As a chiropractor, you understand how important it is to get the word out about your services. You provide a needed service to help people feel their best, but you can’t help anyone if they don’t know you exist.
That’s why marketing is so important for chiropractors. It would help if you found ways to reach your target market and let them know you can help them. But with so many marketing options available, it can take time to figure out where to start.
We’ve put together this list of 17 marketing strategies for chiropractors. These strategies will help you reach more people and grow your business.
1. Take Part In Guest Blogging
If you’re looking for ways to build your brand online and expand your audience, guest blogging can be a powerful tool. This practice is so beneficial that many online brands, from startups to well-established corporations, have made it a regular part of their marketing strategy.
As a professional practitioner, you know the value of your brand and its impact on your clients. When guest blogging, you can spread your message and contribute to the greater good by helping others and fostering cooperation within your community.
How can you not love guest blogging? It’s a perfect combination of branding, marketing, and helping others.
How To Do Guest Blogging As A Marketing Strategy For Chiropractors?
Write for influential sites:
You can land guest blogging gigs with high-profile and highly authoritative websites and general-interest blogs, but if you want to maximize the impact of your efforts, focus on writing for sites that serve your target audience. For example, if you’re trying to reach chiropractic students, consider contributing to Quora, Reddit, and Medium, as they attract students with their questions about health and wellness.
Also, think about student blogs such as Get Ready for Pre-Prof, which serves prospective pre-professional students. If you can land a guest post on this site, you’ll be able to directly relate to your target audience and increase the likelihood that your posts go viral.
To find potential targets, use Google’s blog search. Set the filters to show only blogs rather than websites as a whole. Then look for topics that align with your brand and desired audience. When browsing the most popular blogs, consider the following criteria:
Total Follower Count On Social Media
The writer’s influence on their platform (i.e., Quora, Reddit, Medium).
If the site actively publishes new content, feel free to pitch unusual topics. For example, if you’re a chiropractor who wants to promote your training services, you might think that a fitness blog would reject your guest post pitch. But I saw a chiropractor write a great piece on how chiropractic care helps athletes prepare for competitions.
Even though the topic seems unusual initially, feel free to email the site’s editor and show them why your post would be relevant for their readers and boost their search rankings. According to Neil’s research, guest posting is one of the most effective ways to acquire new links and boost your SEO performance.
2. Develop A Unique Value Proposition
If your business is going to stand out from the crowd and succeed in the long term, you need to develop a unique value proposition (UVP). A value proposition states what product or service a company offers and what purpose it serves for the customer.
Many marketing experts believe that it takes more work for small businesses to establish a UVP that’s distinct enough to stand out from the competition. However, you must overcome this challenge, or your business will likely fail in the long term.
Before we proceed, let’s ensure that we’re all on the same page regarding a value proposition. A value proposition is “what the customer believes about your product or service at any given time. It’s the conclusion the customer draws about what benefits your product or service provides, based on their personal experience with your product, marketing messages, and public perception.”
In other words, your potential customers already know what you do and how your company can help them. Your value proposition is what you tell them about yourself that confirms or contradicts their beliefs. It’s your chance to tell your customers something about yourself that they haven’t thought of before.
How Can Chiropractors Develop A Unique Value Proposition?
As a chiropractor, you know that standing out from the crowd is essential for securing future business. Your patients will see this immediately in your marketing materials — or lack thereof. If you don’t have a UVP, you’re like every other chiropractor.
Your value proposition should be central to your branding. It informs everything you do, from your marketing materials to your patient care to your pricing structure.
Your UVP should be “clear, concise, and original. It should represent what your company does, not what your competitor does. It should be a single, short statement that can be used in all marketing materials, from websites to social media posts to advertising to copy.”
Obviously, coming up with a unique value proposition can be challenging. Your competitors are doing the same thing, after all.
But a few strategies can help you stand out from the pack — and keep your marketing strategy fresh and innovative.
