It doesn’t matter what type of business you’re running or even the field you find yourself in – marketing success is always about getting the right message in front of the right person at the right time. However, there’s another layer to this idea that people in the wholesale real estate industry often overlook.
You also have to market yourself and your efforts in a way that separates you from your competitors, which is why innovation is crucial when attracting prospective buyers and sellers.
Of course, getting to this point is less the product of any one major move and is more about a series of smaller and more strategic ones. If you truly want to make a name for yourself in wholesale real estate and stand out from those around you, there are a number of innovative marketing tactics that you’ll absolutely want to take full advantage of.
1. Create a Compelling Online Presence
Do you know how, on sites like Facebook and Twitter/X, people tend to ignore profiles that only regurgitate content and have little value? That’s not just true in your personal life – it’s also especially prominent in the business world. That’s why your wholesale real estate online presence needs to be as compelling as humanly possible so that people actually want to interact with it and don’t just outright ignore it.
In a larger sense, you can use two main tools to create this online presence: your social media network and your professional wholesale real estate website.
With regard to social media, you should slowly start to use sites like LinkedIn to build an online network of like-minded individuals to remain in contact with in the future. Reach out with a friendly “hello” via a private message. Let them know you’re here to help without coming out and asking for anything in return.
Overall, use these sites to stay active and at the top of people’s minds. If you see a news article that you can shed insight on or think your audience finds relevant, be sure to repost it and weigh in. Doing so will help you establish yourself as a thought leader in wholesale real estate, which is exactly the type of impression you’re trying to give off.
For your professional website, be sure to look at it as more than just a virtual business card. It should be an informational resource with helpful articles, other content, and things like your contact information. You want to show, not just tell, someone what it is that you do. More importantly, you want to convey what you can do for them.
2. Utilize Targeted Email Marketing Campaigns
Targeted email marketing involves crafting unique messages for the specific group of people you’re talking to, regardless of how small that group may be. You might create one wholesale real estate message for other industry professionals, another for sellers who live in a particular zip code, yet another for sellers who make over a certain amount of money each year, etc. The core idea may be the same, but the messaging itself is completely different based on which group you’re targeting and why.
According to one recent study, you can expect to earn approximately $36 for every $1 you spend on targeted email campaigns.
3. Leverage the Power of Search Engine Optimization
Finally, don’t forget that all content you create should be crafted with SEO or search engine optimization in mind. SEO best practices help prospects find you via search engines like Google. SEO should be applied to blog and written content, social media posts, videos, and more.
SEO optimization involves identifying the right keywords to craft content around to begin with. It also involves using internal links, reducing website load tips, and optimizing things like page titles and descriptions. It takes a lot of effort, but it can also help you outrank your competitors in the long run.
As you create marketing collateral to spread your message, it is imperative that you keep in mind that what you’re trying to do is build relationships with people. You need to see real estate agents, investors, and even other industry professionals as more than just potential sources of income to be used and tossed away. You must see them as the living, breathing people that they are and act accordingly.
When you’re creating SEO content for a real estate agent, what does this type of person want to read? What questions do they have that you might be able to answer? What problems might you be able to solve? If you’re setting up a LinkedIn to engage with wholesale real estate veterans, what is the best way to let them know that you’re serious and personable? The answers to these types of questions should influence virtually everything you’re doing in terms of marketing.
People don’t want to be “sold to” anymore. They’re already being bombarded with generic marketing collateral from all angles, all day long. What they want is someone to talk to them. To start a relationship with them. If that simple idea is at the heart of all your marketing efforts, the innovation factor can’t help but follow.
Attracting Buyers and Sellers Takes Strategic Effort
To conclude, these are just a few of the innovative marketing tactics you can use to attract enthusiastic buyers and sellers in wholesale real estate. With these by your side, you’ll accomplish a number of things in tandem. First, you’ll significantly enhance your visibility in a way that allows you to reach a wider audience than just your work alone can match. Your reputation will begin to precede itself, as it were.
But more than that, you’ll drive greater success in all your wholesale real estate endeavors, which is the ultimate goal that all professionals in the field set out to accomplish.
