10 Top Strategies For Starting A Shoe Business [Business Plan]

Editorial Team

10 Top Strategies For Starting A Shoe Business

Suppose you’ve thought about starting your own shoe business. In that case, you know how difficult it can be to start, whether finding the right products, selecting the best manufacturer, or deciding on the best business model; starting a shoe business can require more strategy than you might expect.

Shoe business sounds like an oxymoron if you’re not familiar with the industry, and it’s not an easy way to make money if you want to get your business up and running in no time. However, suppose you know what you’re doing and have access to the correct information. In that case, you can follow some great strategies to make your shoe company work quickly, effectively, and profitably. You just need the correct information to do that; that’s where this article comes in.

The 15 Strategies below will help you make smart decisions about your shoe business strategy, so you’ll be on the right track from the beginning.

1. Passion Is Key.

If you’re not passionate about what you do, then you won’t be successful at it.

Jody Jollimore

Starting a shoe business can be lucrative for those passionate about shoes and who have the creativity and drive to create their designs. The key to success in this industry is following your passion by finding your niche. There are many opportunities available, but the best part of starting a shoe business is that there are no rules! You can design any type of shoe that suits your interests and personality.

Start with what you’re passionate about. Whether you love fashion or have a favorite brand, figure out how to make it your own. Find something that speaks to you, and then develop your business plan. This will help you stay focused on the company’s direction and keep things running smoothly in the future.

Many people start their businesses because they don’t like how another company is being run or want to offer something new. What’s great about starting your own shoe business is that there are so many possibilities! You can sell shoes online, wholesale them to stores, or create an in-person store on the side of a busy street.

2. Define Your Brand

What does your brand stand for? What is your style? Is your shoe line targeted to a specific market, such as children, teens, or adults? Do you want to specialize in a type of footwear, such as sandals or running shoes? These are just a few questions to consider when defining your brand.

The next step is coming up with a name for your company and designing logos that represent the goals of your business. Logo design can be done through stock images and programs like Adobe Photoshop, so this process should be easy if you have any experience with design. Remember that one of the first things people see when they look at a product online is the logo! They might not bother looking further into your offer if it looks cheap and unprofessional.

  • Consider how much time you can commit to this project: if it’s an after-school hobby, start with small projects like taking orders over social media channels. Don’t try to tackle more than you can handle because it’s easy to get overwhelmed. Make sure the hours are worth the money because you’ll most likely only be able to work on these tasks during weekends and evenings.
  • Evaluate Your Pricing Structure: Include shipping costs in your pricing structure. If applicable, you’ll also need to consider factors like production times, profit margins, and sales tax. And remember – all products have their retail price point, so be realistic about where yours fall within those numbers by researching comparable items from other companies. Many resources are available for consumers and retailers who want to compare prices.
  • Determine Your Marketing Strategy: Who is your target customer? What are their age, gender, location, ethnicity, and interests? How do you plan to reach them (online ads, brick-and-mortar stores)? Where will you sell your products (local boutiques, big box stores)? Remember that marketing campaigns cost money; only spend some of your startup funds with careful consideration beforehand!
  • Choose a Legal Entity Type: Sole proprietor vs. LLC vs. S Corp. It’s best to consult an attorney helping small businesses set up their legal documents before committing yourself legally to anything. A sole proprietorship is the easiest and cheapest to set up but has no protection against liability. A Limited Liability Company (LLC) protects against personal liability but can be expensive to set up. A Subchapter S Corporation provides personal liability protection but may require annual filings with the IRS. All of these forms of organization will require paying federal taxes.
  • Establish Your Social Media Presence: Building a following on Facebook, Twitter, Instagram, and Pinterest take time and effort. But once you have a sizable following, it becomes easier to promote your brand.
  • Know the Differences Between Selling Online and Selling Locally: When you sell in person, such as with a table at a farmer’s market, you have to consider expenses like rent, booth space, and supplies. You’ll need to pay for website design and hosting fees when selling online. You’ll need to invest time in building a mailing list of customers and keeping up with trends in the industry. Establishing a system for tracking inventory, shipments, and sales will be necessary. In this case, it’s important to decide if you want to use your blog as an online store or keep it separate – if the former, you’ll have to build a shopping cart so that customers can purchase directly from your site. If you have a blog and wish to maintain it, make sure that the posts you write are relevant to your products.

