If you started a company, you’ve already done a lot of good work in establishing an identity with your clients. However, branding goes beyond what some clients think of you. It gives you the power of helping create the narrative of how everyone sees your company.
For those who are passionate about the product or service they sell, the idea of branding and marketing may seem beyond their wheelhouse. However, there are several simple ways you can start building your brand today.
Learn the basic tips on how you can create a brand that will allow your company to reach greater success than ever before.
Your brand purpose is your business goal. It is what motivates you and your team to know what and why you are all doing what you are doing.
Your brand purpose needs to be known by you, your employees, and your customers so that they know who you are and what you bring to the world. The brand purpose needs to be more than just a slogan on a billboard; it needs to be an idea that is believed in.
To start making a brand purpose, you need to have a brainstorming session that includes you and your business partners, if you have any. In this session, you will need to come up with the direction you want your business to go and the purpose behind your business.
Without purpose, your branding efforts will be fruitless as you have no goal to work toward. Whatever branding attempts you want to make, you must start with having a purpose.
More than ever, people, particularly younger generations, want to support businesses that share their values. But how can they know a company’s values, and why should they opt for one brand over another?
This is where understanding your competition, your target audience, and what makes you different comes in.
Of course, you want to see what the others are doing and choose what to emulate and improve upon and what to avoid. But beyond that, how can you find a niche within your shared target audience that would be more loyal to your brand’s purpose and values?
By targeting a niche through specialized, targeted branding, you can win over loyal customers who weren’t dedicated to your competitors.
Your personality doesn’t necessarily need to be your brand’s. What do you want to convey to customers? For example, your brand voice could be:
The list could go on, but the core truth is that by creating and stick to one voice, you can draw the attention you want and keep it.
It’s true that people rely on online reviews to learn more about companies. But online reviews are just a fraction of how people may be exposed to or interact with your company.
Your job is to ensure that the narrative or impression your brand makes in one sphere is consistent. Without consistent branding, you’ll appear disingenuous.
From the side of your trucks to the way customer service agents speak and from the social media posts you share to the way employees dress — your branding must remain consistent to reassure customers that their impression of your company is the correct one.
Creating and marketing a brand for your company isn’t always easy. However, if you start small with these tips, you’ll find that it isn’t all as complicated as we often believe. Happy marketing!