Top 38 Content Strategist Interview Questions & Answers in 2024

Editorial Team

Content strategist Interview Questions & Answers

To start with, who is a content strategist? A content strategist is an individual who develops a content strategy based on the client’s business or company’s objectives, or end user’s needs.

Below Are The Top 38 Content strategist Interview Questions And Answers

1.   Why Are You Interested In This Role?

First, if your interviewer asks you this question, they expect you to tell them why you want to work for them. Consider talking about putting your skills into place and learning from them.

Sample Answer

“Having learned that you were recruiting, I was motivated to apply for this role to put the knowledge and skills I gained from school and experience into place. I also want to secure a job as a source of income to support my family. While researching your company, I was impressed by the good performance I noted. I want to be part of a team that helps businesses achieve their desired expectations and objectives as far as this career is concerned. Lastly, I am a person who likes learning from others. Since I am still young and energetic, I would like to sharpen my skills further by learning from your company. This would be a double benefit for each party.”

2.   What Are The Roles Of A Content Strategist?

In this question, the interviewer expects you to mention the essential duties and responsibilities you should perform as a content strategist. Only mention the primary duties and responsibilities.

Sample Answer

“There are several duties I am required to perform as a content strategist. Among them are;

  1. It develops clear and engaging content consistent with the company’s brand image and addresses its objectives and consumer needs.
  2. Performing content audits to assess how well existing content is performing.
  3. Performing content gap analyses to determine what type of content is missing  and what is needed
  4. Delegating tasks to writers and editors and providing feedback
  5. Creating, adjusting, and managing the editorial calendar
  6. Developing a solid understanding of the target audience through online and traditional market research.

I believe I will be delighted to perform those top content strategist roles in your company.”

3.   What Are The Qualities A Content Strategist Needs to be Successful?

As a content strategist, you should have certain qualities to be successful in the role. Mention the qualities you think can help you succeed in this role.

Sample Answer

“As a content strategist, there are qualities that I need to have so that I can be successful in this role. Firstly, having good and adequate knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM). Again, having strong content presentation skills is key in this role since you need to present the content strategies to your client or the company. Good communications skills, analytical skills, exceptional marketing, and collaborative skills are key in this role.”

4.   What Major Challenges Did You Face During Your Last Role? How Did You Manage?

The interviewer wants to know the difficulties that you have gone through in your previous jobs. Tell them about the challenges and how you managed them.

Sample Answer

“Since the company or the business will have different types of consumers, it is not always easy to understand their expectations. Every customer has their own needs that are different from other consumers. However, it is very challenging to understand and meet every customer’s expectations. This is a challenge that I have encountered before and many content strategists are facing today. To avoid this, I had to spend a lot of time researching and understanding the customer’s needs.”

5.   Describe Your Daily Routine As A Content Strategist

When the interviewer asks this question, they expect you to tell them what you would do in your daily activities. Give them a very organized routine of your daily activities as a content strategist.

Sample Answer

“After arriving at the office, I would start the day by checking my mail and responding to any urgent matter. I would then start reviewing tasks for the day and create a schedule on how I would perform tasks. I would then quickly review the competitive analysis deck I created earlier. I would then start researching my client’s business customers to understand them better and build the most fitting strategies that are effective to the company’s productivity.”

6.   Describe Briefly About Your Experience

Here, the interviewer wants you to talk about your previous work experiences. Talk about where you have worked and for how long.

Sample Answer

“After completing my university degree, I was employed in a supermarket as an intern. Here I interacted with a lot of seniors who trained me. After completing the first year, I was permanently employed for three years. This means I have four years of experience in this field as a content strategist. I believe I will use these relevant skills and experience to work for your company for better customer satisfaction. Lastly, I would attend the meeting to determine who will work on the upcoming content strategies, workshops, proposals, and related projects for clients and prospects.”

7.   What Kind Of Strategies And Mindset Are Required For This Role?

The interviewer wants to know your primary focus as a content strategist. Talk about your attitude towards this role.

Sample Answer

“As a content strategist, I should always focus on giving my client’s business or my company the best strategies that would increase profitability and at the same time meet customer’s needs. This is all that a good content strategy should be up to. ”

8.   What Is The Biggest Challenge That You Foresee In This Role

Since you have experience or knowledge in this role, the interviewer might ask you these questions to see whether you can research and predict future challenges. Talk about a big challenge that you think might affect this field negatively.

