might be in trend today but tomorrow it might not be. One has to be super-efficient to achieve results and demonstrate product offerings in a catchy way because the online attention span is just of few seconds.
8. What Is The Biggest Challenge You Foresee In This Job?
The biggest challenge is to stay updated in this field and have a strategy that aligns with the marketing goals and your target audience. I won’t say that it’s an unachievable task but yet it gives stress!
9. How Do You Stay Motivated At Work?
Honestly, my motivation is the career that I have chosen. I am always delighted to know that my role in this capacity can generate an impact on a business. To stay motivated personally, I make sure that I am spending my free time in some leisure activity that would relax my mind. I usually opt for a morning run before coming in to work. Otherwise, I hit the gym after a long day.
10. Describe A Time You Failed In This Role And The Lesson You Learned?
I don’t remember any exact incident as of now but like us, I have made my share of mistakes in this career. I remember one time; I scheduled the posts at the wrong hour when I was working as Social Media Manager in XYZ Company. I had a lot of work that day and a few of the key team members were absent too. To meet the deadlines, I started working at a speed and made this mistake. I learned that I should not panic in such cases and remain calm while working in online marketing because one mistake that goes online remains online forever.
11. Why Do You Feel You Are Qualified For This Role?
I believe that I am experienced in this field and I have worked with several types of brands locally and generated some good results for them. I am good at team management and I can train people under me to become next to me in any company. I am also trained by Facebook BluePrint and Google to perform my professional duties in this capacity.
12. Share With Us Your Greatest Achievement
In my previous role, I got a chance to develop and manage social care strategies and work with the Global Customer Care team for a brand to increase guest satisfaction and foster deeper engagement and loyalty. It was such a new concept to the local market and it was well perceived by an online audience.
13. Why Did You Choose This Field As A Career?
I have always been an active social media person but I choose this as a career after my graduation. I have been fond of this field since you get to try out innovative and creative things and share them with your audience in a few taps. I liked this quick approach to reaching out to people and getting their attention. I thought that maybe it was the right way to use my creativity and strategic thinking in one place and this career started.
14. Which Scheduling Tools Are You, Familiar, With? What’s Your Preference?
In my experience, I have worked on quite a few scheduling tools like Buffer, HootSuite, and Later. If I have to choose, I would choose Later as my preference in all these. With this tool, I can manage several accounts and plan the posts and even repost too. I find it user-friendly and gives really good insights and suggestions to improve your posting. I have already been their blog’s fan since it helps me with a lot of marketing plans and strategy cracking too.
15. How Do You Define Engagement On Social Media?
The honest definition is Like, Share and Comment is what makes engagement but as I have worked in this field, I have learned that engagement is actually when an online consumer connects with a brand and responds to them. In the past few years, brands have personalized their communication while talking to audiences on social media. Brands have responded in the comments section in a personalized manner and interact with users. On the other hand, there are a lot of tools now like Polls, Questions, Live Broadcasts, and much more where consumer interactions help a brand to learn about the audience. I believe this is engagement when a brand makes connections with the general public.
16. How Do You Plan Your Strategy And Content?
I have been managing several Facebook and Instagram accounts for several brands for many years now. As per best practices, it is important to create separate types of content for every social media channel to keep the consumer interested. Many brands do the mistake that just creating one post and posting it on their every asset. To plan and strategize my content, I always plan. This gives an edge to perform better if there is any change in trends or something else comes up. To keep the audience engaged, it is always better to follow the same direction as a brand but content should be different on every platform as per the audience’s expectations.
17. How Do You Track Roi On Social Media?
4 metrics can be used to track ROI: Conversions, Brand Reach, Engagement, and Lead generation. For any website, it is Site Visits, Downloads, and Reviews that can be tracked with the help of Google Analytics.
18. What Is Your Take On Tiktok For A Brand?
I won’t call it an essential asset for every brand to showcase its presence because it still needs to be explored and is still not suitable for many brands. I won’t say that it’s a no-go area but If your target audience is on TikTok, only then resources should be invested in that channel otherwise Facebook, Instagram and YouTube have a lot more to offer.
19. What Is Facebook Pixel?
Pixel is code that is integrated into your website that tracks the conversion of the website. The results are on cycles of 28 days, 7 days, and 1 day. With Pixel, you can track the customer journey on your website and purchase behavior too.
20. Are You Familiar With Facebook Edgerank? What Is Its Role In Marketing?
It is a Facebook-based algorithm that determines what sort of posts will be part of a user’s newsfeed. You might have noticed that not all posts are displayed in the feed, this ranking matters because:
- About 96% of fans don’t return to the Brand’s Facebook Page after the initial engagement
- The chances of reaching a fan via newsfeed are higher than the page.
- About 27% of all time spent on Facebook is spent looking at the news feed
21. Suggest Ways In Which A Brand Can Improve The Edge Ranking On Facebook.
There are several ways in which a brand can improve this ranking. For example, keeping the captions shorter. The ideal is 100 to 250 characters as they are more likely to be read by the online user and can be engaged with as well. Video content is the new way to stay in your customer’s newsfeed. To engage with the audience, you can create polls and ask some questions from the audience. Their interaction is going to improve the ranking. I suggest that brands should post daily, at least 1 post per day because you need to appear in their newsfeed frequently. Also, the strategy to post about your product or service should subtle because too much pushy content is a turn-off for an online user. Keep track of the insights tab on your social media platforms to know your audience. You can know their most engaged time, their interests, and much more.
22. If You Have To Assess Our Company’s Social Media Presence, How Would You Do It?
There are certain parameters that need to be followed to assess the presence and its worth, My steps include:
- Checking your company is on major platforms that resonate with the target market. It can even include Pinterest, LinkedIn, and even TikTok.
- Checking the number of posts being posted on all social media assets and the gap between.
- Checking the type of content that is being posted i.e. Video, Static Image or Text-based
- Calculating engagement of previous few posts to analyze the pattern of online users.
- Aligning Business goals with Social Media Voice to keep consistency.
- Updating all information and keeping consistency online and current as well.
- Checking if all platforms connect with the website and give a proper link for online users to check out more relevant information regarding their query
- Checking if there is any fake page being operated as a brand itself
23. Do You Prefer Teamwork Or Do You Like Working In Your Own Space?
In my career, I have performed in both roles so there is no preference. I believe a team environment does give a lot of learning and achieving targets of the company. Together, you not only face problems but also you can find solutions and better strategies while working in the team. Working alone has its benefits too since there is less distraction. I am in favor of both.
24. How Do You Stay Updated In This Field?
To stay updated on the latest trend in Sales, I have several ways. I read articles and online blogs to read about topics that help me in knowing new information. I have subscribed to several business publications and I am very active on LinkedIn where I get a chance to interact with people from the same field. I also read different social media marketing case studies to stay updated and watch a few YouTube Channels as well. There is a lot to learn about digital media from the platforms themselves. I also get training from Google and Facebook and get a chance to meet their teams in different sessions locally.
25. Do You Adapt Well To The Changing Scenarios Of This Role?
I am all up to adapting myself as per the requirement. I do not hesitate in reworking my strategy or pitch to lock a sale. Unexpected incidents happen all the time and I do keep myself well planned and organized to meet any surprises that may come my way. In this industry, it’s very common to have last-minute changes and problems but you need to thrive.
Make sure that you have an updated resume with you when you go for an interview. An un-updated resume gives a bad impression. Another important thing you need to do is to make sure that you are well dressed. These 25 questions are surely going to help in acing the first round of interviews as a Social Media Director. Good luck!