In Search of a Decent Marketing Automation Tool – Sendpulse Overview

Editorial Team

In Search of a Decent Marketing Automation Tool – Sendpulse Overview

In the world of digital marketing, finding the right tools and platforms to streamline your marketing efforts is crucial. One such platform that has gained significant attention is SendPulse, a comprehensive marketing automation platform that offers a range of features to enhance your marketing campaigns. In this review, we will delve into the various features that make SendPulse a standout option for businesses, including smart pop-ups, SMS and email marketing, drag and drop chatbot builder, landing page builder, and CRM capabilities. Notably, SendPulse also offers a free plan, making it an attractive choice for small businesses.

Lead generation: Pop-ups and subscription forms

The best way to catch potential leads is through a simple subscription form or a smart pop-up feature that allows businesses to create eye-catching and engaging pop-ups that can be strategically placed on their website. These pop-ups can be customized to match the branding and style of the business, ensuring a seamless user experience. With intuitive design options and templates, users can easily create visually appealing pop-ups without any coding knowledge.

SendPulse also provides advanced targeting options, enabling businesses to display pop-ups based on user behavior, demographics, or referral sources. This feature proves to be a powerful tool in capturing leads, increasing conversions, and boosting overall engagement.

Transactional messages automation: Emails, SMS, Chatbots

For businesses looking to send order confirmations or abandoned cart notifications, SendPulse and their SMS and email marketing capabilities are robust and user-friendly. The platform offers a comprehensive set of tools to create, automate, and analyze email and SMS campaigns. There is also an option of sending 12000 free transactional emails through SMTP server.  With an intuitive drag-and-drop editor, businesses can easily design visually appealing emails and messages.

SendPulse also provides pre-designed email templates, enabling users to adjust them and create professional-looking content effortlessly. The automation feature allows for personalized and targeted messaging based on user behavior or specific triggers. Additionally, the platform offers advanced analytics, providing valuable insights into campaign performance and user engagement.

Chatbot Builder for Facebook, Instagram, and WhatsApp

SendPulse offers probably one of the most straightforward drag and drop chatbot builders out there. It enables businesses to create interactive and conversational chatbots without any coding knowledge. The intuitive interface allows users to design chatbots that can handle customer queries, provide product recommendations, and even complete transactions.

The chatbots can be deployed on multiple channels, including websites, messaging apps, and social media platforms. With its powerful AI capabilities (thanks to their Open AI integration), the chatbots can understand and respond to user queries accurately, saving businesses time and resources while improving customer satisfaction.

A spot online for your business: Website or a landing page?

The landing page builder offered by SendPulse empowers businesses to create compelling and high-converting landing pages. With an extensive collection of pre-designed templates and an easy-to-use drag-and-drop editor, businesses can quickly customize landing pages to meet their specific goals and branding requirements.

 The platform also provides A/B testing functionality, allowing businesses to optimize their landing pages for maximum conversions. With built-in forms and integration options, businesses can seamlessly capture leads and integrate them into their marketing campaigns.

All your customer data in one place: CRM

SendPulse’s integrated CRM (Customer Relationship Management) feature enhances customer interactions and simplifies the management of customer data. The CRM allows businesses to store and organize customer information, track customer interactions, and segment customers based on various criteria. This enables businesses to create targeted marketing campaigns and deliver personalized experiences to their customers. With comprehensive analytics and reporting capabilities, the CRM feature provides valuable insights into customer behavior and campaign performance. And the best part, CRM is a free feature on the platform.

Marketing automation for small businesses doesn’t have to be expensive

One of the most significant advantages of SendPulse is its free plan option, making it an excellent choice for small businesses with limited marketing budgets. The free plan allows businesses to access a range of features, including email marketing, pop-ups, and basic automation capabilities. While it may have some limitations compared to the paid plans, the free plan provides ample functionality for small businesses or startups looking to establish their marketing campaigns and grow their customer base without incurring additional costs.