Top 20 Content Strategist Interview Questions & Answers in 2022

Content strategist Interview Questions & Answers

To start with, who is a content strategist? A content strategist is an individual who develops a content strategy based on the client’s business or company’s objectives or end user’s needs.

Below Are The Top 20 Content strategist Interview Questions And Answers

1.   Why Are You Interested In This Role?

First, if your interviewer asks you this question, they expect you to tell them why you want to work for them. Consider talking about putting your skills into place and learning from them as well.

Sample Answer

“Having learned that you were recruiting, I was motivated to apply for this role to put the knowledge and skills that I have gained from school and experience into place. I also want to secure a job as a source of income so that I can support my family. As I was researching your company, I was impressed by the good performance I noted. I want to be part of a team that helps businesses get their desired expectations and objectives as far as this career is concerned. Lastly, I am a person who likes learning from others. Since I am still young and energetic, I would like to sharpen my skills further by learning from your company. This would be a double benefit for each party.”

Why Should We Hire You? 5 Best Answ...
Why Should We Hire You? 5 Best Answers

2.   What Are The Roles Of A Content strategist?

The interviewer expects you to mention the essential duties and responsibilities you should perform as a content strategist in this question. Only mention the primary duties and responsibilities.

Sample Answer

“There are several duties that I am entitled to perform as a content strategist. Among them are;

  1. Developing clear and engaging content that is consistent with the company’s brand image and addressing the company’s objectives and consumer needs.
  2. Performing content audits to assess how well existing content is performing.
  3. Performing content gap analyses to determine what type of content is missing  and what is needed
  4. Delegating tasks to writers and editors and providing feedback
  5. Creating, adjusting, and managing the editorial calendar
  6. Developing a solid understanding of the target audience through online and traditional market research.

I believe that those are the top content strategist roles that I will be delighted to perform in your company.”

3.   What Are The Qualities That A Content strategist Needs To Be Successful?

As a content strategist, you should have certain qualities to be successful in the role. Mention the qualities that you think can help you be successful in this role.

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Sample Answer

“As a content strategist, there are qualities that I need to have so that I can be successful in this role. Firstly, having good and adequate knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM). Again, having strong content presentation skills is key in this role since you need to present the content strategies to your client or the company. Good communications skills, analytical skills, exceptional marketing, and collaborative skills are key in this role.”

4.   What Major Challenges Did You Face During Your Last Role? How Did You Manage?

The interviewer wants to know the difficulties that you have gone through in your previous jobs. Tell them about the challenges and how you managed them.

Sample Answer

“Since the company or the business will have different types of consumers, it is not always easy to understand their expectations. Every customer has their own needs that are different from other consumers. However, it is very challenging to understand and meet every customer’s expectations. This is a challenge that I have encountered before and many of the content strategists are facing today. To avoid this, all I had to do is spend a lot of time researching about the customer’s need and understanding them.”

5.   Describe Your Daily Routine As A Content strategist

When the interviewer asks this question, they expect you to tell them what you would do as your daily activities. Give them a very organized routine of your daily activities as a content strategist.

Sample Answer

“After arriving at the office, I would first start the day by checking my mail and responding to any urgent matter. I would then start reviewing tasks for the day and create a schedule on how I would perform tasks. I would then have a quick review of the competitive analysis deck I created earlier. I would then start doing my research on my client’s business customers to understand them better and build the most fitting strategies that are effective to the company’s productivity.”

6.   Describe Briefly About Your Experience

Here, the interviewer wants you to talk about your previous work experiences. Talk about where you have worked and for how long.

Sample Answer

“After completing my university degree, I was employed in a supermarket as an intern. Here I interacted with a lot of seniors who trained me. After completing the first year, I was permanently employed for a contract of three years. Meaning, I have four years of experience in this field as a content strategist. I believe that I will use these relevant skills and experience to work for your company for better customer satisfaction. Lastly, I would attend the meeting that is held to determine who will work on the upcoming content strategies, workshops, proposals, and related projects for clients and prospects.”

7.   What Kind Of Strategies And Mindset Are Required For This Role?

The interviewer wants to know your primary focus as a content strategist. Talk about your attitude towards this role.

Sample Answer

“As a content strategist, I should always focus on giving my client’s business or my company the best strategies that would increase profitability and at the same time meet customer’s needs. This is all that a good content strategy should be up to. ”

8.   What Is The Biggest Challenge That You Foresee In This Role

Since you have experience or knowledge in this role, the interviewer might ask you these questions to see whether you can research and predict future challenges. Talk about a big challenge that you think might affect this field negatively.

Sample Answer

“From experience and the lessons that I have learned in this industry, I see the advancement of technology is a challenge despite it bringing a lot of benefits to this field as well. Some strategies that we build might not be very useful for long periods since where the technology left today is not where you will find it tomorrow. It keeps growing day by day making us start building other strategies, especially in the online marketing and electronic commerce businesses. Catching up with the speedy advancing technology may be a big challenge in the future.”

9.   How Do You Stay Motivated In Your Work?

Here, your interviewer wants to know what your daily motivation and psych comes from. Consider talking about achievements and meeting your expectations as your motivation.

Sample Answer

“As a content strategist, nothing motivates me more than meeting my client’s expectations. Whenever I see businesses increasing their profitability due to the strategies that I have put in place, I always feel that I am doing a great job that is helping my company grow. This always makes me feel that I want to do it again and again.”

