How To Start a Greeting Card Business in 11 Steps

Editorial Team

Start a Greeting Card Business

Greeting cards used to be the norm in the days of postal service. Having said that, greetings in any form can brighten up anyone’s day. Even today greeting cards are essential when you are gifting someone or when you simply want to convey your wishes. If you are creative and want to start such a business, here are some essential steps to follow.

1. Choose The Niche In This Business

There are many ways to start and operate a greeting card business. Whether you want to specialize in hand-drawn cards or offer a variety of customized cards, there are many options available to you. You can open your online store, work with a print-on-demand provider, or partner with a select gift store to sell your cards.

One important factor to consider when starting a greeting card business is what niche you want to belong to. If you want to specialize in hand-drawn cards, you can do so and market the same with certain select gift stores in your area. Alternatively, you could open a greeting card company that has several categories of greeting cards and customization options. You could market them online as well as in the form of printed paper cards.

Whatever your chosen niche, there are plenty of resources available to help you get started. Start by researching the market and learning what is popular. Then, create a portfolio of your cards to show off your creativity and design skills. Finally, promote your business online and in select outlets.

2. Plan Your Business

Once you have identified your niche in this business, you need to thrash out the particulars.

Here are some sub-steps in this category:

Business Plan

  • Have A Clear Vision For Your Business

What are your goals for your business? What do you want it to achieve? How will it make your life better? When you have a clear vision for your business, you can start to develop a plan to achieve your goals.

  • Plan Your Business Growth

What steps do you need to take to grow your business? What markets do you want to target? What resources do you need to succeed? Developing a business growth plan will help you stay on track and ensure your business is successful.

  • Get Financial Backing

Sometimes starting your own business is not an easy task. You may need to take some risks and invest some money upfront. If you can get financial backing from people who believe in your business, it will help you to succeed.

  • Choose a Business Name

You could go with a name that is quirky and unique, like Quirky Greetings or Creative Greetings, or you could go with a more traditional name as Greeting Card Company. It does not matter as long as your business has a name that is catchy and will help your cards stand out.

One of the great things about starting a greeting card business is that it is a very versatile business. You can sell your cards online or in-store, and you can print or digitally print your cards. And of course, you can also sell cards with custom designs. So whether you are looking for a creative and unique way to make some extra money, or want to stick with a more traditional business model, a greeting card business is a great option.

  • Define Your Business Structure

As a small business owner, decide on the best business entity or structure to represent your business. There are many options, so choose the right one for your business and goals.

The most common business entity is a sole proprietary company. This business structure is a completely independent legal entity with its own owners’ group, management, and legal rights. Sole proprietorships are great for small businesses because they offer a high level of autonomy and ownership flexibility.

Another common business structure is the corporation. A corporation is a legal entity with its owners’ group, management, and legal rights. Corporations are great for larger businesses because they offer a lot of business stability and legal protection. Corporations can also offer tax advantages, such as the ability to write off expenses in the year they are incurred.

A final common business entity is the limited liability company. A limited liability company is a hybrid business structure that combines some of the benefits of both the sole proprietorship and the corporation. Limited liability companies offer high levels of ownership flexibility and legal protection, but they are not as stable as a corporation.

So, what business entity or structure is right for your business? It is necessary to consider your goals, business size, and legal structure before making a decision.

3. Hire Legal Or Business Experts

To ensure the best setup for your business it is best to have the advice of management or legal consultants. Before you can even get started, you will need to ensure your business is set up properly. It can be done by enlisting the help of a management or legal consultant.

Management consultants can help you identify the best business structure for your company, and can help you get your business registered with the appropriate federal or state agencies. They can also guide you in hiring the right employees and setting up the best business procedures.

Legal consultants can advise you on all the legal requirements your business will need to operate successfully. It can include advice on employment and tax identification numbers, like business licensing and insurance requirements.

By consulting with management or legal consultants, you can ensure that your business has all the necessary resources to start on the right foot. Doing so will help you to create a solid platform from which to grow your business.

4. Define Your Service And Products

For setting up your business, you need to detail your business plan. It should also identify the right product niche or the service segment your business falls under. Here are some relevant questions that can help you define your product and service category correctly:

  • What type of greeting cards do you want to sell?
  • In which format do you want to sell the cards? Digital, paper-based, or both?
  • Who will design the cards?
  • Who will be your printing or digital selling partner?
  • How much will supplies cost?

The above questions will help you define the roadmap for setting up your business. These details are also necessary to thrash out when you look for funding from financial institutions or private investors.

5. Get Insurance, Permit, And License

One of the first steps you will need to take is to get your business license, permit, and insurance. These aspects vary from region to region, so it is best to appoint local consultants who can guide you through these necessary steps to secure and start your business as a valid legal entity.

Once you have obtained your license and permits, you will need to decide on your business model. You can either sell your cards directly to customers or through a retail store. Whichever route you decide to take, make sure to set up a marketing plan and put in place the necessary infrastructure to support your business.

6. Obtain Funds For Your Business

Business loans can be secured in many ways, the most common of which is by way of a commercial loan from a financial institution. However, there are many other options open to business owners, such as taking out a loan from family and friends or securing a personal loan from a credit union or bank.

The necessary thing to keep in mind when applying for a loan is to make sure that you are applying for the right loan for your business. The wrong loan can have a damaging impact on your business, so it is necessary to get advice from a reliable financial advisor before proceeding.

