How To Start a Teeth Whitening Business [12 Steps]

How To Start a Teeth Whitening Business

There is a booming market for teeth whitening products. The demand is quite high and shows no signs of abating. The global teeth whitening market was worth $6.1 million in 2020. According to current surveys, global teeth whitening product revenue is predicted to reach $6.6 billion by 2025.

Teeth whitening services are not dental procedures, but rather aesthetic upgrades. As a result, many entrepreneurs are drawn to the low initial costs and training requirements of starting a teeth whitening firm.

Furthermore, because of the high-profit margin, teeth whitening treatments are extremely profitable. A dental office may charge between $450 and $650 for these procedures. A salon or kiosk, on the other hand, can charge clients between $75 and $200.

This venture is simple if you are already a dentist or a beauty professional since you add teeth whitening to the list of aesthetic services you currently provide. If you are not already in the beauty or dental industries, you must decide if you want to market teeth whitening services, products, or both.

1. Select Your Business Model

There are several approaches to starting a teeth whitening business. For example, if you already have a cosmetics or dentistry business, you may add teeth whitening services to your current offerings. If you do not work in the beauty or dental industries, frequent business strategies include opening a store or kiosk, providing a mobile teeth whitening service, selling private label teeth whitening goods online, or becoming a distributor. There are seven distinct business models for teeth whitening to explore.

Dental Practice

If you currently have a dental clinic, you should think about providing teeth whitening services. Upselling teeth whitening items will increase revenue and help your business flourish. You can also provide dental financing to your client to assist them in making their payments.

Beauty Expert

If you work in the beauty sector and provide beauty services, you can include teeth whitening on your list. You might make money right away if you already have a clientele interested in services linked to cosmetics and beauty.

Display related products adjacent to each other to encourage cross-merchandising. Also, keep your advertising and marketing materials up to date to get the word out.

Dental Whitening Shop or Kiosk

You can start a modest teeth whitening business by renting a place and offering only teeth whitening services and supplies. The most successful placement would ideally be in a mall with customer-attracting signage. You may expand your company from here.

Teeth Whitening on the Go

Due to the ability to treat clients on-site at their homes, places of employment, or other locations during the day, mobile teeth whitening services present a distinctive business potential. In reality, teeth whitening treatments are typically soothing, painless, and finished in a short amount of time, unlike many medical and dental cosmetic operations.

Offering mobile services can provide customers with more flexibility and set them apart from other businesses. You go to your clients rather than having them come to you. You will require a mobile vehicle, such as a van or a truck with your company’s name. Starting a mobile teeth-whitening business features low startup costs and large profit margins. Your services might be available at your home, close to retail centers, health fairs, or trade exhibits.

Teeth Whitening Products with Private Label

If you want to manufacture your whitening kits, consider dealing with skilled manufacturers who can produce private-label products for your business. In other words, your products will be manufactured by a third party and labeled with your brand name. You can choose the components, formula, and packaging while also ensuring the quality of your items.

Distributor Or Reseller Of Teeth Whitening Products

You can provide teeth whitening kits directly from the manufacturer to dentists, beauty parlors, and spas if you don’t want to provide teeth whitening services or market your goods. Your sales may rise if you establish a social media presence and an online shop. Your customers can also benefit from the option of having their kits delivered right to their homes.


Online stores sell more teeth-whitening products than any other kind of store. Others have had great success selling on online marketplaces like Amazon, Groupon, and eBay. Some businesses have had great success selling on their websites. Just keep in mind that despite the high demand for at-home whitening products, there is fierce online competition. Beaming White is the supplier of at-home whitening solutions, regardless of whether you want to launch your brand or market one of ours.

2. Get Trained And Certified 

You must learn how to whiten teeth in an efficient, secure, and compliant manner if you want to run a successful teeth-whitening business. Additionally, receiving the required training and certification will help you answer your client’s inquiries with assurance and professionalism.

Finally, to reassure your clients that you are reliable, think about framing your certificate and hanging it in your workplace. Training for teeth whitening runs between $1,000 and $1,500.

3. Research Your Competitors

The first thing you should do is educate yourself as much as you can about the teeth whitening industry. It entails knowing the varieties of teeth-whitening goods and services offered, as well as your target clientele. To position your business for success, it’s essential to have a solid grasp of the competitive landscape.

Examine your local competitors’ strengths and shortcomings before launching a teeth-whitening business. It will assist you in identifying industry trends that you may have missed, understanding why customers prefer them over other competitors, and determining how you may improve.

Furthermore, you will establish what types of services are lacking in your area to assist you in determining what type of services to provide. Finally, it will assist you in developing a strategic plan for your company and the future.

4. Create A Business Plan

A well-written business plan will improve a company’s chances of success. A strong business plan will aid entrepreneurs in understanding the amount of capital required to launch a firm, determining whether it will be viable, estimating startup costs and revenue, foreseeing potential issues, and competing in the market. Your company strategy can be revised and updated to direct you toward various objectives.

5. Choose Your Business Structure

If you do not own a beauty salon or a dental clinic and are just starting, you can run your teeth whitening service as a sole proprietorship, LLC, corporation, or partnership. A sole proprietorship is the most basic business structure because it does not require complex registration. The sole proprietor pays personal income taxes on business income; the business is not taxed separately. The sole proprietor, on the other hand, is personally liable for all of the company’s debts.

Pass-through taxation and limited liability protection are provided by an LLC. It indicates that the business exists independently of the owner and that the owner is not personally liable for the debts and obligations of the business. Additionally, the proprietor of a small business pays taxes under the individual income tax code, not the corporate tax system.

A partnership is an association of two or more people. Each partner contributes a certain amount of capital and expertise to the company. In exchange, each partner splits the company’s gains and losses. As a result, unlike a sole proprietorship, firm owners are not subject to federal income tax. They pay taxes on their portion of the profit instead.

