Like creating visual and written content and publishing it online and offline as well? You are already acing your career but you can get a proper job in this field. In this article, we will be sharing some of the questions with answers that you might be asked in your interview as a content Creator.
1. Why Are You Interested In This Role?
I have always been passionate about writing and I started blogging very early. Initially, it was my hobby as it became my pastime but over time, I was able to learn more about this field. Over the years, I have gotten training from several Platforms including YouTube Content Creator which has helped me excel in this field. I applied because I wanted to work in this capacity and I am sure your company has a lot to offer in this field since you are dealing with several local and international accounts.
2. What Are The Roles Of Content Creator?
The primary responsibility of a content creator includes:
- Creating text-based and video-based content for a brand’s website and blogs along with marketing material,
- Researching current trends and developments in the same industry to create relevant content for online consumption,
- Working in sync with the creative and design team for promotional content,
- Using online assets to engage online users and start a conversation with them to promote the brand,
- Working in sync with other departments to meet campaign objectives and solve any issue if seen,
- Incorporating SEO in their content to generate or increase website traffic as per Google Search,
- And suggesting more ways to promote the brand’s latest product range or service for the online user.
3. What Are The Qualities That Content Creator Needs To Be Successful?
A content creator needs to have the latest knowledge about SEO Trends and their technical information. The creator must have good research skills to know about the latest trends in digital media. He should be well versed in using online tools and have great communication skills to pass on the information to relevant team members and create good content. He should be efficient in his work without compromising the quality of the content created by him.
4. What Major Challenges Did You Face During Your Last Role? How Did You Manage Them?
Time management was the biggest challenge I had to face in my previous role. I was spending a lot of time doing research and creating content out of it. To meet the standard of the content, I had to go through my writing so many times. It took me a lot of time to publish a single piece of content on the website. With the help of my other team members, I realized that few online tools can be used for such matters. One of my favorite tools is now Grammarly where I can revise my writing piece in a few minutes without any hassle. I have learned it the hard way but I am sticking to this learning for a longer period.
5. Describe Your Daily Routine As A Content Creator?
My day begins with the daily and weekly goals meeting with my team members. This helps me in managing my tasks and spending the appropriate amount of time on research. Depending on the number of content pieces I need to generate, I also check email newsletters and on-page and off-page SEO along with social media posts. Once I am sorted on the tasks, I create a rough content piece and then start elaborating on every point. By the end of the day, I have a good content piece in hand.
6. Describe Briefly About Your Experience?
I graduated back in 2015 and I did my first internship at a software house that provided website services to international clients on a project basis. This was my first interaction with SEO and I started getting intrigued about this feature and started exploring more. By the time, my internship ended, they offered me a beginner-level job in the same department where my main responsibility was to generate new content based on SEO Ranking. In less than a year, I was promoted to Senior Content Analyst and I started managing my team there as well.
7. What Kind Of Strategies And Mindset Are Required For This Role?
One needs to be creative to excel in this field. It is a perfect blend if one can mix creativity with technology in this field; the power is all yours then. No doubt, it is a time-consuming job but if you like generating content, you have a lot to learn and grow in this field. Apart from this, patience and stamina are also required in this field because most of your time will be going into researching relevant material to generate a good content piece, in video or content form.
8. What Is The Biggest Challenge You Foresee In This Job?
I don’t think that there will be a lot of challenges in this job because I have already spent a few good years in this industry. The only challenge I foresee is the team building and work environment, otherwise, I am pretty much sorted on my skills and the type of work I need to do in this job. Even this challenge can be overcome since I have a friendly nature and I can easily gel in with people and create bonding.
9. How Do You Stay Motivated At Work?
Content creation is my passion and I always enjoy doing my job, from ideation to publishing. Honestly, my motivation is high when I see my content pieces going online and sometimes viral and I am searchable on the Internet. People know me and recognize me as well from my writing too. Over the years, I have been able to get followers who wait for my content to go live and even end up asking me for opinions about general things. Being able to be ranked on the first page of Google is a big motivation for me. To meet my own set standard of work and content, I make sure that I de-clutter my mind and take breaks to brainstorm before any major campaign or major launch.
10. Describe A Time You Failed In This Role And The Lesson You Learned?
It has been a bumpy ride but I have learned a lot from my mistakes. The few major learnings are that I do not rush myself into content creation because it drops my quality and I don’t think it’s the right way to do it. Also while creating; I make sure that I only use reliable tools instead of random ones because their results are not up to the mark.
11. Why Do You Feel You Are Qualified For This Role?
I believe that my experience and skill set is aligned with the job description you provided in the job posting. I have worked in a variety of niche and I have great research skill that helps me in generating a content piece worth a read. I also have basic skills in Adobe Photoshop and Premiere and I have well versed in SEO too. I am sure, I have a lot to offer in this role!
12. Share With Us Your Greatest Achievement
I have been able to maintain a top 10 profile on UpWork in Content Creation Field and my work has been gained a lot of exposure and attraction on several search engines. In a few cases, my content has been able to generate a few leads via affiliate sales.
