20 Profitable Eyelash Business Ideas in 2024

Editorial Team

20 Profitable Eyelash Business Ideas

Have you ever wondered what profitable eyelash business ideas might be out there? Well, I wonder no longer! This blog post will outline 20 good eyelash business ideas in 2022. From lash extensions to eyelash treatments, the possibilities are endless. But to start and run a successful eyelash extension business, you’ll need to know what to do and where to start. So read on and start your path to becoming a successful eyelash business owner in 2022!

20 Profitable Eyelash Business Ideas

Eyelash extensions are a big business, and businesses have many opportunities to succeed. Whether starting from scratch or looking to take your business to the next level, many profitable eyelash business ideas are available. Here are 20 profitable eyelash business ideas in 2022:

1. Eyelash Franchise

If you have a business spirit and are looking for an opportunity to start your eyelash salon, then a franchise might be the perfect option. There are various benefits associated with this business model, including:

  • The freedom to run your salon in the way that best fits your style and preferences.
  • Variable income potential – depending on how successful your salon becomes, there is potential for high earnings.
  • Convenience – as all system requirements (franchise fee, marketing expenses, etc.) are taken care of by the franchisor, there’s little need to worry about day-to-day operations.
  • Professional support – franchisees get access to helpful resources such as training programs and market analysis tools if needed.

2. Photographer Assistant – Hair & Makeup

There is a growing market for photographic assistants who can help with makeup and hair. You can start this business in several ways, either through freelance work or through an online portal. Make sure you have suitable photo editing skills and know how to set up a professional studio, as starting will require time and money. The potential upside to this business is that it could be worth it in the long run!

3. Private Label Eyelash

Building a successful business in this eyelash niche can be done in several ways. One way is to start by supplying private-label lashes. It will give you complete control over the branding and quality of the product and opportunities to offer lash extensions and custom lashes. Researching your competition and learning from their successes and failures is also essential.

4. Manufacture Eyelash Extensions – Magnetic lashes

Eyelash extensions with magnetic lashes are a high-demand product sold at a premium price. It is crucial to understand how it works and the main challenges.

  • First, you will need good design skills, as lash extensions with magnetic lashes require precision to look appealing.
  • Secondly, marketing is essential to this business – you will need to create catchy titles and descriptions that capture people’s attention.
  • And last but not least, research your competition! By doing so, you will identify areas where they are successful and find out where they need improvement.

It should be easier for you to stand out from the crowd and succeed in this highly competitive industry.

5. Beauty Supply Store To Trade Eyelash Extensions

A beauty supply store specializing in eyelash extensions is a great idea. Not only will you be able to sell a high-quality product, but you’ll also be able to trade lash extensions with other salons. You should keep your prices reasonable and cater to customers’ various budget ranges. Additionally, it would be best if you offered a wide range of services, including lash extensions, eyelash tinting, and lash extension applications. This way, you can provide customers with a wide range of services and stay competitive.

6. Open Your Own Eyelash Store

Eyelash extensions are a popular trend, and there is a massive market for them. If you have the know-how, setting up your online eyelash business can be profitable. You must invest in the right equipment to get started, including an eyelash curler. Keep track of the latest trends and be on the lookout for new customers who are looking for lash extensions.

Once you have the space for your eyelash store, you can expand by creating an online store. It will enable you to reach a much wider audience and give you the flexibility to set your hours and work from anywhere in the world. Make sure you have good design skills and high-quality stock lashes. Otherwise, this online business could be unsuccessful.

7. Eyelash Vlogger

Eyelash businesses are on the rise as more and more people start to enjoy watching makeup tutorials online. It is excellent news for those looking to get into this lucrative market niche. To start, film tutorial videos on how to apply your lashes perfectly. Then, experiment with different lash extension designs and styles to see which works best for you. You can also combine eyelash vlogging with other beauty tutorials to create a comprehensive package that caters to customers’ needs.

8. Eyelash Blogger

If you are an eyelash blogger, there is a lot of money to make. As the market for lash extensions grows ever more prominent, so does the opportunity for those who can provide high-quality content that will attract attention from potential customers. To succeed as an eyelash blogger is essential to think outside the box. You can stick more than just writing about lash extensions. You could also write about beauty tips or trends in general. In addition, make sure your blog looks professional and has a good design layout. It will help readers trust and relate to what you have to say.

Furthermore, ensure that you know what’s happening in your niche (by doing some research) and learn from your competitors’ mistakes. You’ll stay ahead of the competition and earn more profits overall.

