{"id":24944,"date":"2024-02-23T19:00:46","date_gmt":"2024-02-23T11:00:46","guid":{"rendered":"https:\/\/www.projectpractical.com\/?p=24944"},"modified":"2024-02-23T19:00:51","modified_gmt":"2024-02-23T11:00:51","slug":"effective-recruitment-marketing-strategies-to-attract-top-talent","status":"publish","type":"post","link":"https:\/\/www.projectpractical.com\/effective-recruitment-marketing-strategies-to-attract-top-talent\/","title":{"rendered":"Effective Recruitment Marketing Strategies to Attract Top Talent"},"content":{"rendered":"\n
Is it really that hard to find top talent to work for your company?<\/p>\n\n\n\n
Yes. Yes, it is.<\/p>\n\n\n\n
Good people are hard to find these days. Behind the so-called “talent war” and companies battling for the best people, the gig economy, and the allure of going into business for yourself and becoming an entrepreneur, it’s flat-out hard to find great people to employ. And that’s a big part of the reason why employers must rethink their recruitment marketing strategies.<\/p>\n\n\n\n
In this post, we’ll take a closer look at recruitment marketing and ways employers can help develop a better, more robust recruitment marketing strategy. Read on to learn more.<\/p>\n\n\n\n
Let’s start by discussing just what recruitment marketing is. Specifically, recruitment marketing is the sum of all the strategies that a company uses to attract talent. And while the word “recruitment” may seem like this marketing is done early on in the process, that’s not entirely accurate. Recruitment marketing consists of everything that’s done to attract talent before, during and even after a candidate submits their resume.<\/p>\n\n\n\n
Yes, good recruitment marketing is more than just posting a job and gaining applicants. It’s about looking at and leaning into data to see where you can improve. Good recruitment marketing involves the use of analytics, automation and even artificial intelligence to learn, build and adapt over time. A successful strategy is a lot more than just writing a compelling job description and posting it on an internet job board or your firm’s LinkedIn page.<\/p>\n\n\n\n