Top 20 Media Planner Interview Questions & Answers in 2021

Media Planner Interview Questions & Answers

To start with, who is a media planner? This is an individual who works at advertising agencies and creates ad campaigns for various clients.

Below are the top 20 Media planner Interview Questions and Answers.

1.   Why Are You Interested In This Role?

When the interviewer asks you this question, they want to know why you want to work for them. Talk about enhancing your skills and putting your knowledge to work and earning a living as well.

Sample Answer

“After I learned that there was a media planner opening in your company, I was motivated to apply for this job since it fits me best because it is my profession. I have majored in advertising and this is what I have been doing in the most time of my career. I want to use the skills and knowledge that I have to better your business in terms of advertisement. In addition, I have always dreamt of getting a job like this after I have completed my university studies and internship program. Lastly, I would also like to grow more in my career by learning from you as well. I believe that I have a long way to go and so I should grow my skills and knowledge through learning from your company.”

Why Should We Hire You? 5 Best Answers

2.   What Are The Roles Of A Media planner?

The interviewer wants to know whether you know your roles as a media planner and what you are expected to do in this post. Talk about the main duties and responsibilities that a media planner is tasked to perform.

Sample Answer

“The topmost roles and responsibilities of a media planner are;

  1. Collaborating with clients and the account team to understand the client’s business objectives and advertising strategy
  2. Decide on the best platforms to make advertisements for their client’s business.
  3. Identify target audience and analyze their characteristics and media habits
  4. Build and develop good contacts with media owners so that they can make work easier when it comes to advertising their client’s businesses
  5. Present proposals, including cost schedules to clients on time.

I believe that these are the main tasks that I am entitled to perform as a media planner.”

3.   What Are The Qualities That A Media planner Need To Be Successful

The interviewer is asking about the qualities that you think will help you become successful in this role. Talk about the qualities of a good media planner.

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Sample Answer

“As a media planner, I believe that creativity comes first. I will need to be more creative in creating adverts according to the target audience’s interest. I would not want to create an advert that closely resembles other people’s adverts. I need to be super creative. In addition, knowing trends, understanding the brand you are advertising is very important here. Being able to teamwork is another quality that can lead me to success. A problem shared is a problem half solved. There are several departments that a media planner should closely work with to make advertisement a success.”

4.   What Major Challenges Did You Face During Your Last Role? How Did You Manage?

Since you must have gone through some challenges in your previous role, the interviewer wants you to talk about the biggest of all that you faced and how you managed to save the situation.

Sample Answer

“Several challenges are facing this industry. In my previous role, the main challenge was staying up to date with the marketing trends. This is a challenge that many media planners are facing day by day. If you look at today’s market, a lot of things are changing rapidly in the media sector due to advances in technology and the media planners need to stay alert for such upgrades. In other words, a media planner should always be informed on changes in the advertising industry. The only way to manage this was doing regular research and spending most of the time researching about advertisement and market trends.”

5.   Describe Your Daily Routine As A Media planner

The interviewer wants to know which order you should follow while performing your day-to-day activities. Mention the activities from the first one to the last activity that you would perform that day.

Sample Answer

“After arriving at my office, I would check my daily task calendar to see what we have for that day. I would then check and respond to mails and messages that may have been received over the off working hours. I would then start reading the industry news to see what is happening and stay updated. Then, I would start responding to mentions and monitor the trending hashtags. I would then start engaging with influencers and media platform managers for client’s advertisements. I would then review any scheduled content or publish live posts. I would then start creating new campaigns for the next day and call it a day.”

6.   Describe Briefly About Your Experience

Here, the interviewer wants to know about your previous roles and how long you worked in the roles. Talk about where you worked, the experience you got, and for how long you worked.

Sample Answer

“After completing my university studies in marketing, I was employed in an advertising agency that I acted as a media planner for three years. There, I gained a lot of experience from the various media planners I interacted with. After working there for three years, I was transferred to another advertising agent where I met and interacted with other people and I was able to gain from them as well. I worked for this agency for three years and my contract ended. That gives me a score of six years of experience in this field.”

7.   What Kind Of Strategies And Mindset Is Required For This Role?

The interviewer wants to know what attitudes you have towards this role. Talk about where the main focus of a media planner should be at all times.

Sample Answer

“This role requires an individual that understands best the interest of the product consumers. Therefore, you should always work on attracting them. When someone you create a very interesting advertisement, it will get many visits and people will get to know about the client’s business you are advertising. That is the goal. Reaching as many people and getting many visits to increase sales through advertising. My all-time focus should be creating a creative advert for my clients.”

8.   What Is The Biggest Challenge That You Foresee In This Role

The interviewer wants to know what challenge you think might affect this industry in the future. Talk about the main difficulty that might happen in this field.

Sample Answer

“In the future, media planners should always focus on getting as much information from their clients about the products they are advertising. Lack of proper information about the business might lead to poor performance in the advertising. This can lead to overeating or underrating a product which may bring conflicts between the client and the customers that may have been attracted by the advertisement when they don’t get what was advertised. Medial planners should seek as much information as possible in future to avoid that.”

9.   How Do You Stay Motivated In Your Work?

The interviewer wants to know what keeps your daily morale and psyche. In this case, talk about the achievements as your daily motivators.

