Top 20 Visual Merchandiser Interview Questions and Answers in 2023

Visual Merchandiser Interview Questions and Answers

Have you ever gone to a clothes store and saw a designed human-like dummy advertising clothes? Well, that’s the work of these guys. They use their designing skills to promote the image, products, and services of retail businesses.

Below are the top 20 Visual Merchandiser Interview Questions and Answers.

1.   Why Are You Interested In This Role?

When the interviewer asks you this question, they want to know why you want to work for them. Talk about enhancing your skills and putting your knowledge to work.

Sample Answer

“When I saw that you were recruiting, I was motivated to apply for this job since it fits me best. I want to say that I am gifted in designing. To me, it’s a talent. I want to use the talent to better your business. In addition, I would like to get a job after I have completed my university studies and internship program. Lastly, as I was coming through the gate, I was pleased by the art and design you guys have done to make this place beautiful. I want to learn from you too. I want to be part of the team that is doing this great job.”

2.   What Are The Roles Of A Visual Merchandiser?

The interviewer wants to know whether you know your roles as a visual merchandiser and what you are expected to do in this post. Talk about the main duties and responsibilities that a visual merchandiser is tasked to perform.

Sample Answer

“The topmost roles of a visual merchandiser are;

a)    Defining, designing, and implementing a creative visual merchandising strategy in a business

b)    Designing and creating eye-catching visual displays.

c)    Producing window displays, signs, interior displays, floor plans, and special promotions

d)    Change displays to promote new products

e)    Redesign existing displays

I believe that these are the main tasks that I am entitled to perform as a visual merchandiser.”

3.   What Are The Qualities That A Visual Merchandiser Need To Be Successful

The interviewer is asking about the qualities that you think will help you become successful in this role. Talk about the qualities that you have that you think may bring success in your career.

Sample Answer

“As a visual merchandiser, I believe that creativity comes first. I will need to be more creative in designing to design and make unique products. I don’t want to copy what others are doing. In addition, knowing trends, understanding the brand you are promoting, supervising, and managerial aspects are significant here. Being able to teamwork is another quality that can lead me to success. A problem shared is a problem half solved. I will need to work with other people to combine ideas and new suggestions to develop a stunning result. All this can lead to success for any visual merchandiser.”

4.   What Major Challenges Did You Face During Your Last Role? How Did You Manage?

As the interviewer knows, you must have gone through some challenges in your previous role. Talk about the biggest of all that you faced and the solutions you put in place to save the situation.

Sample Answer

“There are several challenges facing this industry. In my previous role, the main challenge was the limited space to display. When the space is limited, you will have limited display spaces which might affect your work. You need to do your display and still have a lot of space on the floor for customers to come in and walk through the shop. I must say that this was the biggest of all. Working on a limited space kicks out a lot of aspects that you would have used to make the display more eye-catching as expected.”

5.   Describe Your Daily Routine as a Visual Merchandiser

The interviewer wants to know which order you should follow while performing your day-to-day activities. Mention the activities from the first one to the last event that you are entitled to perform.

Sample Answer

“I would say that daily activities are not many, but as few, as they are, they are very significant to the business. First of all, I would get to the office and check my day’s to-do list to see what we have for the day. I would then look at my previous day’s sales to see how the marched products did that day. Next, I would look at sales, analytics, and competitors to make new merch for the next eye-catching day that looks on-trend. I would then carry on with the merches and look for the new products that are about to arrive at the business, merch them for display, and get them ready. I would then walk around the shop to confirm what is in place and what is not in place. That would be a perfect day working as a visual merchandiser.”

6.   Describe Briefly About Your Experience

Here, the interviewer wants to know about your previous roles and how long you worked in the roles. Talk about where you worked, the experience you got, and for how long you worked.

Sample Answer

“After completing my university studies, I was employed in a cloth selling retail seller where I could design dummies for displays, work on their new products for display, and advice on the shelf arrangement of the products. I worked there for five years and learned a lot from them. I have gained a lot of experience that would be relevant to the vacancy in your company. I believe that I will get this chance to prove the knowledge, skills, and experience I have gained in my past roles.”

7.   What Kind Of Strategies And Mindset Is Required For This Role?

The interviewer wants to know what attitudes you have towards this role. Talk about where the main focus of a visual merchandiser should be at all times.

Sample Answer

“This role requires an individual that understands best the interest of the product consumers. Therefore, you should always work on attracting them. When someone looks at a display outside your shop, they should be interested in coming inside and looking if not to purchase the advertised product. Always create eye-catching displays for customers to increase sales. Also, one should be focused on advertising and convincing about entry-level products that need to be introduced to the customer. Always focus on attracting more customers.”

8.   What Is The Biggest Challenge That You Foresee In This Role

The interviewer wants to know what challenge you think might affect this industry in the future. Talk about the difficulties that might happen in this field and suggest solutions to the challenges.

Sample Answer

“In future, we should be careful with the way we do our displays otherwise we will experience a lot of loss and theft in our stores. Displays should be made in a way that CCTV cameras are covering them. A lot of thieves are taking advantage of the display patterns. They have realized that there is a design that you can arrange your products and fail to consider the security of the display. As a professional visual merchandiser, you should consider the safety of the displays as well.”

9.   How Do You Stay Motivated In Your Work?

The interviewer wants to know what keeps your daily morale. In this case, talk about the achievements as your daily motivators.

