Congratulations on the interview invitation for marketing coordinator! Usually, in an interview for a Marketing Coordinator position, you will be asked questions about marketing related. Therefore, we are here to help you anticipate the questions and prepare you for the interview. Let’s start.
1. How Do You Describe Your Marketing Strategy?
I would describe my marketing strategies as soft selling, friendly and informative. I always put myself in the customer’s shoes when doing marketing. I believe that nobody likes a hard-selling person and being pushy. I want to do laid-back creative advertising and have all the product information needed to sell the product. I have been using this strategy for the past five years, which has given a good result in my marketing campaign.
2. What Are Your Qualities?
My qualities are creative thinking, strategic thinking, and good communication skill. These three qualities are essential to help with my problem solving, creating good campaigns, and eliminating any miscommunications in the organization. I do believe that every marketing coordinator needs to have these qualities to perform better daily.
3. Do You Have Experience Using Marketing Software Or Tools?
For the past two years, I have been using Salesforce daily, and I can rate my proficiency as an expert. I have been using Salesforce for my campaigns because it makes my campaign planning and execution faster. Using tools, I can get data on the customer reactions and interactions with the current campaign and what I can improve in the next one. I am also open to learning new software and tools if needed; worry not, I am a fast learner.
4. Do You Have Experience In Managing Social Media?
I have two years of experience managing social media and its content. The rising social media advertisement content can be seen when the pandemic started since most customers prefer to shop online. Therefore, my current employer has taken the opportunity to use social media advertising to the max. They trusted me to create creative advertising content for them to get more audiences from the target age. It had proven to help our business and increase our revenue to 50%, although we were in the middle of a pandemic then.
5. Are You Familiar With Marketing Analytics?
I am familiar with marketing analytics because I use it to analyze how well my marketing campaign is. I have experience working with large numbers and translating them into graphs and charts that are easy to understand. The data and trends are helpful for me to improve and plan my next campaign. The compiled data can also be presented to the stakeholders to make further decisions. I can do both data analysis and data presentation perfectly. I even have advanced certification from a few analytics software.
6. What Steps Do You Take To Conduct Market Analysis?
In general, they are six main steps to conduct a market analysis which are:
- The first step is purpose. In this step, I will explain why I need to do the market analysis. The reason may vary from a problem to a new competitor or understanding of a new market.
- Research. This is the step where I will develop my research plan. This will include methods of study such as surveys and interviews. In this step will also have my target market and projected growth.
- Next is identifying the target customer. This is where I narrow down to whom I should sell this product depending on age, gender, demographic, and location.
- Next, understand competitors. To become successful, I need to know our competitors, their strengths, weaknesses, and what they offer in the market.
- Data analyzing is the next step where I explore the data I have gathered.
- Lastly, work on it. Once I have the analysis result, I can present that to the stakeholders and get their approval to continue with the project.
7. Can You Tell Me One Of Your Challenging Projects?
A year ago, I managed a campaign where I needed to get the production team to prepare full-size products. Unfortunately, production had run late because we did not have the main ingredient to produce and the worst part was the main ingredient was purchased overseas. Without much time left, I tried to have a few alternatives: sourcing for a local maker or getting the raw material shipped by air, which was very costly. After weighing the risks, as a team, we decided to fly the raw material in, and it just gave us enough time to produce the products with no space for problems. We succeeded in the end, and that was the most chaotic project I ever had.
8. How Will You React If You Disagree With Your Co-Worker Over Work?
Of course, there were a few occasions that I did not have the same view as my co-workers. What I did was I listened to my co-worker’s idea. Then, I talked through my ideas and opinions. I would leave the decision to the team after they heard our ideas, and I am still okay if my thoughts were not chosen because that is also a way for me to learn new things and to see things differently.
9. How Good You Are Working Under Pressure?
I am good at working under pressure as I am always on a tight deadline. I have my priority list and work from there. I also operate by having clear communication with everyone on what to do so that the team can run smoothly. If there are tasks that I can delegate, I will delegate and get my colleagues to help me out so that I can focus on the urgent ones.
10. Do You Have A Failed Campaign? What Did You Learn From That?
It just happened to me recently when a campaign failed. Since I was used to doing a similar campaign for another client, I was too overconfident that the project could be completed in 2 weeks. Unfortunately, a few problems arose that made me complete the project in 1 month, which disappointed the management. My take from that project is that, although I am used to it, I should not be overconfident and always anticipate what will happen.
11. May I Know How Good Your Research Skill Is?
I am excellent at doing research. I can search for answers using various methods to gather the needed information. This information can be used for market research or any problem. I also won’t stop before I get an answer or a concrete conclusion about what I am looking for.
12. How Do You Analyze Customer Behavior?
Marketing campaigns can influence customer behavior, and that is why I need to evaluate this behavior. First, I will look at my market research result to see who will buy the products. Then, I will look into many factors, for example, who decides to buy the product, who influences the decision, how they purchase it, and where the customer buys it. Once I get all the data, I will be able to create a campaign that is suitable for our targeted group.
13. How Do You Present Your Market Research To Marketing And Non-Marketing Stake Holders?
I always believe that when presenting, we should use layman’s terms so that the audience will understand what we are delivering. My presentation style is I only include graphs and a little wording on the slides. I want the audience to listen to my explanation rather than read my presentation deck. I will make sure that my explanation is clear and walk them through the deck slowly, and if they need to ask any questions, they can stop me at any time, and I will be glad to answer those questions.