Do A Competitor Analysis.
You can only develop a unique value proposition by first learning more about your potential customers. Know what your competitors are doing — and how that’s different from what you would do.
If you understand your competitors’ strengths and weaknesses, you’ll be able to develop a UVP that serves your customers better. You can fill a gap in the market that your competitors are missing.
Pose A Challenge
If you can challenge your competitors, you’ll stand a better chance of coming out on top. You can also challenge your competitors on social media — nothing scares them off more than a little public shaming!
Do Your Homework
Researching your competitors isn’t enough. You need to do your own marketing research to find out what people are searching for — otherwise, you’ll be missing a key piece of the marketing puzzle.
3. Advertising Via Video
On the face of it, video advertising may seem like a relatively new form of marketing, but it’s been around in one form or another for over a century.
Back in the 1880s, performers would use signage and posters to promote their live theatre shows. With a bit of makeup and costumes, they could double up as the characters in the performance. Albumen print photography was becoming more affordable and easier to use, so advertisers could create images of the performances and print them on posters and postcards.
Fast-forward a hundred years ago, and we got to the 1960s when animated advertising emerged. The Flintstones was first aired on television in September 1960, and within a couple of years, we started to see billboard figures moving.
A growing chiropractor’s business might benefit greatly from using video marketing. Videos may be used to educate and enlighten customers about a company’s offerings. Make movies that are both engaging and informative about your company. Use testimonial clips to tell the tale of your satisfied customers to potential new ones.
4. Email Marketing
The list is endless of advantages that email marketing brings to a business. It is cost-effective, time-saving, efficient, and so much more.
It also doesn’t yield negative effects if done correctly. Unlike spam or robot messaging, email marketing is safe for consumers when done the right way.
So, why not capitalize on it?
Below we have listed several uses for email marketing. It’s up to you to decide which utilize features are available in your industry.
Newsletters
Let’s start with the classic. Email marketing can be implemented in various ways, but newsletters are certainly one of the most obvious. A newsletter can be sent weekly, bi-monthly, or even once a month, depending on your goal.
However, there are other uses for email marketing for chiropractic businesses. For example, you could use email promotions to run special offers or other time-limited incentives.
Furthermore, email can be used to share industry news and provide insight into events occurring in the world of chiropractic. Interesting stats and information can also be provided this way.
SEO optimization
SEO (search engine optimization) is another essential aspect of any email marketing campaign unless you want your emails to end up in the spam folder! This means utilizing appropriate keywords and avoiding fluff is essential.
So, what are the other aspects of SEO when it comes to email marketing?
Subject lines are an essential aspect of any email. They are responsible for 80% of the opening rate, so creating an appealing and compelling subject line is important.
The content of the email itself is another crucial factor. It should be well-written, free of errors, and enticing to the reader. Ideally, the body of the email should prompt the consumer to act upon your call to action.
While an email only has a few seconds to make a first impression, the body of the email does have the opportunity to repair any initial damage. This is why providing a link to your website in your email signature is important, so customers can learn more if they so desire.
Catchy links can also be incorporated into the body of the email.
This will entice readers to click and explore additional content related to the email campaign. Catchy links can be included in the body of the email as well.
Subscriptions and reminders
One of the most effective aspects of SEO regarding email marketing is allowing users to subscribe or sign up for your newsletter. This lets customers keep in touch and alert when new content is posted on your website.
Therefore, you should have a convenient sign-up form on your website so visitors can keep up with your content and/or be notified when there is something new.
Another useful feature of subscribe buttons is the ability for consumers to select the types of emails they wish to receive from your website. This allows you to limit the amount of spam your subscribers will receive.
It is also helpful to feature previous newsletters and highlight specific posts or content in your website header to remind visitors that you provide valuable information through your emails. As mentioned previously, this can be combined with a call-to-action to encourage readers to browse past newsletters and discover new content.
