Top 33 REI Interview Questions and Answers 2024

Editorial Team

REI Interview Questions and Answers

Preparing for an interview at REI can feel like a daunting task, given the company’s stature in the outdoor retail industry. As a brand that prides itself on its passion for the outdoors and its commitment to quality and sustainability, REI looks for candidates who share these values. To stand out in your interview, it’s crucial to anticipate the kinds of questions you might be asked and to formulate thoughtful, genuine responses that reflect your knowledge and enthusiasm for the brand.

This guide compiles a list of the top 33 REI interview questions and their answers to help you get ready for your interview. From questions about your personal outdoor experiences to how you handle customer service scenarios, this collection is designed to give you a comprehensive overview of what to expect. By preparing with these questions, you can approach your interview with confidence, ready to showcase why you would be a great addition to the REI team.

REI Interview Preparation Tips

Focus AreaDetailsTips
Company CultureUnderstand REI’s commitment to sustainability, outdoor lifestyle, and community engagement.Research and reflect on how your own values and experiences align with REI’s mission.
Job-Specific KnowledgeGain a comprehensive understanding of the position you’re applying for.Review the job description thoroughly and prepare examples of relevant experiences.
Customer ServiceREI puts a strong emphasis on exceptional customer service.Prepare examples of how you’ve provided outstanding customer service in past roles.
Outdoor ExpertiseKnowledge about outdoor activities and products is beneficial.If applicable, share your personal experiences with outdoor activities and gear.
Behavioral QuestionsExpect questions about how you handle specific work situations and challenges.Use the STAR method (Situation, Task, Action, Result) to structure your responses.
Problem Solving SkillsDemonstrate your ability to solve problems and think critically.Think of examples where you successfully solved a problem or improved a process.
Teamwork and CollaborationREI values collaborative efforts and teamwork.Prepare instances where you effectively worked in a team to achieve a goal.
Technical SkillsDepending on the role, technical skills may be assessed.See the technical area table below for more details.

1. Can You Tell Us About Your Experience With Outdoor Activities And How It Aligns With REI’s Values?

Tips to Answer:

  • Reflect on specific outdoor activities you have participated in and how these experiences have fostered a deep respect for nature, which aligns with REI’s commitment to stewardship and sustainability.
  • Discuss how your passion for outdoor adventures has enabled you to connect with diverse communities, mirroring REI’s focus on inclusivity and community building in the great outdoors.

Sample Answer: I’ve been an avid hiker and camper for over ten years, immersing myself in nature whenever possible. These experiences have instilled in me a profound respect for the environment and an understanding of the importance of conservation efforts. This aligns with REI’s mission to inspire, educate, and outfit for a lifetime of outdoor adventure and stewardship. I’ve also volunteered with local organizations to clean up hiking trails and promote outdoor ethics, reflecting REI’s commitment to community involvement and sustainability. My experiences have taught me the significance of being part of a community that values the outdoors, and I am excited about the opportunity to contribute to REI’s goals of fostering an inclusive outdoor culture.

2. How Do You Stay Updated on Outdoor Gear Trends and Technologies?

Tips to Answer:

  • Subscribe to leading outdoor and gear magazines or online publications to stay informed about the latest industry trends.
  • Participate in outdoor activities and engage with the community through forums, social media groups, and events to gain firsthand experience and insights.

Sample Answer: I ensure I’m always in tune with the latest outdoor gear trends and technologies by actively subscribing to several industry-leading publications such as ‘Outside’ and ‘Backpacker’. This allows me to get diverse perspectives on what’s new and effective in the market. Additionally, I’m an active member of several online outdoor forums and social media groups where enthusiasts and professionals discuss their experiences with different gear. This community engagement not only keeps me updated but also helps me understand practical applications and customer expectations. I also make it a point to attend trade shows and outdoor events whenever possible, as these are excellent opportunities to see new products in action and talk directly with manufacturers. This multi-faceted approach ensures I can provide customers with the most current and practical advice.

3. Describe a Time When You Provided Exceptional Customer Service in a Retail Environment.

Tips to Answer:

  • Reflect on a specific instance where you went above and beyond for a customer. Think about how you identified their needs, personalized your service, and ensured their satisfaction.
  • Emphasize your communication skills, patience, and ability to solve problems efficiently. Show how you can maintain a positive attitude even in challenging situations.

