A Marketing Project Manager is the person who deals with planning, controlling, and implementing strategies tied to marketing drives. Marketing project managers bear the responsibility of changing the strategizing team’s ambitions into reality. Additionally, Marketing Project Managers pinpoint all the undertakings that need to be accomplished by the end of a marketing drive. After identifying these tasks, a marketing project manager strategically assigns them to the relevant members of the marketing team. Project managers work to ensure that company projects meet deadlines and that errors that occur in the completion of the projects are as few as possible.
Supervision is another role that marketing managers play. They manage both people and projects. Normally, Marketing Project Managers work on an official site.
They can either work in-house in the marketing unit of a large organization or at a marketing agency that deals with small and mid-sized businesses. In this article, we shall have a thorough overview of the roles and responsibilities of a marketing project manager, the skills that you require to become a marketing project manager, and the path to becoming a successful or established marketing project manager.
Roles And Responsibilities Of A Marketing Project Manager
1. A Marketing Project Manager works in conjunction with the Marketing Director to structure a Marketing plan
A Marketing or Media Director creates the strategic ambition of a marketing campaign. After that, the Marketing Project Manager is charged with the responsibility to lay out the activities needed to have that vision implemented.
2. A Marketing Project Manager creates and manages the Content Calendar
In the present-day digital era, practically each marketing drive involves a continuous content creation plan. This strategy could take the form of blog posts or marketing content put out on social media platforms. Marketing Project Managers create and manage a content calendar to make sure that the material is implemented within a specified period.
3. Working with Writers and other content creators
This conjunction with writers and content writers differs a bit depending on the kind of place one works for. Established companies usually have full-time and operational writers and designers, so Marketing Project Managers work with these writing and designing units all through content creation. For smaller businesses that may not have these departments in-house, the Marketing Project Manager is charged with the responsibility to source these independent service providers.
4. Budgeting and setting marketing campaign timelines
Marketing Project Managers must have relevant financial knowledge because they are responsible for the budgeting of a marketing campaign. They also have the responsibility to create the project timelines. Additionally, marketing project managers ensure that every team member sticks to the set timelines.
5. Marketing Project Managers are charged with the responsibility to establish and maintain external relationships with all the foreign players
No matter the size of the company, there are frequently external vendors involved in the various phases of any marketing campaign. A marketing project manager has the responsibility to establish and perpetuate these external relationships.
A marketing project manager ensures that a marketing project has met the highest attainable quality standards.
7. Advising the marketing staff accordingly
A marketing project manager acts as a consultant to the marketing staff.
8. Content incorporation and dissemination
After content creation, marketing project managers play the role of ensuring that the content reaches the prospects and clients. They Design a strategy for distributing every aspect of the material to the broadest possible reception. Some of the content dissemination channels include various social media platforms.
Every bit of the content a marketing team creates should brace a measurable marketing object of the exercise. A marketing project manager identifies a way of measuring return on investment for their content before they create it.
They go on to enhance their content marketing strategy as they find out the content creation plans which are likely to be successful and the ones likely to fail.
Skills That A Marketing Project Manager Should Possess
Successful marketing Project Managers have a range of technical and soft skills. It is mandatory for Marketing Project Managers to have an expert-level understanding of Project Management principles and best practices.
Similarly, marketing project managers must possess high-standard competence in Marketing. They have to prosper in their workplaces, as the more significant part of their work is bringing on board everyone involved in that particular project, not forgetting about managing the team players. They also have to be the best communicators to keep participants motivated member’s production at the maximum.
Below is a list of skills that a Marketing Project Manager uses the most.
1. Organizational Skills
A Marketing Project Manager employs their organizational skills when designing the project and related tasks relevant to the implementation of the marketing campaign plan. Additionally, marketing project managers use their organizational skills when budgeting for the project at hand.
2. Prioritization Skills
A Marketing Project Manager doesn’t just plan the businesses tied to a marketing campaign. They pick the most prominent tasks based on the size, extent, and timeliness of each undertaking. This planning needs proper prioritization skills to organize tasks in the most methodical way.
3. Decision Making Skills
Organizing and prioritizing each of the functions associated with a marketing campaign calls for the capacity to make speedy decisions. A Marketing Project Manager also engages their decision making skills when identifying the workers best suited for specific tasks.
4. Analytical Skills
A Marketing Project Manager engages their analytical skills when structuring the content schedule for a marketing drive. They run a background check on the appropriate keywords and advancements in the customer’s field, and then utilize the findings of the research to originate content ideas.
5. Project Management Skills
To many people, project management skills may sound obvious. However, they are among the critical skills that a marketing project manager should possess. These project management skills entail principles of project management, as well as the knowledge on how to put those theories to use. Project management skills apply in all things that a marketing project manager engages in.