Sample Answer

“From experience and the lessons that I have learned in this industry, I see the advancement of technology is a challenge despite bringing many benefits to this field as well. Some strategies we build might not be very useful for long periods since the technology left today is not where you will find it tomorrow. It keeps growing daily, making us start building other strategies, especially in the online marketing and electronic commerce businesses. Catching up with the speedy advancing technology may be a big challenge in the future.”

9.   How Do You Stay Motivated In Your Work?

Here, your interviewer wants to know where your daily motivation and psych come from. Consider talking about achievements and meeting your expectations as your motivation.

Sample Answer

“As a content strategist, nothing motivates me more than meeting my client’s expectations. Whenever I see businesses increasing their profitability due to the strategies I have put in place, I always feel that I am doing a great job helping my company grow. This always makes me feel that I want to do it again and again.”

10.   Describe A Time When You Failed In This Role And The Lessons You Learned.

The interviewer knows that you must have made a mistake at some point, leading to poor performance. They are asking you this to see how you can learn from making mistakes. Talk about a time when you made a mistake in your role and the lesson you learned from it.

Sample Answer

“As we all know, mistakes are there to be made. And we learn from our mistakes. At my entry level, I used to have challenges while making these strategies. I could not do a lot of research about the consumers. Of this is one of the main considerations that one should be taking while developing these strategies. Failing to research your client’s customer research can bring failure in this role. Consumers’ research is very critical so that you can understand the people your clients are dealing with. ”

11.   Why Do You Feel You Are Most Suitable For This Role?

The interviewer is asking why you feel that they should choose you over the other candidates. Talk about the unique qualities, experience, and achievements that you have that no other candidate has.

Sample Answer

“Despite having all the academic qualifications, I understand this role needs a well-experienced individual. Having worked at a bustling institution with a lot of focus on content strategy, I think I am the candidate you are looking for. In addition, the strategies I have learned from my previous role will help better this field in your company. Having the experience that I have will help this company largely. I hope you will consider my experience an added advantage to me.”

12.    Share With Us Your Greatest Achievement

The interviewer asks you the most meaningful goals you have achieved while working in this role. Talk about your achieved goals and any promotions and awards that you have ever received in your career.

Sample Answer

“In my previous work, we would be appreciated by our employer whenever we did a good job for the company. This would come from the topmost management team. I won the title ‘The employee of the year’ due to the good work I did for them. I won this title for three consecutive years. I felt that this was one of my greatest achievements ever. I hope that I will achieve more goals working in your company.”

13.   Talk About How the process you would follow when conducting client customer’s research

The interviewer is testing your academic knowledge of this role. Give an organized approach from the first phase involved in the process up to the last phase.

Sample Answer

“There is a process that I would use when researching my client’s customer interests. The process involves;

  1. Identification of customer preferences
  2. Formation of customer success journey map
  3. Creation of a customer success team
  4. Getting the right tool
  5. Establishing your metrics
  6. Customer onboarding
  7. Customer engagement

This is a process that would help me come up with the right strategies that successfully fit the customers.”

14.   What are the phases of making a good content strategy for your clients?.

The interviewer wants to know the process you would undergo when making a good strategy for your clients.

Sample Answer

“The critical phases that I would go through when making content strategies would be;

  1. Knowing the content objectives
  2. Researching what your clients want
  3. Brainstorming campaign ideas
  4. Refining the selection
  5. Considering your content strategy and roadmap

Those are the five main processes that content strategists should go through in their careers while developing an effective content strategy.”

15.   What are the three components of a successful content strategy?

The interviewer wants to know whether you know the main components of a good content strategy.

Sample Answer

These would be the main components of a good content strategy that every strategist would put in place to make sure that they have a quality content strategy;

  1. Viral content
  2. Thought leadership content
  3. Sales content
  4. Pillar pages

These are the main components of a good content strategy.”

16.   Tell Us The Different Types Of Customers That You Know Of.

The interviewer wants to see whether you know the types of customers depending on your client for their goods or services.

Sample Answer

“There are different types of customers that I should research when making a content strategy. These are;

a)    Loyal customers

b)    Impulse shoppers

c)    Bargain hunters

d)    Wandering consumers

e)    Need-based customers.”

17.    Give Us A Customer successful content Strategy Framework.

The interviewer wants to know whether you have a strategy in your mind that you are supposed to use to make this field a success. Talk about the strategic framework for a successful content strategy.