Sample Answer: In my previous role at a sporting goods store, a customer was distressed because she couldn’t find the right hiking boots for her wide feet. Recognizing her frustration, I took the time to understand her specific needs, including her hiking preferences and any foot issues. I then curated a selection of boots designed for wider feet. I patiently assisted her in trying each pair, discussing the benefits and ensuring each fit comfortably. When we found the perfect pair, she was thrilled. I followed up a week later to ensure the boots were performing well. She appreciated the personalized follow-up, and her positive feedback to my manager highlighted the value of attentive, personalized customer service.

4. How Do You Handle Challenging Situations With Customers or Coworkers?

Tips to Answer:

  • Reflect on past experiences where you successfully navigated a difficult situation by remaining calm, listening actively, and finding a mutually beneficial solution.
  • Emphasize the importance of empathy and understanding in resolving conflicts, showing that you value maintaining positive relationships even in challenging circumstances.

Sample Answer: In my previous job, I encountered a situation where a customer was extremely dissatisfied with a product that didn’t meet their expectations. I listened attentively to their concerns, validating their feelings without interrupting. Recognizing the importance of their satisfaction, I explained the possible solutions, including a product exchange or return. We discussed the options, and they chose an exchange for a more suitable item. This experience taught me the power of active listening and clear communication in resolving conflicts and ensuring a positive outcome for both the customer and the company.

5. What Motivates You To Work In The Outdoor Industry?

Tips to Answer:

  • Highlight your passion for the outdoors and how it connects with the mission and values of the company.
  • Mention specific experiences that have shaped your love for outdoor activities and how you wish to share that enthusiasm with customers.

Sample Answer: My motivation stems from a deep-seated passion for nature and adventure. Growing up, I spent countless hours exploring the outdoors, which instilled in me not just a love for adventure but also a commitment to environmental stewardship. Working in the outdoor industry allows me to merge my personal interests with my professional life, enabling me to inspire others to appreciate and protect our natural surroundings. REI’s commitment to the outdoors and sustainability resonates with my personal values, and I am excited about the opportunity to contribute to a company that prioritizes the environment and community engagement.

6. How Do You Prioritize Tasks and Manage Your Time Effectively in a Fast-Paced Retail Environment?

Tips to Answer:

  • Highlight your ability to quickly assess the urgency and importance of tasks, and how you use this assessment to efficiently manage your workload.
  • Mention any tools or methods you use for time management, such as to-do lists or digital apps, and how they help you stay organized and focused.

Sample Answer: In a fast-paced retail environment, I prioritize tasks based on their urgency and impact on customer satisfaction. For instance, if there are immediate customer needs, such as questions about products or requiring assistance, I address these first as they directly affect the customer’s experience and the store’s reputation. For managing my time effectively, I rely on a combination of traditional methods like making to-do lists at the start of each day, and modern tools like digital calendars to set reminders for tasks with specific deadlines. This approach helps me stay organized, ensures I’m meeting the needs of the business, and provides excellent service to customers.

7. Give an Example of A Time When You Had to Work as Part of A Team to Achieve A Common Goal.

Tips to Answer:

  • Reflect on a specific project or event where collaboration was key. Describe each team member’s role, including your own, and how these roles contributed to achieving the goal.
  • Highlight communication skills, adaptability, and problem-solving abilities. Show how you encouraged team cohesion and overcame any challenges together.

Sample Answer: In my previous role, we were tasked with organizing a large-scale community cleanup. As part of the team, my role was to coordinate logistics, from gathering tools to assigning areas for cleanup. We faced challenges, such as inclement weather and a shortage of volunteers. I proposed a shift in schedule to a more favorable weather forecast and initiated a last-minute social media campaign to attract more volunteers. The team supported these strategies, and together, we adjusted our plans efficiently. The event was a success, with over 200 participants and significantly more waste collected than projected. This experience taught me the value of flexibility, clear communication, and the power of a united team working towards a shared objective.

8. How Do You Ensure Product Knowledge and How Would You Educate Customers About REI Products?

Tips to Answer:

  • Demonstrate your commitment to continuous learning by regularly participating in product training sessions and staying updated with the latest outdoor gear and technologies.
  • Utilize storytelling and personal experiences to make product features relatable and understandable to customers, enhancing their shopping experience.