10.   Describe A Time When You Failed In This Role And The Lessons You Learned.

The interviewer knows that you must have made a mistake at some point and led to poor performance. They are asking you this to see how you can learn from making mistakes. Talk about a time when you made a mistake in your role and the lesson you learned from it.

Sample Answer

“As we all know, mistakes are there to be made. And we learn from our mistakes. At my entry-level, I used to have challenges while making these strategies. I could not do a lot of research about the consumers. Of which, this is one of the main considerations that one should be taking while developing these strategies. Failing to research your client’s customer research can bring failure in this role. Consumers’ research is very critical so that you can understand the people your clients are dealing with. ”

11.   Why Do You Feel You Are Most Suitable For This Role?

The interviewer is asking why you feel that they should choose you over the other candidates. Talk about the unique qualities, experience, and achievements that you have that no other candidate has.

Sample Answer

“Despite having all the academic qualifications, it is my understanding that this role needs a well-experienced individual. Having worked at a bustling institution with a lot of focus on content strategy, I think I am the candidate you are looking for. In addition, the strategies that I have learned from my previous role will help in bettering this field in your company. Having the experience that I have will help this company largely. I hope that you will consider my experience as an added advantage to me.”

12.    Share With Us Your Greatest Achievement

The interviewer is asking you the most meaningful goals you have achieved while working in this role. Talk about your achieved goals and any promotions and awards that you have ever received in your career.

Sample Answer

“In my previous work, we would be appreciated by our employer whenever we did a good job for the company. This would come from the topmost management team. I won the title ‘The employee of the year’ due to the good work that I was doing for them. I won this title for three consecutive years. I felt that this was one of my greatest achievements ever. I hope that I will achieve more goals working in your company.”

13.   Talk About How the process you would follow when conducting client customer’s research

The interviewer is testing your academic knowledge on this role. Give an organized approach from the first phase involved in the process up to the last phase.

Sample Answer

“There is a process that I would use when researching my client’s customer interests. The process involves;

  1. Identification of customer preferences
  2. Formation of customer success journey map
  3. Creation of a customer success team
  4. Getting the right tool
  5. Establishing your metrics
  6. Customer onboarding
  7. Customer engagement

This is a process that would help me come up with the right strategies that successfully fit the customers.”

14.   What are the phases of making a good content strategy for your clients?.

The interviewer wants to know the process that you would undergo when making a good strategy for your clients.

Sample Answer

“The critical phases that I would go through when making content strategies would be;

  1. Knowing the content objectives
  2. Doing the research about what your client’s want
  3. Brainstorming campaign ideas
  4. Refining the selection
  5. Considering your content strategy and roadmap

Those are the five main processes that content strategists should go through in their careers while developing an effective content strategy.”

15.   What are the three components of a successful content strategy?

The interviewer wants to know whether you are aware of the main components of a good content strategy.

Sample Answer

These would be the main components of a good content strategy that every strategist would put in place to make sure that they have a quality content strategy;

  1. Viral content
  2. Thought leadership content
  3. Sales content
  4. Pillar pages

These are the main components of a good content strategy.”

16.   Tell Us The Different Types Of Customers That You Know Of.

The interviewer wants to see whether you know the types of customers that may be depending on your client for their goods or services.

Sample Answer

“There are different types of customers that I should research when making a content strategy. These are;

a)    Loyal customers

b)    Impulse shoppers

c)    Bargain hunters

d)    Wandering consumers

e)    Need-based customers.”

17.    Give Us A Customer successful content Strategy Framework.

The interviewer wants to know whether you have a strategy in your mind that you are supposed to use to make this field a success. Talk about the strategic framework for a successful content strategy.

Sample Answer

“I would say that the framework depends on the type of company’s products. But there is a general and standard customer success methodology used to make the content strategy. The methodology involves;

  1. The V2MOM Framework – This framework involves visuals, values, methods, obstacles, and measures.
  2. People, Process, and Technology Framework – This involves asking yourself three questions that are; who is the owner, who are the stakeholders, and who needs to be informed.
  3. The simple yet framework – This involves the challenges, results, enablers, initiatives, and plans.

These are the frameworks of a good content strategy.”

18.    What Is Your Biggest Strength

The interviewer wants to know what it is that you think that you are best in. Talk about any quality that you think it’s relevant to this role.

Sample Answer

“As far as my biggest strength is concerned, I would prefer saying that working as a team is my biggest strength. I am a people person. I love working with hardworking people and have one major goal to attain a certain goal at the end of the day. In my previous role, I had a team that used to work together towards a common goal. The morale was so high, and no one could get bored. I believe that I will meet a hardworking team to work with like the one I had before. ”

19.   What is your biggest fear in your career

The interviewer wants to know what it is that you would not like if it happened to you while working as a content strategist.

Sample Answer

“The biggest fear in my career would be giving my clients poor work. This would be a total failure to me and no one would want that. I am always focused on giving my clients and businesses the best that I can offer. My biggest fear would be providing poor services to my clients.”

20.   What Would Be Your Best Part Of Working In This Role?

The interviewer wants to know where your main interest is in this field. Tell them what part of the field you like working on as a content strategist.

Sample Answer

“I must say that I am good in this role in general, but my best would be researching my client’s customer research. Although it is very challenging, it is very crucial and I developed an interest in it when I came to find out that it was one of the critical considerations of content strategy.”


This is a very involving job and it requires a very serious candidate. Answer the questions with a lot of confidence and you will secure the job. All the best 

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