Remember that Google likes fresh content, so be sure to post often. Consider hiring a virtual assistant to help you with this.

3. Do Your Research

It’s important to do your research before you start a shoe business. Find out what types of shoes are popular and what colors they come in. You’ll also want to know the costs associated with producing those shoes and how much it will cost to buy them wholesale. If you’re looking to sell clothes and shoes, find out how much it will cost you to produce each garment and the average price point of each item. To determine price, account for all expenses, including rent, utilities, taxes, and employee wages. Once you know the numbers, you can create a realistic budget based on your financial goals. For example, if you need to break even within three years, your annual revenue must be around $100K.

A big part of your research includes getting feedback from people who might wear or use the product–beyond just family and friends. Create some mock-ups of potential products and then send them out online or via social media for feedback. Be prepared for constructive criticism, but this process will help you avoid making mistakes by relying too heavily on assumptions or personal opinions alone.

After researching, develop a list of at least five strategies that could work with your knowledge base, industry connections, resources available (both monetary and tangible), strengths/weaknesses/gaps in expertise, etc., then rank these strategies by likelihood of success.

4. Create A Business Plan

  • Determine the need for your product. Is there a need in the market that you can fulfill?
  • Know who your target customer is. Who will be buying and using your product, and what are their needs?
  • Think about how to get your product to the customer or end user. Are you going to be selling them online or through retail?
  • Understand how much it will cost to produce and sell one pair of shoes, including materials, labor, and other costs related to creating and selling shoes (inventory storage space/rental fee, production equipment/tools). The cost should include marketing expenses such as social media ads or a website with an online store feature. And don’t forget profit! You’ll want enough money to cover your monthly expenses like payroll, rent, utilities, etc.
  • Decide on a starting price point: once you know all these things, figure out what the price of each shoe should be – this includes shipping and handling charges. When setting prices, you must consider both competition in the marketplace (especially if you’re new) and demand for the type of product you’re making. For example, if the market has more expensive options, then yours might not work well because people will probably go for those instead. Similarly, if people are willing to spend little money on your product, you may want to charge less than others in the same industry.
  • Now comes the time to start designing some shoes! Plan out the details and make sure they fit within what you’ve learned during Steps 1-5.
  • Find a manufacturer knowledgeable about your field and has experience manufacturing similar products – this is important because they may have insights into your industry that you don’t think about otherwise.
  • Nail down every last detail before launching – from how customers pay for their purchase (cash only? credit card?) to the size of your storefront and everything in between.
  • Create a promotional plan – whether that means giveaways for potential customers, discounts for repeat buyers, free shipping offers…whatever strategy sounds best based on your research thus far!

5. Choose The Right Location

Consider the location of your business carefully. This is a major factor in how well your business will do and will significantly impact your success. One of the most important factors to consider is whether or not you can find a retail space that will accommodate what you have in mind. If this isn’t possible, renting out a space on the internet may be an option.

Another thing to remember when choosing a location is the customer base that would most likely buy from your business. For instance, if you’re focusing on selling women’s shoes and clothing, try looking for retail spaces near malls or other shopping areas. You’ll also want to ensure plenty of parking so customers can easily access your store.

You will also want to ensure you are located in a high-traffic area and have plenty of parking available. You’ll need to think about whether or not your business will require any permits or licenses from your local municipality, as some businesses require special approval from building inspectors or other officials. If so, be prepared to fill out all of these necessary forms and pay any associated fees before you begin operating your business.

Don’t Forget About Legalities: To run your shoe business, you must file articles of incorporation with your state. You will also need to register a fictitious name (DBA) with your county clerk and purchase an appropriate amount of general liability insurance before opening up shop. Depending on where you live, you might also be required to get a sales tax permit and obtain a resale certificate. In many cases, the DBA registration fee is less than $50; however, the cost of general liability insurance depends on your line of work and varies significantly by company. Be sure to check with potential suppliers for quotes on rates before finalizing anything!