Sample Answer: I ensure my product knowledge is up-to-date by attending all training sessions offered by REI and actively researching the latest trends and technologies in outdoor gear. I believe the best way to educate customers about REI products is through storytelling. For instance, if a customer is interested in a new hiking backpack, I’d share a personal anecdote about how a similar backpack helped me during a challenging trek. This approach not only makes the information more relatable but also builds trust and rapport with the customer, making it easier for them to make informed decisions.

9. Describe a Situation Where You Had to Resolve a Conflict With a Coworker or Customer.

Tips to Answer:

  • Reflect on a specific example where you used communication and problem-solving skills to resolve a conflict. Focus on the actions you took and the positive outcome.
  • Emphasize your ability to stay calm under pressure, listen actively, and find a mutually beneficial resolution. Highlight your understanding of the importance of maintaining positive relationships in a work environment.

Sample Answer: In my previous role, I encountered a situation where a customer was unhappy with a product that didn’t meet their expectations. They were quite frustrated and demanded an immediate refund. Recognizing the importance of customer satisfaction, I calmly listened to their concerns to fully understand the issue. I empathized with their situation, apologizing for the inconvenience caused. After discussing the matter with my manager, I offered them the option of a full refund or an exchange for a more suitable product, alongside a small discount on their next purchase as a gesture of goodwill. The customer chose the exchange and left the store satisfied. This experience taught me the value of active listening and finding creative solutions to ensure customer satisfaction.

10. How Do You Handle Stress And Pressure At Work?

Tips to Answer:

  • Reflect on specific strategies or practices you use to manage stress, such as prioritization, taking breaks, or seeking support.
  • Highlight your ability to maintain high performance under pressure by providing examples of past experiences where you successfully managed stressful situations.

Sample Answer: In high-pressure situations, I focus on breaking down tasks into manageable steps and prioritizing them based on urgency. This approach helps me stay focused and efficient without becoming overwhelmed. For example, during a particularly busy sale period, I created a task list each morning and allocated specific times for each task, ensuring that I could meet customer needs promptly while also managing my responsibilities. Additionally, I believe in the power of teamwork and communication. By openly discussing challenges with my team, we can distribute tasks more effectively and support each other, creating a less stressful environment for everyone. This strategy has consistently allowed me to maintain a high level of performance even in the most demanding situations.

11. What Do You Know About REI’s Sustainability Initiatives and How Would You Contribute to Them?

Tips to Answer:

  • Research REI’s current sustainability initiatives thoroughly before the interview to show your genuine interest and understanding of their efforts.
  • Share specific examples from your own life or work experience where you have demonstrated a commitment to sustainability, aligning with REI’s practices.

Sample Answer: I’m impressed with REI’s commitment to sustainability, especially their product stewardship and focus on reducing environmental impact. For instance, I admire how REI invests in renewable energy and strives for zero waste in their operations. Personally, I’ve always prioritized sustainability by reducing single-use plastics in my daily life and participating in local conservation efforts. At REI, I would contribute by ensuring products are ethically sourced and promoting environmentally friendly products to customers. I believe educating customers about the benefits of sustainable products can make a significant difference.

12. How Would You Approach Upselling or Cross-Selling Products to Customers?

Tips to Answer:

  • Focus on understanding the customer’s needs and how additional products can enhance their experience.
  • Highlight the benefits and value of the additional products while keeping the customer’s original intent in mind.

Sample Answer: I always start by actively listening to the customer’s needs and preferences, which helps me understand what they’re looking for. For example, if a customer is interested in hiking shoes, I’d ask about the type of hiking they enjoy. This allows me to recommend relevant accessories like high-quality socks to prevent blisters or a hydration pack for longer trails. I explain how these products complement their purchase, enhancing their outdoor experience. My approach is always customer-centric, aiming to genuinely improve their adventure with our products.

13. Can You Provide an Example of When You Had to Adapt to Changes in the Workplace Quickly?

Tips to Answer:

  • Reflect on a specific instance where you quickly adapted to a new tool, process, or environment at work. This shows your flexibility and problem-solving skills.
  • Highlight your positive attitude towards change and how you helped others navigate through it, demonstrating teamwork and leadership.

Sample Answer: In my previous role, our point-of-sale system was upgraded without much notice, right before a busy holiday weekend. I took the initiative to quickly learn the new features overnight. The next day, I shared my knowledge with my team, creating quick reference guides to ease their transition. We managed to handle the weekend rush efficiently, maintaining high customer satisfaction. This experience taught me the value of adaptability and proactive learning in ensuring seamless operations amidst sudden changes.