9. Start An Amazon Eyelash Online Store

There’s a growing demand for natural eyelashes, and online sellers are cashing in on this trend by setting up Amazon eyelash stores. By doing so, you can tap into the vast market potential and enjoy some lucrative profits. To make your store successful, take advantage of Amazon’s wide range of products and services to sell your brand of synthetic or natural eyelashes. Additionally, use innovative technology tools to improve customer experience and engagement. This way, you’ll be able to keep costs low while providing high-quality lashes at an affordable price point.

10. Start An Shopify Eyelash Online store

Eyelash extensions are one of the hottest beauty trends, and there is a vast market for them. So, starting an online store to sell these extensions would be a great idea. You should offer a wide range of styles and products to cater to your customers’ different needs and wants. Make sure you have good branding in place to stand out from the rest of your business. Keep up with the latest eyelash extension trends by designing your website to look appealing and easy on the eyes.

11. Lash Extension Specialist

Another route to take is becoming a lash extension specialist. It will allow you to offer clients Lash extensions and other beauty services such as eyelash tinting, lash lifts, and more. As long as you have good skills in lashes and hair styling, this business can be very successful.

Creating an eyelash curlers business can be a great way to get into the market and offer your customers some fantastic new beauty services. By setting up this business, you’ll be able to provide high-quality eyelash curlers at an affordable price. You should also ensure you have good branding in place so that people know that you are the go-to source for lash accessories. Use social media platforms like Facebook and Twitter to promote your store and reach potential customers.

12. Create An Eyelash Curlers Business

Creating an eyelash curlers business can be a great way to get into the market and offer your customers some fantastic new beauty services. By setting up this business, you’ll be able to provide high-quality eyelash curlers at an affordable price. You should also ensure you have good branding in place so that people know that you are the go-to source for lash accessories. Use social media platforms like Facebook and Twitter to promote your store and reach potential customers.

13. Sell Eyelash Accessories As Part Of A Beauty Service Package

One way to take your business up is to sell eyelash extensions as part of a beauty service package. It will give customers the added benefit of having their entire facial treatment completed in one place. It will give an advantage and more potential clients.

There is no doubt that eyelash extensions are one of the most popular services offered by lash salons. Not only do they add length, volume, and thickness to your lashes, but they also brighten and open up your eyes instantly. So, if you want to make a strong marketing impression with eyelashes, then offering extensions will be a wise decision. If you’re into natural looks (and who isn’t at some point!), you can cater to this market by providing tinting and lift services and products designed for conditioning and healthy lash growth.

Additionally, come up with innovative ideas that target the needs of different customers. To increase your salon’s business potential!

14. Review Eyelash Products

Eyelash products are an essential part of any woman’s beauty regimen. By reviewing the best eyelash products, you can establish yourself as an expert and enjoy a healthy cash flow. Include photos and ratings in your product reviews to give readers an accurate idea of your skills and services. And don’t forget to offer special deals and discounts that will tempt them to buy your products even more!

15. Work From Home

Another option for starting an eyelash business is to work from home. It can be a great option for people who are pressed for time. You have the freedom to design your work schedule. It is perfect if you are a stay-at-home mom or have another job that requires flexibility. You can offer lash extensions, tinting, and other services through online social media platforms like Instagram, Twitter, and Facebook Live.

By doing so, you will be able to acquire insights that can help improve your business strategy.

16. Beauty School – Makeup Artist

There is a business idea for someone who has a makeup artist or beauty school certification that involves offering lash extensions, tinting, and unique treatments like full-face makeovers. You can also offer classes and workshops on eyelash extension techniques to help your clients learn new methods faster.

Offering these services at an attractive price point will ensure that you have plenty of customers.

Pricing your services is essential, as high costs could lead to lower profits. However, being open to working with local salons, spas, and online clients will allow you to quickly reach a broader clientele base.

17. Design And Sell Custom Eyelash Extensions

If you are skilled in design, you can be a lash artist. There is an excellent opportunity to start your own business by designing custom eyelash extensions for clients. To create eyelashes, you can use PhotoShop or another graphics program, and you will need to be familiar with the latest trends in eyelash extension design. Setting up a mobile app or website where clients can upload their images for lash shades will also help build exposure for your business.

  • First, it is essential to understand the demand for this type of service.
  • Secondly, it is vital to market your business correctly by targeting relevant social media platforms and blogs devoted to eyelash extensions (and beauty in general). You will also need good manufacturing skills. After all, lash extensions are a precision product.
  • Finally, it is essential to have a good business plan and marketing strategy in place to ensure that your business succeeds.

18. Develop An Eyelash Extension Application Course

Many people are looking for ways to improve their eyelash extension skills, so developing an eyelash extension application course could be a great business idea in 2022. This service would teach customers how to apply for lash extensions properly and achieve the best results possible. In addition, the course would also cover other aspects such as marketing strategies and customer service basics. By providing this valuable information in a well-organized format, you can attract new clients who want to learn more about lash extensions and see better results for themselves!