13. How Do You Research Your Relevant Target Audience?
To know about the target audience, I first use my research skills to understand the background. Once I am sure that I am on the right track, I take help from professional analysts who have up-to-date information regarding all customer profiles. Once I have the audience information from the analysts, I do my keyword-based research on Google and take out relevant information to build up my content piece.
14. What Is Your Method Of Incorporating Seo In Your Content Creation?
In all my content, I incorporate SEO with External linking, Alt Tags, Body Tags, Meta Tags, and URL Structure along with Keyword density. The internal and external links have a great impact on the text-based content and such linking does generate good engagement in my content.
15. How Do You Make Sure You Are Putting The Right Information Instead Of Fake?
I always rely on well-renowned publications and resources to base my content. I do not take any random piece of information from websites that have no credibility. If I don’t find a relevant piece of information in publications, I research around and discuss with possible concerned people regarding my search to base my next content. I understand that if people are trusting me and my knowledge, I should be able to provide the right information to them.
16. Are You Familiar With Any Content Management Software? Share Your Experience.
I have worked on WordPress and Joomla to date and I believe only these 2 platforms are popular in content creation. In my experience, I believe these two are the most competitive content management systems present today.
17. How Do You Promote The Content Once It’s Published?
Once it’s published online, I share it on social media assets and share the link to the main website. Once it goes on social media, the interaction begins because now everyone is scrolling digital media in their minutes of leisure. While posting on social media, I use relevant hashtags in my caption to get on the top of searches.
18. Do You Think All Content Creators Should Be Proactive?
Pro-activeness and marketing are always in favor of each other. Digital content creation is so fast-paced that it’s not possible to have a laid-back attitude and still get exposure to your content piece. You need to be on your toes while researching and even while publishing to generate the buzz because since digital media is free media, you cannot lose your voice in the chaos.
19. Why Are Online Businesses Investing In Article Marketing As Their Strategy?
It is one of the most powerful strategies that can be used by the business to generate growth. On one hand, it is only inexpensive but also generates good traffic to your website. The type of traffic you are getting from these articles is helpful because only relevant traffic to your business is reaching you. Random people will not be coming to your page but only the ones who are interested in your business.
20. How Important Are Organization Skills In A Content Creator?
A content creator prepares and fits content into stuff that remains inside the structure. So a content creator should have the organizational skills to keep stuff right in the order and set of and structure of labeling, filing, tagging the content strategy on a daily and regular basis.
21. What Did You Do In The Last Year To Improve Your Knowledge?
Since the last two years were spent in a virtual world due to COVID 19 and the overall crisis all across the world, I got a chance to update a few of my skills only. I took a few online courses from renowned international institutes and got trained by several virtual training sessions. In the meantime, I also started focusing on my own YouTube channel which was always neglected due to my workload. Now people have started returning to offices but I spent most of the time at home during the lockdown situation.
22. Do You Prefer To Work Independently Or Do You Thrive In A Team Environment?
I have worked in both capacities and have enjoyed both environments. Both have their benefits and can be a learning opportunity depending on the circumstances. No doubt, independent work has fewer distractions but you don’t get a chance to brainstorm with your team. I like brainstorming sessions because you get criticism internally that helps you create a better content piece. I have always been blessed to have great team members who are as passionate about content creation and I am looking forward to the same warm environment here too.
23. When You Are Piled Up With Work And Need To Meet Deadlines, How Will You Handle The Situation?
I would have panicked if I was new to this career, now I am a pretty calm person. I avoid stressful situations by managing my tasks beforehand. I am a true believer in work-life balance and I do not promote late-night culture at work. I am always in favor of giving appropriate time to you and your loved ones after work. If there is any such work where timelines are being hard to manage, I would discuss it with the relevant team leader to either extend the timeline so that everyone can come with a fresh mind the next day, otherwise I would divide work within my team so that everyone gets a chance to leave on time. If still, there is a load, I won’t hesitate in asking my team to spend a few extra hours and complete the work. In the next meeting, I will make sure each of my team members is aligned on the weekly and daily tasks coming our way so that there are no surprises for anyone.
24. To Create Good Content, What Are The 3 Major Components?
There is no hard and fast rule in content creation but with experience, I can say that good content can be generated if it has an element to get viral, it is leadership content, sales content and pillar content piece. I believe good content should resonate with the audience in a second. The attention span of the online audience on social media is just a few seconds and it’s very tricky to grab it. If you have made the online user click on your link or newsfeed, there are chances that they will watch more of you as per the algorithm.
25. How Do You Respond To Criticism?
Never take it to heart and learn from it- this is my only response when dealing with criticism even on a bad day. I make sure that I am not losing my heart and most of the time patience to start keyboard war online. If someone is criticizing my work, it means they have spent a good minimum of 5 minutes on my piece of content. They gave me their 5 minutes; I will give them my five minutes to go through their feedback even its criticism.
Dress well for your interview and take your updated resume in a hard copy with you. Smile as you greet the interviewer and be confident as you answer their questions. These 25 questions are surely going to help in acing the first round of interviews as a content creator. Good luck!