14. How Do You Stay Organized in a Dynamic Retail Environment?

Tips to Answer:

  • Highlight your ability to use tools such as planners, apps, or task lists to manage your responsibilities efficiently.
  • Discuss the importance of flexibility and how you adjust your priorities based on the retail environment’s changing needs.

Sample Answer: In a dynamic retail setting like REI’s, staying organized is key to success. I rely on digital tools, specifically a task management app, to keep track of my daily duties and upcoming responsibilities. This app allows me to set reminders, prioritize tasks based on urgency, and even share updates with my team, ensuring we’re all aligned. Additionally, I maintain flexibility in my approach. If an urgent customer need arises, I can quickly reassess my priorities to address it without losing track of my other duties. This blend of technology and adaptability has always helped me stay organized and efficient, even on the busiest days.

15. Describe a Time When You Had to Meet Sales Targets and How You Achieved Them.

Tips to Answer:

  • Reflect on a specific instance where you successfully reached or surpassed a sales goal, emphasizing your strategy, teamwork, and any personal initiative you took.
  • Highlight how you used customer service skills, product knowledge, and adaptability to meet your sales targets, showing your ability to overcome challenges.

Sample Answer: In my previous role, I was tasked with meeting a challenging monthly sales target during a slow season. Recognizing the need for a strategic approach, I first analyzed our sales data to identify the most popular products and times for customer visits. I then coordinated with my team to ensure we were all knowledgeable about these key products, enabling us to provide exceptional advice and recommendations to our customers. Additionally, I took the initiative to create engaging in-store displays and promotions that highlighted these products, drawing more attention to them and sparking customer interest. By focusing on personalized customer service and leveraging our product strengths, I successfully met and exceeded the sales target by 10%. This experience taught me the importance of data-driven strategies, teamwork, and proactive customer engagement in achieving sales success.

16. Describe a Time When You Had to Meet Sales Targets and How You Achieved Them.

Tips to Answer:

  • Reflect on a specific situation where you set clear goals and utilized your knowledge of products and customer needs to meet your sales targets.
  • Highlight your ability to stay motivated, use effective communication, and perhaps how teamwork played a part in reaching those targets.

Sample Answer: In my previous role, we were challenged to increase our monthly sales by 20%. Knowing the importance of meeting this target, I first ensured I had a deep understanding of our product range and the problems they solved for our customers. I set personal daily sales goals to break down the larger target into manageable tasks. I engaged customers by asking open-ended questions to understand their needs, making it easier to recommend suitable products. Additionally, I collaborated with my team, sharing insights and strategies that worked well for me, which fostered a supportive environment. By staying focused and leveraging my product knowledge and customer service skills, I was able to exceed my personal targets, contributing significantly to our team surpassing the monthly goal by an additional 5%.

17. How Do You Ensure Safety Protocols Are Followed When Assisting Customers With Outdoor Gear Purchases?

Tips to Answer:

  • Highlight your understanding of the importance of safety in outdoor activities and your ability to communicate this effectively to customers.
  • Share specific examples of how you have ensured safety in past retail or outdoor experiences, focusing on your proactive approach to educating customers about the proper use of gear.

Sample Answer: In my past role at an outdoor gear shop, I prioritized customer safety above all. I start by understanding the customer’s experience level and the nature of their outdoor activity. This helps me recommend not just the right gear, but also provide tailored advice on its safe usage. For instance, when a family was prepping for a camping trip, I ensured they knew how to correctly use a portable stove and the importance of a safety perimeter to prevent wildfires. I also regularly checked that all gear on display met our strict safety standards and that safety manuals were easily accessible. My approach is to make safety information clear, concise, and relevant, ensuring customers leave not just equipped, but also informed.

18. Give an Example of When You Had to Handle Multiple Tasks Simultaneously.

Tips to Answer:

  • Highlight your ability to prioritize tasks based on urgency and importance.
  • Share how you stay organized and maintain focus when handling multiple responsibilities.

