Top 25 Sales Representative Interview Questions and Answers in 2024

Editorial Team

Sales Representative Interview Questions and Answers

For an interview, one must be prepared to show an employer that you are the perfect candidate for this position. If you have decided to choose a hairstylist as your career choice then we are here to assist you! This article is going to help you in preparing for the interview along with its challenges and job description too. Here we are sharing the Top25 Sales Representative Interview Questions & Answers that will be will helpful.

1. Why Are You Interested In This Role?

The role is an expansion of my current skill set and my current sales experience. With this role, I can have more responsibilities and learn more about sales and customer relationship management. Then the drill begins, cold calls, emails with follow-ups, and pitches with the potential clients.

2. What Are The Roles Of A Sales Representative?

3 basic duties need to be fulfilled under this role.

  • Selling of products and services to prospective clients with reasoning.
  • Performing cost-benefit analyses between potential and existing customers
  • Maintenance of positive business relationships in your area to ensure future clients

3. What Are The Qualities That A Sales Representative Needs To Be Successful?

Some important qualities that a sales representative needs are the gift of the gab as well as the ability to listen when required, powers of persuasion, and the ability to gauge the needs and demands of the customer. A sales representative needs to be convincing, honest, persuasive, and persistent.

4. What Major Challenges Did You Face During Your Last Role? How Did You Manage Them?

At the start of my career, I failed at meeting the result of the deals. I was a fresh graduate and I did not know what to do if I fail in the first month of my new job. I remember going to my supervisor like a failure. With his assistance,  I was able to hunt down the root of the failure and I found out that I was targeting the wrong age group and occupation. I learned that I should invest more into deep research with data in every pitch.

5. Describe Your Daily Routine As A Sales Representative?

I start my day at work with a quick team meeting with our superior before we all begin our work. The main objective is to overview the targets achieved and go through the pending task with an understanding of key priorities. Sometimes, this same meeting becomes a brainstorming session for a sales pitch.

6. Describe Briefly About Your Experience?

I started my career at ABC Company in the sales department as a fresher. It did me a foundation to put my skills into a professional setup. After a year and a half, I found a great opportunity at XYZ Company where I got to build skills based on what I had learned at my previous company. It has been a great learning journey so far.

7. What Kind Of Strategies And Mindset Are Required For This Role?

A positive and can-do attitude is required for this job! No matter what obstacles come, it is important to believe that I will be able to make a sale or close a contract. This is because customers can take cues from you. This means that if you feel confident in a product, your customers will feel confident, too. However, you must remember to avoid being too aggressive. I have to give my potential customers compelling reasons why they should avail of my products and services.

8. What Is The Biggest Challenge You Foresee In This Job?

The post-global pandemic situation is one of the biggest challenges for sales representatives. We have been accustomed to face-to-face meetings but now with social distancing and safety measures, emails and phone calls are the new normal to pitch in new clients. The challenge is to stand out from all the emails and phone calls that a potential client is already getting. Another challenge will be the sync of the marketing and sales team because it does take some time.

9. How Do You Stay Motivated At Work?

My motivation in this field is deal closing. I like to serve clients with solutions that a company can offer to their problems. I believe that the sales team acts as a bridge between a problem and a solution in all matters!

10. Describe A Time You Failed In This Role And The Lesson You Learned?

When I first joined this career, one of the biggest challenges I faced was time management.  I would spend a lot of time straightening paper at my desk or going through the manual product for almost the 10th time. It happened for almost 2 weeks after which my boss pointed out that these random activities are not adding up to my commission. He recommended that I should be spending time that will lead to a sale. He introduced to me a basic rule of thumb used in sales i.e. 80:20. To work right in this field, I should be spending 80% of my time in selling activities and 20% of the time that supports the process. To perform well, I started focusing on prime time i.e. 8 AM to 4 PM where I could get in touch with prospects.

11. Why Do You Feel You Are Qualified For This Role?

I do believe that I have what it takes to handle this job role. I have prior experience in the same field and I can back it up with my skill set and experience. I am dependable and goal-oriented and I easily work with other teams and departments. As you can see, I have been achieved a few important results in my previous roles and I am planning to do a lot in this role too.

12. Share With Us Your Greatest Achievement

I was awarded employee of the month for exceeding my target of the closing sales cycle for six weeks straight earlier this year. I later closed 1 deal every week and I feel very passionate about my problem-solving skills.

13. Where Do You See Your Career After 7 To 10 Years?

I can see myself as sales director at this time. I am sure that I will be able to solve complex problems with my communication skills and skill-set. I am sure that this role is going to promise me a lot of learning to build my leadership and technical skill-set.

14. What Is The Difference Between Sale Representative And Distributor?

Sales representatives work on behalf of companies and facilitate the sales of their products or services to their clients. They are typically paid by companies through commission, a retainer, a salary, or a combination of these options. Distributors, on the other hand, operate primarily on a buy/resell basis. They will typically buy large quantities of a product and then resell it to their buyers for a profit. At times there may be an overlap between the functions of sales representatives and distributors. Sometimes, sales reps may work on a buy/resell basis. And sometimes distributors may work for commission or a retainer. The exact way a sales agent operates depends entirely on the agreement between the agent and the company he or she works with.

15. What Are Your Suggestions Regarding Alignment Between Sales And Marketing Departments?

I researched about your company before coming here. I believe that you can use social media presence which is a free tool to improve your presence. Its operation can align sales and marketing efforts simultaneously.

