When looking to develop and grow your business, one of the key areas to look at is your customer engagement, and how effectively you’re delivering leads and sales through your marketing.
With this area being so crucial, it’s only right you secure the best tool to make the process more successful.
In this case, you’ll want to incorporate call tracking software.
Read on to learn what call tracking software is, how it works, and why it’s the essential tool that’s best for you.
What is call tracking and how does it work?
Call tracking is advanced business software that allows you to thoroughly track and analyse every customer call, as well as obtain a variety of data surrounding customer engagement.
With the right software from an expert call tracking company, you’ll receive detailed data from your customer calls, including:
- Which sources your calls are coming from
- The sources producing the highest-quality phone leads
- Call ring duration
- How much revenue is produced by each call
Your software will not only provide data on your customer calls, but also offer extensive analytics for customer engagement.
With the detailed insights and reports from your software, you’ll be able to create customer journey maps that accurately display all the touchpoints visited by your customers. This can include pages they visited before, during, and after they called – as well as the visits of customers who didn’t call.
This tool provides a complete overview of your marketing performance, and helps you monitor, adjust, and evaluate how your business engages customers.
Why is call tracking an essential tool for your business?
Call tracking is an essential tool for your business, due to a wide range of benefits it brings. These can include:
- Full visibility on your marketing performance
Using call tracking, you’ll gain full visibility over your entire marketing performance. With the detailed insights and reports from your software, you’ll have a clear view of every customer journey through your marketing, and see all the touchpoints they visit.
As well as this, you can then gain an accurate view of how each marketing activity is engaging customers, and the number of leads and sales being generated across each campaign and channel.
This full visibility will help you see which areas of your marketing are most successful, so you can devise the right business strategies. For example, you can align your business targets more accurately with what your data reveals – e.g., increasing revenue from a certain marketing channel.
- More engaging marketing activities
Another benefit of using call tracking is that you can develop more engaging activities across each of your channels.
Using your insights and reports, you’ll see which areas of your marketing are delivering the highest number of leads and sales. Once you’ve identified this, you can assess the different aspects that make them so successful – i.e., the content, style, channel, etc.
With this information, you can then replicate these successful elements when creating new marketing activities, so each area of your marketing is designed specifically to generate the highest level of engagement from every customer.
- A more cost-efficient marketing budget
You can also use call tracking to refine your marketing budget and give you a more cost-efficient split.
By using the software’s analytics to establish your most successful marketing activities – and your least successful – you’ll have a better idea of where to direct your investments.
You can focus more of your budget on developing your high-performing marketing areas, as well as plans to replicate these successful elements. On the other hand, you can remove your investments from any activities which are shown to be poor at engaging customers.
What you’re left with is a more cost-efficient marketing budget where you’re only investing in marketing strategies which generate increased leads and sales for your business, and give you a better return on investment (ROI).
Call tracking software is the ultimate tool for boosting your business, so be sure to find the right provider for you, so you can start elevating your marketing in new ways.