Another necessary factor to consider when applying for a loan is your business’ credit score. A high credit score means that the financial institution is more likely to give you a loan, while a low credit score means that you may have to pay higher interest rates on the loan.

Once you have applied for a loan, it is necessary to keep track of the progress of the loan application. It will allow you to monitor the terms of the loan, and to make any necessary adjustments to your business’ budget in light of changes in the loan approval process.

If you are looking to start a business, it is necessary to be aware of the costs associated with setting up and running a business. These costs can include fees associated with obtaining licenses and permits, insurance premiums, and costs associated with marketing and advertising your business.

If you are looking to obtain funding for your business, it is necessary to seek advice from a reliable financial advisor. They will be able to help you identify the best options for financing your business and help you to stay on track with the loan approval process. The average cost for setting up such a business is around $30,000.

Break-up Costs Are as Follows

  • Set up For LLC: $500
  • Insurance for Small Businesses: $2000
  • License and Permit Fees: $700
  • Trademark: $700
  • Lawyer Fees: $15000

7. Order Supplies

You can create your unique cards and designs, and sell them to friends, family, and customers online or in person. However, before you can get started, you will need to order supplies. Here are some things you will need to get started:

1. Printing Vendor

You will need to find a printing vendor to print your cards. There are many options available, and the price will vary depending on the type of card and the size of the order.

2. Printing Equipment

You will also need printing equipment, which can cost around $500. It includes a printer, ink cartridges, paper, and other necessary supplies.

3. Storage Space

You will also need storage space to store your cards and inventory. A storage facility can cost between $12000 and $18000 a year.

8. Acquire A Selling Platform For Your Greeting Cards

With so many different selling platforms, it can be hard to know which is right for you. That is why acquire a selling platform tailored to your business. There are many different platforms, so choose the one best suited to your needs.

Some of the most popular selling platforms for greeting cards include eBay, Amazon, and Etsy. Each of these platforms has its unique features and benefits, so choose the one that is right for your business.

eBay is the most popular selling platform for greeting cards, and it is also one of the most versatile. You can sell your cards directly from your website, or partner with different digital platforms to sell your cards online.

Amazon is another popular selling platform for greeting cards. Not only can you sell your cards through your website, but you can also sell them through Amazon’s marketplace. It means that you have more control over your sales, and you can get more exposure for your cards.

Etsy is a great selling platform for those who want to sell their cards locally. You can sell your cards through your website, or you can sell them through local gift stores. It is a great way to get your cards into the hands of customers who want them, and it is also a great way to get your cards exposure.

There are many other selling platforms out there, and it is necessary to choose the one that is right for your business. By acquiring a selling platform that is tailored specifically to your business, you will be able to maximize your profits.

9. Plan A Business Launch

There is no better way to show your customers and friends that you are the real deal than by throwing your business launch party. Not only will you be able to show off your new product and branding, but you will also be able to connect with potential customers and partners. Here are a few tips for planning your perfect launch party:

1. Choose the Right Venue

If you plan a small launch party, you can hold it at your home or office. If you are planning a larger launch party, consider renting a space or using a public venue like a library or park.

2. Invite Your Friends and Family

Not only will they be able to show their support, but they will also be a resource for potential customers.

3. Plan a Menu

You do not want your guests to wind up spending all their time eating and drinking, so make sure to have many food and drinks available.

4. Get Creative

If you plan a large launch party, consider setting up a photo booth, carnival games, or a live band.

5. Make Sure to Plan for Rain or Shine

No matter how great your party is, there is always a chance that something will go wrong. Make sure to have a backup plan if things do not go according to plan.

10. Plan Your Marketing Campaign

While a launch event is a one-off promotion, you need to have ongoing marketing campaigns. It will help you identify the most effective channels for your business, and budget for the necessary marketing expenses.

There are many different marketing channels that you can use to promote your business. Some of the most common include social media, print media, and online advertising.

As well as using these traditional channels, you can also use direct marketing methods, such as mailings and telemarketing. It is necessary to choose the most effective channels for your business, based on the products and services you offer.

You will also need to plan regular marketing campaigns. It will help to keep your customers interested in your business, and to increase sales. You should budget around $2500 to $10,000 per month for marketing activities.

Once you have developed a marketing plan and budgeted for the necessary expenses, you will need to implement it. Stay focused on your goals, and keep your marketing efforts consistent and effective. With a well-planned marketing campaign, you can build a successful greeting card business.

11. Plan Your Inventory And Sales Management

As a greeting card business owner, one of your top concerns is managing inventory and sales. With a system in place, you can keep track of what is in stock, forecast sales, and adjust your marketing efforts accordingly.

One of the best ways to manage inventory is to have a system that takes care of all the details for you. It could include a software application that tracks inventory levels, sells, and tracks shipping and delivery. This software will also give you reports on your sales and marketing efforts.

Another way to manage inventory is to use a spreadsheet. It will allow you to monitor what is in stock, what is been sold, and what is on order. You can also use this spreadsheet to plan your marketing and shipping efforts.

If you do not have the time or inclination to manage your inventory and sales, consider investing in a system that will do it for you. There are many options available, and you can find a solution that will fit your needs and budget.


If you have followed the steps outlined in this article, you are well on your way to starting your own greeting card business. Remember to keep track of your sales and expenses to make sure you are making a profit. The most important thing is to have fun with your business and enjoy sending cards to friends and family.