Sample Answer: In my previous role as a sales associate, I often had to juggle multiple tasks at once, especially during busy holiday seasons. One day, I was tasked with restocking the floor, assisting customers, and completing a large shipment order simultaneously. To manage these tasks effectively, I prioritized them by urgency and complexity. I first assisted the customers since providing excellent customer service is always my top priority. Then, I moved on to the shipment order, breaking it down into smaller, manageable parts while intermittently restocking items on the floor as needed. I also kept a detailed checklist to help me stay organized and ensure nothing was overlooked. This approach allowed me to handle all tasks efficiently, ensuring customer satisfaction and smooth store operations.

19. How Do You Handle Feedback From Customers or Supervisors?

Tips to Answer:

  • Reflect on past experiences where feedback led to positive changes or growth. Use specific examples to demonstrate your ability to listen, adapt, and grow from the feedback received.
  • Emphasize your open-mindedness and commitment to continuous improvement. Highlight your willingness to engage in constructive dialogue to resolve any issues and improve performance.

Sample Answer: In my previous role, I always welcomed feedback as a chance to grow. When a supervisor pointed out that my interaction with customers could be more engaging, I took it to heart. I asked for examples and advice on how to improve. Implementing this advice, I made a conscious effort to be more approachable and ask open-ended questions to better understand customer needs. This change not only improved my customer service skills but also led to increased sales and positive reviews. I believe in using feedback as a tool for personal and professional development, showing my commitment to excellence and team success.

20. Describe Your Experience With Inventory Management Systems.

Tips to Answer:

  • Reflect on specific instances where you successfully utilized inventory management systems, emphasizing how you improved efficiency or accuracy.
  • Highlight any unique challenges you faced and how you overcame them, demonstrating problem-solving skills and adaptability.

Sample Answer: I have extensive experience with inventory management systems, having used them in previous roles to track stock levels, orders, and deliveries efficiently. In one instance, I identified a recurring error in inventory counts that led to stock discrepancies. By analyzing the data and collaborating with my team, I pinpointed the issue to a scanning error during receiving. I proposed a simple yet effective re-training session for staff on the correct scanning procedures, which significantly reduced errors and improved our inventory accuracy. This experience taught me the importance of not only relying on technology but also ensuring that everyone knows how to use it effectively to maintain accurate inventory records.

21. How Would You Contribute To Creating A Positive Work Culture At REI?

Tips to Answer:

  • Share specific examples from your past that highlight your ability to foster teamwork, inclusiveness, and a positive environment.
  • Mention how you align with REI’s core values and how you intend to embody these values daily to influence the culture positively.

Sample Answer: I believe in leading by example to create a positive work culture. At my last job, I always made it a point to greet my colleagues with a smile and offer my help whenever needed, which fostered a supportive atmosphere. I actively participated in team-building activities and encouraged open communication to ensure everyone felt heard and valued. At REI, I plan to continue this approach by respecting diversity, promoting inclusivity, and being an advocate for sustainability and environmental stewardship. I am eager to contribute to a culture where everyone feels connected to REI’s mission and empowered to deliver exceptional customer service.

22. Can You Share An Example of When You Went Above And Beyond For A Customer?

Tips to Answer:

  • Reflect on a specific incident where you exceeded customer expectations to solve a problem or enhance their experience.
  • Highlight your problem-solving skills and your dedication to customer satisfaction.

Sample Answer: In my previous role at a local outdoor gear store, a customer was distressed because they had purchased hiking boots that ended up causing them discomfort on their first hike. Recognizing the urgency of the situation, especially since they were leaving for a week-long hiking trip the next day, I stayed after my shift to assess the situation. I personally helped them select a more suitable pair of boots and arranged for a quick exchange. To ensure their satisfaction and comfort, I also provided additional insoles and shared some personal tips on breaking in new boots quickly. The customer was immensely grateful, and their successful trip led them to become a regular customer. This experience reinforced my belief in going the extra mile for customer satisfaction.

23. How Do You Keep Yourself Motivated During Slow Periods at Work?

Tips to Answer:

  • Reflect on past successes and how they contributed to your growth or the company’s success. Use these reflections as a motivational tool.
  • Set personal goals or take on small projects that contribute to team or company objectives, keeping your skills sharp and your engagement high.

Sample Answer: During slower periods, I focus on personal and professional development. I look back at challenging times I’ve overcome and the positive impacts they had, which reminds me of my capabilities and keeps me motivated. Additionally, I set short-term goals for myself, whether it’s improving a particular skill, learning something new related to our products, or finding ways to enhance customer experience. This not only keeps me engaged but also prepares me to contribute more effectively when things pick up again.