16. Are You Comfortable In Making Cold Calls?

Yes, I don’t see a problem in it but I do believe in a little bit of research before picking up a receiver randomly. If I know about the person I am going to speak to and the company’s profile, the cold call can turn into somehow successful. In my experience, I have learned that if the cold call can last more than 2 minutes then there are chances that the person might be interested. The first 2 minutes are the toughest of all since you can gauge from the person’s tone if they are interested in your product or they are least bothered about this product of yours. That is why I always make sure that I don’t get a quote to complete in making these cold calls that I have to make 50 calls every day. I don’t want to sound like a parrot on call that does not know the other person on the call.

17. How Often Do You Meet Your Sales Target?

If I have to look at the last 4 quarters then yes, I was able to meet my sales target. Before that, I had a bad time and at that time I realized that I need to update my sales strategy and pitch to reach the target. I discussed my changes with my supervisor and it did pay off!

Targets are achieved from time to time but in this career, you must improve your pitch from time to time. As technology changes the business, one should improve the solutions too. I am sure we all will agree to this because, at the end of the day, we all want to meet our sales target which translates well into our revenue.

18. What Are The Important Aspects Of A Sales Pitch?

It’s an important part of sales marketing. The client needs to know that he needs the product you are selling; thus, you need to make them realize that. When preparing a good sales pitch, you need to consider the following:

  • Pose a question. This question must make your client realize their need for the product.
  • A factual answer to the question.
  • Self-introduction and introduction for the product.
  • Present your product and let your clients know why your product is the best in the market
  • Ask for demonstration
  • Offer a contract

19. Why Is Networking Essential For Sales Representatives?

Networking makes a salesperson more effective because the salesperson can always ask the network for referrals. This network can help the salesperson generate leads and can even direct them to a sale that only needs to be closed by a signature.

You may not find a single person in this field who won’t have a network of his own because it is the essence of this job. To stay longer here with results, your network is going to matter a lot in this

20. What Is ROI And How Is It Calculated?

Return on investment is a financial ratio that compares the amount of income obtained from the investment with the cost of the investment. This basic ratio is one of the most important analyses that any business person should conduct. Return on Investment is the label usually assigned to the rate of return using data from financial statements

This return on investment is simply the profitability of the company or organization. Return on Investment = Net Income/Average total assets

This can easily be done by simple calculations using a computer and an excel spreadsheet. I can look at the net sales for the individual territory and divide this number by the total cost. The total cost will include total salary, territory expenses including car, gas, office supplies, parking, and product expenses including packaging and shipping costs. By adding all of these expenses into the spreadsheet and dividing by the net sales income.

21. What Is Quick Win and Big Win Prospect?

A quick win prospect is an individual or company that if you were able to get in front of, you feel confident that you will make a quick sale. It may not be the biggest sale possible. However, it will be a sale that is completed in a relatively short period and contribute towards your quota. A big win prospect will take some time to close. However, once you do close the sale, it will usually be a larger sale and generate a large commission for you because of the size of the deal.

22. What Is The Role Of The Manufacturer’s Sale Representative?

The job is basically to represent the manufacturer’s, distributor’s, or importer’s line of products to prospective buyers, who could be retailers, wholesalers, distributors, or service businesses, depending upon the industry and/or product line. As part of that service, they call on and present the client’s products in a positive light, answer questions, offer materials and information, and ask for orders and re-orders in person, or by phone, fax, or email.

23. Are You Aware Of The Sale Representative Agreement?

A sales Representative Agreement can be defined as a contract, between a salesperson and manufacturer, company, trading house, or any other business entity, where the sales representative, agrees to sell products, goods, services of the company, in exchange for certain remuneration or commission. The agreement is legally binding on both parties and can be produced in a court of law for any dispute settlements. The signing of the Agreement by both parties makes it legally binding to them. The contract also urges them, to work under the parameter of terms and conditions of the contract and any breach of the agreement may draw penalties for either of them.

24. How Do Sales Representatives Generate New Customers?

Once you have found and built a base of customers and developed a trusted relationship. You can go back to your rep sites and look for similar or related products that you could offer to existing customers. The possibilities here are endless in this career. You can also spend time with your new customers asking them what sorts of products they need and explore your sources to get those products and present them as well. The one word of caution here is to ensure that the products you intend to introduce are of high quality. A bad product, even though you didn’t manufacture it yourself, can finish you in a market and harm your reputation.

25. Why Should Companies Invest In Sales Team Instead Of Marketing?

Both are equivalently important for every product’s sale. Like a marketing team, a sales representative is directly involved in the success of the product that he/she is supposed to be selling and thus in the profits that the company is making. A sale is such a sector that cuts across multiple industries and sectors. A sales representative makes up the backbone of the company as he/she conveys the product that the company is offering to the general public. The importance of such a job is reflected in its pay, as a company needs sales representatives who are efficient, effective in making sales and trustworthy. Self-confidence and a belief in the product one is selling help in making the sale.


Be confident and smile as you give your interview. Take your resume as a handy hard copy to the interview. Put up your favorite shirt or dress to look presentable and make sure that you have a decent haircut too. If you are a woman then little makeup with a basic accessory is perfect!  These 25 questions are surely going to help in acing the first round of interviews as a Sales Representative. Good luck!