Sample Answer

“I would say that the framework depends on the type of company’s products. But a general and standard customer success methodology is used to make the content strategy. The methodology involves;

  1. The V2MOM Framework involves visuals, values, methods, obstacles, and measures.
  2. People, Process, and Technology Framework – This involves asking yourself three questions: who is the owner, who are the stakeholders, and who needs to be informed.
  3. The simple yet framework – This involves the challenges, results, enablers, initiatives, and plans.

These are the frameworks of a good content strategy.”

18.    What Is Your Biggest Strength

The interviewer wants to know what it is that you think that you are best in. Talk about any quality that you think it’s relevant to this role.

Sample Answer

“As far as my biggest strength is concerned, I would prefer to say that working as a team is my biggest strength. I am a people person. I love working with hardworking people and have one major goal to attain a certain goal at the end of the day. In my previous role, I had a team working together towards a common goal. The morale was so high, and no one could get bored. I believe I will meet a hardworking team to work with like the one I had before. ”

19.   What is your biggest fear in your career

The interviewer wants to know what you would not like if it happened to you while working as a content strategist.

Sample Answer

“The biggest fear in my career would be giving my clients poor work. This would be a total failure to me, and no one would want that. I am always focused on giving my clients and businesses the best I can offer. My biggest fear would be providing poor services to my clients.”

20.   What Would Be Your Best Part Of Working In This Role?

The interviewer wants to know where your main interest is in this field. Tell them what part of the field you like working on as a content strategist.

Sample Answer

“I must say that I am good in this role, but my best would be researching my client’s customer research. Although it is very challenging, it is very crucial, and I developed an interest in it when I came to find out that it was one of the critical considerations of content strategy.”

21. How Would You Rate The Performance Of Your Content Marketing? Please Share Examples Of Ofeffective Content You Have Implemented?

Last month, my team and I launched a 6 part online course and a high-quality funnel targeting startups. The theme was financing – which is relatable to entrepreneurs, and the goal was to spark conversation on the definition of starting a business. We improved the course by adding more units on proposal writing and business management, which brought us three times more lead conversions than our blog articles.

22. How Can You Distinguish A Company That’s Getting Its Content Right?

For a company to get it right, its content must appeal to its target audience. Their social media or comments on their articles are made mainly of the demographics of their target audience. While the content may appear dull to the average person, it works to get their brand message to the right people.

Content on their website utilizes specific templates in the formatting process, which helps improve turnover time.

23. In Your View, What’s The Most Important Thing To Include In A Brief?

Although content and format are critical, knowing who you are writing for and the type of information you’re trying to convey. Target audience, content distribution, and message type are vital factors. A professional content strategist knows that a story can be told in many different ways, depending on the audience and goals.

24. How Do You Develop A Content Strategy? What Do You Look Out For?

Depending on the message the content portrays and its target audience, I look for how the web visitor will perceive the content, the voice, tone, language, and structure. Integrating a brand message differs from creative writing, copywriting, and news-editorial writing, and it is something I would keenly look out for as well.

I look for editorial skills when analyzing content, including the newsroom, branded, or creative content. My experience enables me to identify that content with different intents needs varied editorial styles. I study the thought process while looking for their ideation journey in creating, packaging, and distributing content to reach the ideal target audience and fulfill the purpose of the content.

A content strategist may specialize in specific backgrounds, such as journalism or marketing, to highlight different things depending on the objectives.

25. In Your View, What Do You Think Is Our Company’s Voice? How Would You Create Content For This Voice?

From my interactions with you and my research about your organization, I believe your company’s voice is a beneficial and friendly expert. I consider that your primary target audience consists of people who already have basic knowledge of the content you are writing about. With these findings, I would include a well-researched article including technical terms that I will simplify and explain.

Identifying your company’s tone is the first step toward creating a brand story. Knowing your company’s style and looking for relevant keywords makes it easier to craft a brand message. With my experience, I will identify the ideal voice or tone that resonates with your target audience.  

26. Is There Anything That Stands Out About Our Content? What Do You Think We Do Well, And What Would You Change?

I believe the content is well-researched, engaging, and resonates with your brand. Both existing and new visitors can get industry-related information. However, although you share content on your social media business pages, you aren’t very active, affecting engagement on the pages.

I think you could increase the frequency of content you share on LinkedIn to increase engagement, increase page likes and drive traffic that leads to conversions.