5. Build Your Reputation By Managing Reviews
Most people (54%) read online reviews because they want to feel connected to others, and 46% of people will not use a business with an average or below-average rating.
Customer feedback is essential in both the production of new leads and the marketing of businesses. Having some favorable reviews posted online would be beneficial for your practice. You may ask satisfied customers to write a quick evaluation of your services and post it on your website. Your reputation will grow with each uplifting review that others write about you.
6. Create A Sitemap
You may have heard about the significance of a website’s sitemap – whether in a search engine optimization (SEO) context or not. The XML file with that name helps Google and other search engines understand your site’s structure and find all the important content, so it’s no surprise that including a sitemap when you are doing SEO for chiropractors will help you improve the quality of your content and ranking.
In the simplest terms, a sitemap is a list of the pages on your website. Websites with lots of content often benefit from having a sitemap to help users (and search engines) easily find their way around the site.
Sitemaps are helpful for users and search engines for very different reasons. Users like sitemaps because they can use them to skip the maze of links on a complex website and find the content they are looking for quickly. Search engines like sitemaps because it is easier to find and index all of the content on your website when you’re able to organize it into a structured list.
When it comes to SEO, a well-built sitemap can help make your website content search engine-friendly, or SEO-friendly, which in turn will help your website rank better in search results.
How To Create An Optimized Sitemap For Chiropractic Websites
A list of all the pages on your website is an excellent place to start when creating an optimized sitemap. It only gets a little easier than that. But there are a few additional considerations if you want your XML sitemap to help your SEO efforts.
Organize Your Content Into Categories
The types of pages you have on your website and how you organize those pages are fundamental parts of SEO. The structure of your content should reflect the topics users search for on Google. You can find these topics by looking at the keywords that your website currently ranks for. Which are the ones that you want to do better in?
The categories you create for your sitemap should reflect these topical areas. Before you start building your sitemap, it makes sense to organize your website pages into logical categories that make sense for your business.
7. Boost Your Website’s Impressiveness
As a professional website developer who has built hundreds of websites have learned a few strategic moves that will make your chiropractor website stand out from the crowd.
Before setting up an appointment, every patient will look at your chiropractic clinic’s website to learn more about your services, team, history, and commitment to customer care. In addition to this information, your website should also be straightforward to use.
Even if you provide excellent chiropractic services, potential clients will go elsewhere if they need help navigating your website. Make sure your website remains stunning and helpful.
8. Boost Local Awareness
Local search is an essential component of effective online marketing for most local businesses. While the importance of local search is widely acknowledged, many businesses need to implement an effective local SEO strategy. This is often because they need help figuring out where to start.
Make sure to geotarget your local region if you want to attract customers who live in the neighborhood. Ensure that your phone number, physical location, hours of operation, a map with driving instructions, and a distance calculator are all prominently shown in local organic listings. Prospective patients will appreciate having this information to contact you.
You should also update your company’s information in search engines like Localeze, InfoGroup, and Acxiom.
9. Make Use Of Both Paid And Organic Search Advertising
Empirical research has demonstrated that paid and organic search advertising (OSA) can promote the patient acquisition and support the retention of local chiropractors.
It is only possible to expand your chiropractic business by investing in both Pay-Per-Click (PPC) advertising and organic marketing strategies. To reach individuals who are searching for a chiropractor, use competitive keywords in your PPC advertisements.
AdWords advertisements are more likely to succeed if they are linked to landing pages with engaging CTA and useful information. Make content to share your knowledge and advertise your offerings through organic marketing.
10. Demographic Data For Target Audiences
Demographics are characteristics that can be used to identify, describe, and analyze a group of people. Collecting and analyzing demographic data helps companies identify potential customers and tailor their products and services accordingly. Marketing strategies for chiropractors can heavily rely on this data when developing an effective brand presence online and off.
Create a chiropractic marketing campaign tailored for your target group rather than a generic one. You may gather user information from social media platforms and develop marketing campaigns based on factors like geography, income, business affiliation, education level, fitness level, and well-being.