6. Select A Business Name

Take your time when selecting a business name because it will represent both you and your business. Additionally, see if the trademark database contains any instances of your business name. Once you have a name, reserve it for your domain and social media accounts. The Patent and Trademark Office will allow you to register your company name. The registration price depends on several variables, including your state, county, business structure, and the organization you are registering with, and it frequently varies.

7. Obtain A License For Your Teeth Whitening Business

To start a teeth whitening business, you’ll need a business license, a DBA registration, and a seller’s permission. Your license can be obtained via your state’s business licensing website, and your DBA and seller’s permit from the state Department of Revenue. The charges vary based on where you operate and state regulations.

After you’ve decided on a company plan, you’ll need to have it licensed and insured. It is critical for safeguarding your company from liability. You must also ensure that all state and municipal regulations for teeth whitening businesses adhere.

For example, business licenses might range from $20 to several thousand dollars. Completing the papers and paying the filing expenses for a DBA can range from $10 to $100. Furthermore, many DBA requirements differ by state, county, and business structure, which affects the cost. Finally, seller’s licenses are free; however, a security deposit may be required.

8. Buy Your Supplies And Equipment

You cannot begin whitening your clients’ teeth without obtaining the essential supplies and equipment. Here is a list of the materials you will need to start your work:

  • Teeth Whitening Light
  • Kits for Professional Teeth Whitening
  • Goggles for Protection
  • Dental bibs and holders
  • Take-Home Products
  • Professional Tooth Shade Mirror
  • Reclining Chair
  • Waivers and Instructions for After-Care

9. Establish Your Business Location

Finally, establish your business location to begin whitening your customers’ teeth. Whether you’ve decided to rent a kiosk, a small office, or utilize your van or truck, make sure the space is clean and well-organized to make a positive first impression. Also, ensure that the business site is within your budget, is not overrun by competitors, and has a high demand for your products and services.

10. Recruit And Train Personnel

As you may not be able to do everything alone, you will need to hire and train people. Ensure you properly evaluate individuals and select those enthusiastic about teeth whitening and providing good customer service. Train your personnel on all aspects of teeth whitening, from the preparation of the gel to the use of the light. You should also train them in customer service so that they can answer any inquiries or issues that customers may have.

11. Advertise Your Business

It would be beneficial to promote your business to attract clients. Create a free Google My Business profile to broaden your reach and list your business location in local search results, such as Google Maps. You may use Google My Business to display information about your company, such as contact information, opening and closing times, a link to your website, and images of your work. Furthermore, your customers can leave feedback and ask questions about your company. Make an effort to respond and engage with them to establish a relationship.

Specify Your Prices

Your monthly expenses and an estimate of the rates you will need to set should have been included in your business strategy. You must take your local competitors’ prices into account when determining your own.

It’s improbable that you can charge what dentists charge for teeth whitening, which ranges from $400 to $1000. Price ranges for teeth whitening products can be as high as $70. Your service could cost, on average, anywhere from $70 to $400. However, it depends on your region and the consumer’s willingness to pay.

It’s always a good idea to find your unique selling point or unique selling proposition before establishing a teeth whitening business, or any other form of business. What distinguishes you from your competitors? What entices someone to conduct business with you? Determine this and ensure that your potential customers understand it as well. The Beaming White System is the USP for most customers since it produces far superior outcomes than the competitors. Here is some information on a unique selling proposition (USP) and why it is vital.

Unique Selling Point

A unique selling proposition (USP) captures the essence of your business—the value you provide and the issue you resolve—and identifies your company’s distinctive position in the market. A compelling USP clearly states a distinguishing value that sets you apart from the competition.

Your potential buyers won’t know which product is best for them if they all seem the same. Making your unique selling proposition obvious can assist customers in understanding the differences between the various options available to them. It is an essential component of successful selling, particularly online, where there are so many possibilities for customers.

Social Media Marketing

Social networking is essential for businesses as well. To draw followers and engage with them, use several platforms. Create high-quality content for direct-to-consumer marketing to raise awareness of your goods, and services and to engage with and win the trust of your target market.

Additionally, to assist your website in ranking higher in Google searches, set up your official website and improve its Search Engine Optimization (SEO). Use relevant keywords in your blog articles and web pages to achieve this. When you begin to turn a profit, you might then think about working with an SEO company to help you improve your website. Typically, an agency will charge $1,000 for each assignment.

12. Keep Track Of Your Progress And Make Necessary Adjustments

As your business grows, it’s critical to monitor its development and make changes as needed. It will assist you in ensuring that you are on the proper route and taking advantage of your prospects. Review your financial statements and performance indicators regularly to find areas that need improvement. If dissatisfied with your outcomes, alter your marketing strategy or operations. With some trial and error, you should be able to determine what works best for your company.


A business in the teeth-whitening sector has a bright future because the market is booming. There are other business options to take advantage of, such as providing mobile teeth whitening services, setting up a small kiosk, or working as a distributor or reseller of teeth whitening products.

As was previously said, breaking into the personal care sector is simple and rewarding. According to psychological research, when people engage in physical activities that enhance their attractiveness, their confidence rises.

Of course, this can entail exercise, but a big part of this self-confidence is also taking care of oneself. It just seems logical; don’t you think? If you take care of yourself, especially if you are making efforts to maintain your appearance, you are more likely to develop self-confidence.

The fact that 96.9% of consumers who purchase personal care goods prefer to do it in person is another significant consideration when it comes to the psychological aspects of sales. 

No matter what route you take, be sure to receive training, study your competition, prepare a business plan, and decide on your company’s name and structure. The last step is to obtain your license and permit, buy your goods, set up your company location, and advertise your store to attract clients.

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