6. Leadership skills
Exceptional leadership skills are the primers or any marketing project manager. Undoubtedly, a project manager’s primary role is to lead a marketing team in any project. However, numerous other reasons make this skill vital to a marketing project manager. A marketing project manager who has leadership skills sets the vision for a project, encourages the marketing team, and avails themselves to solve the crisis. For a lot of marketing project managers, they find themselves in situations of maintaining a balance between two stakeholder levels– the strategic and the operational. From a leadership point of view, a marketing project manager must acquire the trust and executive-level policies relevant to give life to a vision. From an operational point of view, a marketing project manager must demonstrate leadership skills when bringing in new tools, implementing project timelines, and seeing to it that everyone involved works towards the ultimate goal of the project.
A Marketing manager should work for the oneness of purpose and unity of their team and make sure that team players are recognized and appreciated. A proper team spirit intensifies imagination and the entire team’s psyche.
According to studies, project management software improves communication within a team. Therefore, it is critical that a marketing project manager adopts a healthy marketing project management software for proper coordination of activities and progress evaluation.
Naturally, Marketing will always involve transformations. To succeed, therefore, a marketing project manager must continually seek new ideas and strategies to reach the market.
9. A Marketing Project Manager must be an experimenter and ready to learn
Any Modern marketing project manager should always have a quest for knowledge, keeping at par with the newest advancements, and checking on technology and management learning material. There are always principles and speculations by renowned management masterminds and philosophers. These developed theories, should, however, not keep a marketing project manager from experimenting. Landmark marketing inventions are not put to practice after extensive formulation and tracking; they originate from experiments.
10. Flexibility with technology
The internet has virtually changed every field in today’s world. Numerous clients nowadays make smart decisions about what they buy, similar to organizational executives. Marketing project managers should, therefore, keep to speed with the many probabilities available in the technological world.
Working with artificial intelligence software tools can help a marketing project manager organize their data and align keep their plan in line with the modern market requirements. Every needy person anywhere is a prospective client. However, this fact does not mean that a marketing project manager has to strain. Clients can be sensitized about the merchandise and the entire industry via blogs, useful content, and much.
11. Negotiation and Conflict Management skills
Not every team player is likely to agree with everything always. When conflicts occur, it will be the marketing project manager’s job to resolve them to secure the project’s progress.
12. Resource Allocation
Plans will always be subject to limitations on available resource-that is time, money, or the workforce. Therefore, a marketing project manager will need to have an understanding of how to obtain the most out of what is at hand.
Tips To Becoming An Established Marketing Project Manager
1. Set Goals & Priorities for Projects and Revisit them often.
Set flexible goals. Revisit them frequently, drop those that do not seem, and uphold the beneficial ones. You may even set project checkpoints. This way, it becomes easier for you to track your progress.
2. Write down everything
Do not try to remember everything. Keep your records in a diary or a digital space. Writing things down gives you a great reference.
3. Ensure your estimating and scoping processes are consistent
In order to succeed, a marketing project manager should use a similar process for all the projects they undertake. This secures a smooth flow of things and helps eliminate confusion.
4. Supplement your project management tools
Aside from the project management tools put in place by a company, a marketing project manager can employ substitute management tools.
5. Delegate appropriately
It’s vital to assign the right tasks to the right people.
6. Ensure everyone is on board and in agreement with the strategy
This is vital for clear communication. Even though set a plan, do not finalize it yet. Avail it to all interested parties, make them understand, and finalize it when all are in agreement.
7. Be genuine and truthful
Honesty is vital when securing and presenting work. In setting project timelines, be practical and realistic.
8. Be detailed and organized to the greatest possible degree
The success of a project majorly depends on the marketing project manager. Have everything well executed and documented. Provide to all the participants what they need forehand.
9. Be smart
Keep a record of all your successful errands as you can always use them as a point of reference. This way, you continue making them better and become more efficient.
People would rather hear too much than remain ignorant. Keep records, ask a lot of questions, and clarifying everything. This means proper delivery.
11. Conduct regular meetings
These meetings create avenues for feedback and approval, which significantly helps in keeping the team together and make the project a success.
12. Have a fallback plan
This eases any transitions that may be necessary and helps you deliver quality without faltering.
13. Communicate consequences to team members
Clearly communicate to your team what would happen if any of them does not stick to the agreed-upon plan.
14. Be a team leader
Embrace your team regardless of the situation. Be supportive and give a listening ear to them.
Indeed, the field of project management has evolved. We have moved from the years when companies used to contract project managers to an age where project management departments have become central parts of businesses and organizations. A lot of companies also have adopted full-time operational project management departments, and developers are always on the run to bring up new project management tools. It is upon marketing project managers to keep to speed with these new developments. All the best in your next project! Good luck!