27. Do You Have Any Experience In This Role?

I have been writing for over five years. I have extensive experience writing journal articles, product reviews, editorial work, and social media content. But, I am passionate and enjoy writing web content the most.

28. Do You Have Any Experience Using Multimedia Formats? Are You Familiar With Any Software Or Multimedia?

Having been a content creator for more than five years, I understand the need to diversify. I am proficient in graphic design, editing videos, and photography. I picked these skills because I believe content isn’t limited to articles alone but comes in a package. I consistently enroll in online courses, and currently, I am familiar with Canva, Buffer, and Adobe Suite.

Since I am familiar with the best content strategizing practices, including article writing, designing, illustrations and videography, I believe I can help you achieve your objectives.

29. Do You Have Any Experience In Allocating A Budget For Content Creation? If So, What Would You Prioritize?

Yes, I do have experience in allocating a budget for content creation. In my previous role at a publishing firm, I was once tasked with giving funding for a content creation project. Generally, the budget mainly depends on the content format and frequency of production.

For instance, if the project’s primary goal is developing blog content, scouting for good writers with graphic designing knowledge is a priority instead of graphic designers doubling up as content writers.  

I would allocate adequate funding not just for content creation but also doe distribution in terms of boosting posts and paid ads.

30. Describe A Time You Managed A Team Of Content Creators For A Project And Disagreed With What They Wanted To Do?

Soon after getting a content creation vacancy at passing the interviews, I got the opportunity to head a team of content creators to develop content for a new corporate website. The first step was to form a group based on their strengths and weaknesses. Our disagreement stemmed from the fact that they all had an editorial background, unlike me. I strongly felt that the project’s direction was biased and not brand-centered.

I researched and put together a set of studies illustrating my vision for our content to solve this challenge. Then, I enlisted the expertise of another team member with copywriting background to assist in analyzing our range to meet our set objectives.

31. What Type Of Channels Are Ideal For Creating Brand Awareness

Some of the best channels for creating awareness include Search Engine Optimization, Pay Per Click, social media marketing, and content marketing. Some research will help inform the best and most effective option to take.

32. How Do You Keep Up With Technological Changes And New Tools In The Industry?

Technology is consistently evolving, and keeping up is sometimes a big challenge. I am a member of several professional bodies that offer invaluable insight into the latest trends for me to update. I also frequently attend industry-related conferences and seminars and prioritize learning new skills during my free time.

One of my favorite pass times is learning how to operate new software. I devote some of my time daily to tech news and industry-related information.

33. How Would You Motivate Team Members To Maintain Focus When Creating New Content?

After identifying each team member’s strengths, I delegate and allocate responsibilities in a way that complements their strengths. Then I let the team own the project by making decisions and being accountable for their work. Making team members responsible for their work encourages a sense of responsibility and motivates them to do their best. Engaging in team-building activities cements the bond between members and makes the work environment a happier place to be productive.

34. How Do You Come Up With Content Ideas?

First, I research customer concerns through comments, reviews, and customer care feedback. From this research, I can tell the kind of information will resonate most with the audience. Whether it’s “How-To articles, product manuals, online training, or comprehensive information on a specific subject, I develop content ideas based on customer needs.

35. Share With Us A Typical Day In The Life Of A Content Strategist?

Today my day begins with a meeting with a client to create strategies for their company’s content marketing project. After the meeting, I compiled a report and forwarded the document to the digital marketing department, which started the branding process. Later, I engage two virtual freelancers to assist with graphic designing and content editing.

36. What Content Management Software Have You Used, And What’s Your Preference?

I have experience working with Drupal, Joomla, Magento, and Squarespace. Still, my favorite is WordPress which I find convenient and easy to navigate.7. At least a minimum of 3 sentences for each answer. Answer must be in 1st person point of view.

37. How Would You Make A Dull Subject More Engaging And Exciting?

First, I will try as much as possible to simplify and make it easy to understand. Depending on the subject, I would divide the topics and create short modules explaining each portion. I use videos, charts, or slides to communicate better complex to make them more lively issues.

38. What Do You Enjoy Most About Your Job?

My five-year journey as a content strategist has improved my writing style and experience as a copywriter. While I am flexible and can write in different types, blogging and editorial content combines my passion for enhancing my marketing and networking skills.


This is a very involving job, and it requires a very serious candidate. Answer the questions with confidence, and you will secure the job. All the best