11. Host A Workshop Or Seminar
A marketing strategy that you can use to boost your business is to host workshops or seminars. This can be done in person or online. The purpose of these events is to educate others on a topic. People will be curious about what you’re doing and let others know about it. Events like this are effective at reaching target audiences. This will bring in new clients for your chiropractic practice.
12. Offer Free Initial Consultations
Another way to build community connections is to donate your services. Let people know that you offer free consultations or screenings once in a while. This will make you seem like a generous and caring doctor. And those who receive these free services will most likely tell their friends.
13. Host A Dinner For New Patients
It would help if you did something to wow your new patients in addition to maintaining your current ones. As a chiropractor, you may offer dinner presentations to educate the public on the value of chiropractic therapy and address any concerns your new patients may have. Their first visit will be one they won’t soon forget, thanks to the stories and conversation during supper.
This will let people know you’re available to help them with their wellness needs.
14. Optimize Your Website For Mobile Devices
Have you ever tried to look for a business on a mobile device and found it impossible to navigate the website? This is becoming increasingly common as more people access the Internet from their mobile devices. In fact, Google recently announced that mobile-friendliness would become a ranking factor in future versions of Google Search. This means that websites that are not mobile-friendly will drop in position relative to mobile-friendly competitors.
As a member of the premier virtual marketing agency for chiropractors, I know that making your website mobile-friendly can be easy and inexpensive.
Make sure your chiropractic practice’s website and services are mobile-friendly, as this is how most customers conduct research and make appointments nowadays. Additionally, you may facilitate customer communication by developing a mobile app.
15. Social Media Marketing
Social Media Marketing is a channel of communication. As a doctor of chiropractic, you want to engage with potential patients and connect with those who are already in your community. You want to be accessible, and social media allows you to do that.
You can build trust with people through social media and develop a community that cares about your practice. You can connect with those who are already patients and encourage them to become advocates for your practice. You can attract new patients by sharing stories and creating connections.
But to do so, you need a social media strategy. What will you post? How will you post it? How will you maintain the content, so it’s relevant and engaging over the long term? These are all questions that a social media marketing strategy can answer.
As a doctor of chiropractic, you know how to help people feel their best. You have the training and expertise to help people with their physical injuries and ailments and even address stress and anxiety. But to reach those who could benefit from your care, you need to make yourself visible. Using social media for chiropractors is an effective marketing strategy.
16. Testimonial Videos For Patients
When people are looking for a doctor, care provider, or professional of any kind, they want to know if that person is likable and trustworthy. One of the best ways to show potential patients you are those things is by using patient testimonials and videos.
Publish video testimonies from chiropractic patients on your website if doing so is legal in your area. Social proof refers to showing prospective customers examples of satisfied customers and their experiences with your service.
But there are more effective ways for people to form trust and belief in what a doctor or practice does than simply reading words on a screen.
17. Examine Office Procedures
Nowadays, the office operation procedure has become an important marketing strategy for doctors and medical professionals. People love to see results instantly, and office procedures allow doctors to showcase their expertise in their field and provide patients with results quickly, creating a positive experience.
It’s important to look at the inner workings of your practice as you assess the efficacy of your chiropractic advertising efforts. Does your chiropractic clinic’s personnel successfully close deals with potential patients who phone the clinic thanks to your marketing efforts? Is the staff well-versed in your offerings and able to satisfactorily allay concerns raised by new patients? How many people are being put on hold before their calls are answered?
Make sure calls are handled properly by going through these guidelines with your personnel.
Conclusion
When it relates to chiropractic marketing, there are several things to consider. You need to be able to attract new patients, but you also need to keep the patients you have. You need to be able to show potential patients what makes you different from other chiropractors, and you need to be able to do it cost-effectively.
The 17 marketing strategies for chiropractors outlined above should give you a good starting point for formulating your own marketing plan.