24. What Skills Do You Possess That Make You A Good Fit For A Retail Position At REI?

Tips to Answer:

  • Tailor your answer to demonstrate how your unique skills and experiences align with REI’s core values and the specific demands of a retail position.
  • Provide concrete examples from past experiences where your skills positively impacted your team or customers.

Sample Answer: I believe my strong communication skills, passion for outdoor activities, and customer service experience make me an ideal candidate for a retail position at REI. Having worked in retail for over 3 years, I’ve developed an ability to quickly connect with customers, understanding their needs and guiding them towards the best solutions. My enthusiasm for outdoor adventures allows me to share personal insights and recommendations, enhancing the customer experience. Additionally, my organizational skills enable me to efficiently manage tasks and inventory, ensuring the store operates smoothly. I’ve consistently received positive feedback for my proactive approach in creating a welcoming and informative shopping environment.

25. Describe Your Experience With Cash Handling and Point-of-Sale Systems.

Tips to Answer:

  • Highlight your attention to detail and accuracy when handling cash and transactions.
  • Mention any specific software or POS systems you are familiar with and how quickly you adapt to new technologies.

Sample Answer: In my previous roles, I’ve had extensive experience with cash handling and using various point-of-sale (POS) systems, including Square and Shopify. I pride myself on my accuracy and attention to detail, ensuring that every transaction is correct to provide trust and reliability for the customers and the company. I’m also quick to learn new systems and technologies, which helped me adapt swiftly when my previous employer transitioned to a new POS system. My focus has always been on creating a smooth and efficient checkout process to enhance the customer experience.

26. How Would You Handle a Situation Where a Customer Is Dissatisfied With Their Purchase?

Tips to Answer:

  • Emphasize the importance of listening actively to understand the customer’s concerns fully.
  • Highlight the significance of remaining calm and empathetic, offering solutions that align with the company’s policies while striving to exceed the customer’s expectations.

Sample Answer: In situations where a customer is dissatisfied with their purchase, I start by actively listening to their concerns, ensuring they feel heard and understood. I remain calm and empathetic, acknowledging their feelings. Then, I review their options, such as a replacement, repair, or refund, depending on our policies and the specific issue. My aim is always to find a resolution that not only adheres to company guidelines but also leaves the customer feeling valued and satisfied. This approach not only resolves the immediate issue but also builds long-term customer loyalty.

27. Give an Example of When You Had to Troubleshoot Technical Issues With Outdoor Equipment.

Tips to Answer:

  • Focus on demonstrating your problem-solving skills and technical knowledge.
  • Highlight your ability to remain calm under pressure and your dedication to ensuring customer satisfaction.

Sample Answer: During my time at a previous outdoor gear shop, a customer returned a high-end mountain bike complaining about persistent gear issues that weren’t resolved after the initial servicing. Recognizing the urgency, especially since the customer was preparing for a race, I initiated a detailed diagnostic process. I discovered a misalignment in the derailleur hanger that was overlooked. By applying my technical knowledge and maintaining clear communication with the customer about the process, I was able to fix the issue swiftly. The customer was extremely grateful and even mentioned how the bike performed better than ever. This experience underscored the importance of thoroughness and customer communication in resolving technical issues.

28. How Do You Stay Informed About Outdoor Events and Activities in The Local Community?

Tips to Answer:

  • Highlight the importance of being proactive in seeking information through local outdoor clubs, social media groups, and REI’s community boards.
  • Mention the value of networking with like-minded individuals in the outdoor community to stay abreast of events and activities.

Sample Answer: I actively follow local outdoor clubs and social media groups dedicated to outdoor activities. This helps me keep a pulse on upcoming events and community activities. Additionally, I regularly check REI’s community boards and attend events hosted by REI. Networking with fellow outdoor enthusiasts also keeps me informed and engaged with the local outdoor scene. This proactive approach ensures I can share relevant and exciting activities with customers and colleagues, enhancing our collective experience and fostering a vibrant outdoor community.

29. Describe Your Experience With Conducting Product Demonstrations Or Workshops.

Tips to Answer:

  • Reflect on specific examples where you led or participated in product demonstrations or workshops, highlighting your ability to engage with participants and convey information effectively.
  • Emphasize your knowledge of the product(s) demonstrated, your preparation process, and your ability to adapt your presentation style based on the audience’s needs and feedback.