Sample Answer

“As a media planner, I am motivated by the work that I do on daily basis. The knowledge and skills that I use to attract customers through advertising. I always feel good when the clients are calling me and giving positive feedback about increased sales in their businesses. This is always my main motivation. It makes me continue building new strategies on advertising and marketing my client’s businesses.”

10.   Describe A Time When You Failed In This Role And The Lessons You Learned

The interviewer wants to know about a time when you made a mistake in your career, and the results were unexpected. Consider talking about an event that failed you, but you were able to learn a lesson from it.

Sample Answer

“At my entry-level in this role, I did not know much about the target audience importance. I could not do more research on the target audience and that is what makes an advertisement relevant to the people you are targeting. At that time, I did not get positive feedbacks since clients could not get many visits. After learning that I needed to research the target audience, my clients started increasing sales. I learned that before you advertise and choose an advertising platform it is very good to do target audience research.”

11.   Why Do You Feel You Are Most Suitable For This Role?

The interviewer wants you to tell them why you think you suit this position and not any other candidate. Talk about unique qualities and skills that you have.

Sample Answer

“Since it is clear that this post needs a well-experienced candidate, I have the needed experience for this post. Having six year’s experience is an advantage that comes along. I already know what it takes to be a media planner and how issues should be handled when they arise in this role. I must say that this is something that I have practiced for so many years and as a result, you expect nice performance and results. It is with great hopes that you will consider my experience as an added advantage to me.”

12.   Share With Us Your Greatest Achievement

The interviewer wants to know what biggest goals you have achieved in your career. Talk about your achieved goals, promotions, and any awards that you have received in your career.

Sample Answer

“In my previous role, the smart work and strategies that I was putting in place could be seen bearing fruits. At one time, we were awarded as the best advertising agency in the country. This was most work done by me. The agency also awarded me as their employee of the year due to the good work that I was doing for them. It got so many clients and we were able to maximize the agency’s sales as well. This was the most significant goal that I have ever achieved.”

13.   What Are The Essential Media Planning Tools?

The interviewer is testing your basic knowledge of the tools that you are supposed to use as a media planner. Define and give relevant examples of the same.

Sample Answer

“There are several tools that are essential for better performance in this field. The few among the many are;

  1. Hubspot Media Planning Template
  2. Bonic Media Planning Template
  3. Kantar SRDS Media Planning Template
  4. Media Plan HQ
  5. BluHorn”

14.   Tell Us About Five Main Types Of Media Advertisement That You Know Of

The interviewer wants to know whether you know the different types of advertisements that are in this field. Clearly mentions and explain

Sample Answer

“There are several types of media advertisement that one can use to advertise their businesses. These are

  1. Television advertising which involves advertising through television and reaching many audiences in one exposure
  2. Radio advertising  which involves advertising through radio stations that reach many listeners locally.
  3. Print publication advertising which involves printing adverts on newspapers, magazines, books which can be read
  4. Internet advertising which is nowadays very common where media planners can make adverts through the internet
  5. Out-of-home advertising which involves placing advertisements outside in billboards, banners which mostly attract passing-by commuters.”

15.   Give Us The Considerations That You Would Take When Media Planning.

The interviewer wants to know what factors you would consider when media planning. Talk about the main ones.

Sample Answer

“The main factors I would consider when media planning would be;

  1. The target audience
  2. What is the market budget
  3. Conversion goals
  4. Frequency of the message
  5. Reach of the message

Those would be the main factors I would consider.”

16.   Take Us Through The Media Planning Process

The interviewer is asking you to tell them the stages of media planning.

Sample Answer

“This would be the media planning procedure.

  1. Determine media goals and objectives
  2. Determine target audience
  3. Consider frequency and reach
  4. Analyze and optimize campaign performance”

These are the main steps that are involved in media planning.”

17.   Give Us The Tips You Would Use When Building A Media Planning Strategy

Your interviewer wants you to share with them the tips that you would use when creating a media planning strategy.

Sample Answer

“When creating a media planning strategy, I would ensure that I have a plan that would reach as many audiences as possible. Secondly, I would establish very clear goals and objectives that will guide the process. I would also ensure that there is engagement with customers at all times. Lastly, I would make sure that my team is using the right market attribution models that can effectively track both offline and online media. Those would form a clear and good media planning strategy.”

18.   Where Do You See Yourself In The Next 5 Years

This is a question that you may be asked by the interviewer to know your goals in your career. Talk about what you are aiming for in the next five years as far as your career is concerned.

Sample Answer

“First of all, in five years, I want to look at the work that I have done in this industry and feel that I have brought a change. My main focus is increasing sales for our clients by offering the best in the media planning field. Advertisements increase sales hugely and so we should invest in them. In five years I believe that I would have reached as many clients as I can.”

19.   What Kind Of Working Environment Would Be Best For You?

The interviewer wants you to tell them what environment suits you the best. Tell them and support your answer by giving a reason.

Sample Answer

“I always prefer working in a busy environment. Being in a busy environment makes me observe a lot of things that may help me in my career. A busy environment will make me concentrate more on what I am doing and help others do the same as well.”

20.    How Would People Around You Describe You?

The interviewer wants to know how you can relate to other people in the workplace. Talk about the personalities that you think people would best describe you with.

Sample Answer

“I believe that most of the people would refer to me as a creative, team player and a person who likes getting knowledge from the internet. I believe that most of the people who know me personally would describe me in that manner.”


This is a role that involves a lot of knowledge gathering and may educate you so much. You need to show creativity in your answers, and you will pass the interview. All the best!

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