6. Invest In Good Quality Materials

Invest in quality materials. Making a long-term investment in high-quality materials is one of the best ways to make your shoe business viable and successful. This will save you money on maintenance, replacements, and repairs. Materials should be sourced from manufacturers specializing in the type of product you want. For example, if you’re making high-end fashion shoes out of suede leather, look for a material manufacturer with experience working with that type of material and with access to various colors. Choosing quality materials will help ensure that your products are durable and attractive enough to keep customers returning for more. Before committing to anything, you must research and carefully weigh the pros and cons.

7. Hire The Right Employees.

Hire the right employees for your business. When hiring, consider these six questions:

What skills and qualities are needed to fill this position?

Consider what qualities you’re looking for in an employee, such as dependability, experience, personality, etc. Make sure you list those requirements before hiring anyone!

Who will do the work if I need to have qualified candidates?

If you are still looking for someone who meets all your qualifications, look for people with some of them but not all. Train them up until they meet all requirements!

How long will it take to train someone new on how to do this job?

The answer varies depending on what they need to learn, but usually, it takes 3-6 months. Be patient with their progress and encourage them when they make mistakes so they won’t get discouraged. They’ll catch on eventually!

How much training will be required at first and then in subsequent years?

Most businesses only require one week of training every five years or less. That may sound like a lot, but they should know how to perform each task independently by the end of the week.

What is the average cost of training a new person (estimate)?

Again, it depends on what you want them to learn and where you’re getting your employees. But most times, $2000-$3000 should cover everything.

Can I afford that cost per month or year?

These costs will vary according to your budget and how many people you employ. However, remember that employees are essential to running a successful business. You can never go wrong with too many good ones

8.  Promote Your Shoe Business

Promotion is a key component of any business and is the best way to grow your business. It helps increase sales and ensure people know about your product or service. Promoting your shoe business is a great way to improve its success rate. One way to do this is by targeting a niche market that may not know about your product or service. For example, if you sell vegan shoes, target vegan communities in different cities so they will learn about what you have to offer them. Find these communities online using social media or an app like Yelp to see which ones would interest your brand. Remember that selling to a community means selling to all members of that community–not just one individual. You want to show off your selection’s diversity, so don’t limit yourself too much when finding the right communities for you.

Another tip is to give discounts and promotions on certain days or during certain months because it can help attract new customers who are looking for bargains. The last strategy I want to mention is advertising with other businesses. You can cross-promote with other companies, host events at their location, or even advertise together to boost both brands’ visibility levels in the marketplace and increase traffic flow between them (this includes advertising through Instagram).

9.  Offer A Variety Of Shoes

It can be difficult to start a shoe business. However, one of the best ways to get it up and running is by offering a variety of shoes. There’s nothing worse than opening a shoe store only to find out you have no customers because you only sell one type of shoe. Plus, you’ll need to spend more money on advertising and other marketing initiatives if you have a limited selection of shoes.

So, ensure your inventory includes at least ten different types of shoes. This way, you’ll always have something for everyone and will have an easier time getting customers in the door!

10. Stay Organized

The first step to starting your shoe business is staying organized. That means having a plan, staying on top of paperwork, and maintaining an inventory. Start by listing all the tasks that need to be done to get your business going. Give each task a deadline and break them down into what needs to be done on the front end and what can wait until later.

In addition, create action plans for each task so you know exactly what needs to happen and when. For example, if you plan on running an online store, set up your website or blog and make sure that it is optimized for online shoppers. Consider hiring a virtual assistant or customer service representative to help handle customer service questions and returns and manage social media accounts.

Finally, figure out how much money you’ll need to start your shoe company. From advertising costs to what type of shoes you will sell, this step is crucial before launching any type of shoe business.


As you can see, there are many ways to start a shoe business. And each one has its challenges and rewards. What’s important is finding the right opportunity and going with it. You’ll never know what may happen, but that’s the thrill of entrepreneurship! These eight strategies will help you on your journey to starting your own shoe business. Whether you are just dreaming about it or are ready to leap, I hope this information is helpful.