Ever wondered how businesses become successful online? What exactly do they have that your company doesn’t? In the digital world, you have access to a plethora of tools and resources that have the potential to help boost company growth!
In this post, we’ve provided a list of professional tools that you must start using so you can become a key player in your industry. You’ll learn more about planners and the advantages of outsourcing and website builders.
A Professional Website Builder
Whether you have a small corporation or a large organization, it’s crucial that you have a website. If you don’t have a website, potential customers and clients will question the legitimacy of your business.
With a website, you have the opportunity to make an excellent first impression. But to create a professional site, you’ll need to shop around for one of the best website builders on the market. Using a website builder, you can create a professional website within a day.
The advantage of website builders is that you don’t need coding experience because they provide hundreds of templates. Lastly, you can maintain your website effortlessly without spending too much cash.
Social Media and Marketing Management
Your website may show that you’re a reputable company, but the ideal way to market your business is through social media sites such as:
To help you manage and schedule posts, you can use management tools such as HootSuite or Buffer. You can manage all your social media platforms from a single dashboard which will save you time and improve productivity. What’s more, by marketing your business on social media, you can drive more traffic to your website. To increase your followers on your social media platforms, you can use tools such as Simplygram to boost Instagram followers.
Graphic Design Tools
To increase online visibility, you’ll need more than just a website and social media platforms. Most companies add blogs to their websites so they can utilize SEO (Search Engine Optimization). But you don’t simply want a long wall of text in your blogs.
Add graphics to your blogs or create professional images for your website with tools such as Canva or 99 Designs. You can even start adding infographics to your posts to create unique content that’s easy to understand.
Graphic design tools can also provide hundreds of templates so you can create your own logo or social media banners.
Outsourcing
Once your business starts growing, you may need to get help from professionals to manage certain tasks. You may not have time to do all the projects that helped push your business online in the beginning. In this case, consider outsourcing for:
- Posting on social media
- Sending out marketing emails
- Maintaining your website
- Creating blogs
- Developing landing pages
You can even outsource financial managers or bookkeepers. The best tools to find professional freelancers are Upwork, Fiverr, and Rev. Hire someone on a fixed contract or just until your projects are complete.
By outsourcing work from freelancers, you’ll experience the following benefits:
- Lower labor costs
- Improved focus on core business activity
- A greater competitive advantage
- Quicker onboarding processes
- You get work from more experienced people
Whether you need small tasks done or you need assistance with major projects, outsourcing may be the best way to grow your business.
Landing Page Builders
If you’re seeing a decrease in sales, you may need to start creating a landing page to promote your products or services. The purpose of a landing page is to capture information about your clients or customers in exchange for something valuable.
For example, you could run a competition. To enter, users must sign up for your website. Or you could offer a 20% discount when someone buys their first product. The goal is to generate leads and entice customers or clients to go further into the sales funnel.
Popular landing page tools include Leadpages and Unbounce. Use these tools to create professional and aesthetically pleasing landing pages so you can boost sales.
Project Management Tools
For your business to succeed, you must encourage proper communication between departments. Project management tools allow you to assign work to your employees and provide deadlines.
With a proper project management platform, you can add notes under each task, so employees know exactly what to do. What’s more, you can post links and even training videos for your staff to watch to understand a task better.
If you want a free project management tool, you can try Microsoft’s To-Do. With this platform, you can create folders and tasks within that folder. But if you want a platform that’s more advanced, then we suggest signing up for Asana.
Final Thoughts
There are thousands of online tools you can use to push your business online. Ensure you’re utilizing all the fundamentals to increase your website’s ranking on Google. Add keywords to all content you create to boost your ranking. And most importantly, ensure that everything is done professionally using the proper tools and resources.
So are you ready to boost your business online? Use this guide to assist you through the processes. By simply creating a website and social media platforms, you’re one step further to increasing your brand’s visibility online.