Sample Answer

“As a visual merchandiser, I am motivated by the work that I have done. The knowledge and skills that I use to attract customers. Nothing hits me positively other than seeing people give attention to the displays that I have made. Others would stop walking and divert their ways into the shop. You are increasing the sales of the company. That’s enough motivation for me. That keeps my morale high. The work of my hands bearing fruits to the company.”

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10.   Describe A Time When You Failed In This Role And The Lessons You Learned

The interviewer wants to know when you made a mistake in your career, and the results were poor. Consider talking about an event that failed you, but you were able to learn a lesson from it.

Sample Answer

“At my entry-level in this role, I did not know that safety measures should be highly considered when making displays. As usual, I came to work, and some new cloth designs needed to be put on display. I placed the dummies close to the shop door. As a customer was coming in to purchase some clothes, she saw the new design. She was interested, and she got closer to have a look. As she touched the dummy, it slipped and fell on her. That was a total failure from the department. We apologized to her, and she bought the product luckily. I learned that it is essential to consider safety measures when putting on displays.”

11.   Why Do You Feel You Are Most Suitable For This Role?

The interviewer wants you to tell them why you think you suit this position and not any other candidate. Talk about unique qualities and skills that you have.

Sample Answer

“Since it is clear that this post needs a well-experienced candidate, I have the needed experience for this. Having five year’s experience is an advantage that comes along. I already know what it takes to be one and how issues should be handled in this role. I must say that this is something that I am gifted in. I am good at art and designing. That was my specialization on campus. I will be very happy to use this experience in your company.”

12.  Share With Us Your Greatest Achievement

The interviewer wants to know what biggest goals you have achieved in your career. Talk about your achieved goals, promotions, and any awards that you have received in your career.

Sample Answer

“Since there are many departments and employees in a selling store, there would be an award and recognition for the best performing department and employee of the year. This would be determined and awarded by the topmost management team. I won the title, ‘Staff of The Year’ by maximizing the company’s sales through attracting and designing product displays. This was the greatest achievement in my career. It came along with a certificate award.”

13.   What Are The Visual Design Tools And Give Us Examples.

The interviewer is testing your basic knowledge of the tools that you are supposed to use when designing. Define and give relevant examples of the same.

Sample Answer

“These are the tools that help you come up with the final decision after having sketches and a lot of previews. They help us sketch, gesture, draw, among other activities. They are very important since they make work easier for us. Among the top four are ProofHub, Adobe Photoshop, FileStage, PicsArt, DesignBold, Fotor, among others. These are basic tools that a visual merchandiser is supposed to have for easy designing.”

14.  Tell Us About Types Of Displays Involved In Visual Merchandising

The interviewer wants to know whether you know the different types of activities that are involved in visual merchandising.

Sample Answer

“There are several types of displays involved in this field, among them being, in-store display, interactive displays, installation of windows, shelving, publishing advertising posters, point of sale display, promotional or seasonal displays, price tickets among other types of displays. I would be happy to use the experience I have gained in the mentioned displays to do this job for you. It is a guarantee of quality work.”

15.  Tell Us About Basic Visual Merchandising Principles.

The interviewer asks this to see whether you are aware of the principles that you should follow to perform as expected in this field. Talk about the relevant principles for this post.

Sample Answer

“The basic visual merchandising principles are;

a)    Design your store to your customer’s taste

b)    Customize display layouts

c)    Showcase combination

d)    Organize

e)    Store layout

These are the key principles to follow while conducting visual merchandising.”

16.  Tell us about five steps you will use for visual merchandising planning.

The interviewer is asking what the phases of visual merchandising are. Talk about the steps in their order.

“There must be steps that I should follow when visual merchandising. These steps are;

i)             Floor plan and layout

ii)           Prime selling location

iii)          Product positioning

iv)          Traffic flow

v)            Retail design strategy

These are the main steps that are involved in visual merchandising.”

17.   Tell Us Six Tips You Would Consider For Excellent Window Display.

Your interviewer expects you to tell them the secrets to perfect window display. Talk about what you would consider when setting up one.

Sample Answer

“There are a number of factors to consider while designing your window display. First of all, make sure that you place the key items on the eye level for easy visibility. Secondly, you should understand who your target audience is to know what kind of display you should put up. You should also consider the environment, stay away from clichés and avoid clutters. Those would guide you to a perfect window display.”

18.   Where Do You See Yourself In The Next 5 Years

This is a question that you may be asked by the interviewer to know your goals in your career. Talk about what you are aiming for in the next five years as far as your career is concerned.

Sample Answer

“First of all, in five years, I want to look at the work that I have done in this industry and just smile. My main focus is increasing sales for this company by attracting them by displays. It is with no doubt that displays play a key role in attracting customers. That’s what I am determined to do.”

19.   What Kind Of Working Environment Would Be Best For You?

The interviewer wants you to tell them what environment suits you the best. Tell them and support your answer by giving a reason.

Sample Answer

“I love working in a busy environment. Being in a busy environment makes me observe a lot of things that may help me in my career. Being creative comes from a busy environment where a lot of activities are taking place. This would be my best working environment. It can even make me notice a new design due to detailed observation of a busy environment.”

20.   How Would People Around You Describe You?

The interviewer wants to know how you can relate to other people in the workplace. Talk about the personalities that you think people would best describe you with.

Sample Answer

“I believe that most of the people would refer to me as a creative, team player and a person who really likes having adventures. I believe that most of the people who know me personally would describe me that way.”


This is a role that involves a lot of art. You need to show creativity in your answers, and you will pass the interview. All the best!

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