14. What Criteria That You Use To Measure Campaign Effectiveness?
There are a lot of ways to measure campaign effectiveness. Technically, the first thing I will look at is the Return on Investment (ROI). This is an important KPI to evaluate the efficacy because it also measures the lead that the campaign generates. The following criteria that I will use are conversion rates. The calculation is the same as measuring the website’s visitor or conversion rate, but we do this for every campaign. Of course, conversion rate alone is not enough, and I need to add other behavior information to get the best practical result. Furthermore, we already have tools that can help us calculate the effectiveness of the campaign, such as Google Analytics or Scoop.
15. Can You Describe Important Keys For A Good Marketing Strategy?
I always use 7Ps in marketing as my reference. The essential keys are:
- Product – the product will always be the central element of the marketing plan.
- Price – this will be the price that the customers are willing to pay
- Promotion – promotion can come in various ways, for example, digital advertising, direct marketing, or in-store promotion.
- Place – this is where the product will be displayed and how it is displayed can attract customers to find more information about the product and eventually purchase it.
- People – these are people who represent the brand and the product. It includes customer service and sales person.
- Process – this is how the product will be delivered to the customer, either through a delivery partner from an online purchase or walk-in in-store purchase.
- Physical Evidence – everybody needs assurance that the brand and the company exist before making any purchase. It can be in the form of a website, physical store, or online store.
16. How Do You Collect Customer Feedback?
The methods that I use to gather customer feedback through emails, surveys, Instagram stories, and interviews. From my observation, among all those methods, the customers prefer to give their feedback through social media because it is easy and fast. Another way I use to get feedback is to offer a reward in exchange for feedback. For example, a 10% discount code or voucher will be given to a customer who provides feedback.
17. What Type Of Customer That You Plan To Attract Through Social Media?
Nowadays, everyone is on social media. But, my job is to understand which social media to use to reach a specific group. For example, if the products are focused on the age cohort of 45 to 60, I will use Facebook as my primary social media to start the campaign because Facebook is where this group of people is. But if the campaign is targeted at the millennials, then my primary social media will be TikTok and Instagram. Therefore, it depends on the type of products and age group we are looking at for each campaign.
18. How Do You Think Our New Customer Know Our Brand?
Although your brand does not need any introductions, I realized that in these recent months, you are starting to do more campaigns digitally, which I believe is the best move. I can also see that you began engaging with social media influencers to help promote the products. Engaging with social media influencers can help to boost sales, especially among young consumers.
19. Can You Name One Of Our Competitors And What Makes Us Different From Them?
One of your competitors is ABC Company. What makes you different from this company is the product quality, variety of products, and competitive price you offer customers. These are the aspects that nobody can beat your company. You have also jumped into the wagon and used social media influencers as your brand ambassador which your competitor has not done yet. You are also good at taking advantage of the new way of advertising.
20. Do You Reward Your Team Members?
Yes, definitely. It is convenient to me that my current company has a reward program where an employee can give a reward such as gift cards and vouchers to another co-worker for their help. I have been using this to send the reward to my team. Once we completed a big project, I bought my team lunches too to show that I value their hard work and motivation so that we will strive even more on our next one.
21. Can You Give An Example On How You Motivate Your Team?
I believe when we motivate others, we inspire them to be better. There was once we needed to complete a campaign in a very short deadline but with too many things to do. We felt exhausted and almost burned out. So, instead of giving up and feeling demotivated, I spent time with each person on my team and asked what help they needed the most to speed things up and make their tasks easier. I gave them words of encouragement too. Once I gathered their need, I immediately put myself to get the things they needed on the table, and together we completed the campaign on time. After completing the campaign, I took my team to a team appreciation party and told them that I appreciated their hard work and that I was glad they were my teammates.
22. How Do You Evaluate Your Team Performance?
I go with the saying that numbers don’t lie. That is why traditionally, I will use Return of Investment (ROI), cost per lead, and conversion rate to evaluate my team’s performance because those matrices can be translated into numbers. Or course, there are many more keys to assessing my team. But, as time goes by, the matrices will change depending on the campaign and the company’s product objective.
23. Why Do You Want To Become A Marketing Coordinator In Our Company?
I want to be a marketing coordinator in this company because I would like to grow together with the company. I have known this company since I was a kid, and I saw how the company has expanded, keeps on producing good products, and at the same time provides excellent customer service. I want to be part of this established company and contribute here.
24. What Do You Want To Achieve In The First 6 Months Of Employment?
Firstly, I would like to understand further about the products that this company has and produced. Then, I would like to create marketing strategies that will help to increase the company’s sales. Since I am an expert in campaigns, I can start with a digital campaign because, in recent years, we can see that customers spend 3 hours on social media alone. I can take full advantage of this time to create engaging and creative advertising content. Hopefully, by doing so, it can reach more audiences, increase engagement, and increase company sales.
25. How Do You React To Conflict In Your Team?
Now and then, we will face a time where there is conflict in the team itself. I will not be quick to judge anyone and anything, but I will take the time to understand the situation and listen to both parties. Once I have heard from both parties and have calmed down, I will arrange for a short meeting to let them know my view, and if there is any solution to overcome the conflict, we will discuss this together harmoniously.
Now you have 25 questions and answers ready for your interview. Keep on practicing your answers, and make sure to be confident during the interview. We hope you will nail the interview and land yourself the job of your dream. Good luck!