Sample Answer: I’ve had the pleasure of leading several product demonstrations and workshops, mainly focusing on camping gear and sustainability practices. In one instance, I organized a workshop on eco-friendly camping solutions, showcasing products that minimize environmental impact. I prepared extensively, ensuring I was well-versed in each product’s features and benefits, and I tailored my presentation to engage both seasoned campers and beginners. I actively sought feedback from participants, using their questions to guide the demonstration and ensure clarity. This experience honed my ability to convey complex information in an accessible way, making technical details understandable and engaging for all attendees.

30. How Do You Ensure Compliance With Company Policies And Procedures in Your Daily Tasks?

Tips to Answer:

  • Reflect on specific instances where you adhered to company policies, emphasizing your attention to detail and proactive measures to stay informed about updates.
  • Discuss how you use communication and teamwork to ensure that everyone is on the same page regarding policies and procedures.

Sample Answer: In my daily tasks, I always start by reviewing any updates to our company’s policies and procedures. This habit ensures I’m always aligned with the latest standards. I make it a point to attend all training sessions and actively participate in discussions about policy changes. When I’m unsure about a policy or how to apply it in a specific situation, I consult with my supervisor or a more experienced colleague. I believe in open communication and often share insights with my team to ensure we all understand and follow the company’s guidelines. This approach has helped me maintain a high standard of compliance in my work.

31. Can You Provide an Example of When You Had to Train or Mentor a New Team Member?

Tips to Answer:

  • Focus on demonstrating leadership skills and the ability to convey complex information in an accessible way.
  • Highlight the importance of patience, empathy, and active listening in mentoring or training someone new.

Sample Answer: In my last position, I was responsible for training a new hire who was completely new to the retail industry. Recognizing their initial overwhelm, I started by breaking down tasks into manageable steps and used real-life scenarios to illustrate points. I encouraged questions, no matter how basic, to ensure they felt supported. I made it a point to share not just the ‘how’ but also the ‘why’ behind each task, which helped in building their understanding of the importance of each aspect of the job. By maintaining a patient and supportive approach, I saw their confidence and competence grow significantly over the training period.

32. What Steps Would You Take To Enhance The Customer Experience At REI?

Tips to Answer:

  • Focus on personalizing the customer experience by mentioning how you would gather insights on individual customer needs and preferences.
  • Highlight the importance of ongoing training and product knowledge to provide accurate, helpful information and recommendations to customers.

Sample Answer: To enhance the customer experience at REI, I would start by actively listening to customers to understand their specific needs and preferences. This approach allows me to tailor recommendations and advice, ensuring that each customer feels valued and understood. I believe in the power of personal connections, so building rapport and trust with customers would be a priority. Additionally, I would commit to continuous learning about the latest outdoor gear and technologies. This knowledge ensures I can confidently discuss products and their benefits, helping customers make informed decisions. Engaging customers through hands-on demonstrations and sharing personal experiences with the gear can also enrich the shopping experience, making it more interactive and informative.

33. Why Do You Want To Work Specifically For REI, And What Sets It Apart From Other Retailers In The Outdoor Industry?

Tips to Answer:

  • Research REI’s mission and values, focusing on how they align with your personal beliefs and experiences in outdoor activities.
  • Highlight your passion for the outdoors and how working for a company like REI would enable you to share that passion with others.

Sample Answer: I’m drawn to REI because of its commitment to sustainability and the outdoors. This aligns perfectly with my personal values and my respect for nature. I’ve always admired how REI not only provides high-quality gear but also fosters a community of outdoor enthusiasts through workshops and events. Their dedication to environmental stewardship and promoting outdoor activities sets them apart from other retailers. I see myself contributing positively to this environment, sharing my knowledge and passion for the outdoors with customers, and being part of a team that values sustainability and community engagement.


In wrapping up our exploration of the Top 33 REI interview questions and answers, it’s clear that preparation is key to success. Understanding the company’s values, being able to articulate your experiences and skills in a way that aligns with REI’s mission, and showing a genuine passion for the outdoors are crucial elements to stand out as a candidate. Remember, interviews are a two-way street; they offer you the opportunity to find out if REI is the right fit for your career aspirations. Practice your responses, stay authentic, and most importantly, let your enthusiasm for outdoor adventure shine through. Good luck!