19. Beauty Product Monthly Subscription Service

Beauty product monthly subscription service is an excellent way for small business owners to get their products in front of potential customers. It provides them with a new and high-quality beauty product every month and allows you to market and deliver your message directly to the customer. It can be a highly effective way of building rapport and creating loyal followers who will continue buying from you repeatedly.

20. Eyelash Social Media Influencer

Becoming an eyelash influencer is a great way to start your own business. Customers can pay for exclusive access to your makeup tutorials, which you can then share on social media platforms. Provide a loyalty program.

10 Helpful Tips For Running A Successful Eyelash Business

Running a successful eyelash business is more accessible than one might think. Here are a few steps define for you to consider if you want to scale your business:

1. Know Your Target Market

Your first step is to identify the target market that you wish to serve. It is done by conducting a survey or using marketing research tools such as focus groups and surveys. Once you have an idea of your potential customers, begin developing marketing campaigns that resonate with them.

2. Choose The Right Eyelash Product

There are many different types of eyelash products on the market today, so choosing one that is suitable for your target market and meets their needs is crucial. For example, if you are targeting women between the ages of 25 -54 who wear glasses or contacts regularly, you might choose to offer lash extensions designed for everyday wear.

3. Develop A Professional Website

Your website is crucial for marketing your business. It should be easy to navigate and showcase your brand effectively. Make sure to include updated information about your products, salon locations, and social media links so customers can stay up-to-date with your business’s latest news and developments.

4. Secure Distribution Rights

One of the most important aspects of running a successful eyelash business is securing product distribution rights. It means finding a reputable business partner or agency to help you market and sell your products across all channels, including online, in-store, and social media.

5. Offer Salon Services As Well As Eyelash Extensions

Many successful eyelash businesses offer salon services as well as lash extensions. This way, customers can visit your salon twice weekly for new eyelash extensions and monthly for lash service maintenance (this is especially important if you offer custom-made lashes). Additionally, offering complementary services such as facials or makeup applications can drive additional business.

6. Consider Offering Lash Extensions In A Variety Of Colors

Many customers love the options that lash extensions offer when choosing the perfect color match for their makeup look. You can provide several shades and hues of eyelash extensions to meet everyone’s needs.

7. Enable Customers To Order Products Online

By offering an online store, you can reach a wider audience than you would if you were solely selling through your salon or business location. It allows customers who may not be able to visit your business regularly to buy products from your website at their convenience.

8. Offer A Loyalty Program

One of the best ways to increase customer loyalty is through well-executed rewards or loyalty programs. It will give customers an incentive to return to your business and recommend it to their friends and family.

9. Develop Marketing Materials That Target Specific Demographics

By targeting specific demographics with your marketing materials, you can reach potential customers who may be more likely to purchase products from you based on their interests or lifestyle choices. For example, if you offer eyelash extensions in light brown tones, ensure that all your marketing materials target soft brown-haired women.

10. Offer Free Eyelash Extensions With Every Purchase

Offering a complimentary set of eyelashes with each purchase can help you reach new customers and keep them coming back for more! It is an incredibly effective marketing strategy if your products are high-priced, as it will make the cost appear much lower than it is.

How To Choose The Best Eyelash Business Idea?

Eyelash business ideas are a dime a dozen nowadays, but choosing the right one is essential.

1. Do Your Research

Before starting a business in eyelash extensions, you must do your homework and learn as much as possible about the industry. It will help you determine which eyelash business ideas are feasible and a good match for you.

2. Consider Where You Want To Sell Your Products

When choosing an eyelash business idea, you must consider where you want to sell your products – online or in person. Online selling is ideal for customers who cannot visit salons regularly or don’t have access to a store near them.

3. Consider Your Branding And Marketing Ideas

Once you’ve determined where and how you want to sell your products, it’s time to think about the branding and marketing strategies that will best support your business goals. Ideas for branding and marketing include creating a website, developing social media profiles, and coming up with catchy taglines or slogans.


Eyelash extensions are one of the most popular beauty treatments on the market today, and for a good reason. Not only do eyelash extensions look beautiful, but they also offer several benefits, such as increased lash length, fuller eyelashes, and a boost in confidence. If you’re thinking of starting or running an eyelash business in 2022, check out our blog for profitable eyelash business ideas that you can apply to your business.

We also have helpful tips on how to start and run a successful eyelash business, as well as tips on choosing the best eyelash business idea for you. So start planning your successful eyelash business today!