How Emerging Artists Can Get Discovered Through Spotify Promotion


How Emerging Artists Can Get Discovered Through Spotify Promotion

New artists need to gain more fans. Reaching a broader audience, prompting listeners to hear their music, and telling others about the musicians will help greatly. Fortunately, uploading their songs on Spotify is critical to achieving this purpose. You can publish your music on Spotify even as an independent artist, and using Spotify promotion services grow fast.

Gaining a broader audience via Spotify 

The streaming app is getting flooded with lots of songs. Emerging artists should stand out from others to get recognized by the audience. Promoting your tracks successfully on Spotify will boost your follower count and the shares your tracks will receive. New artists can improve their chances of successful music careers if they promote their songs correctly and reach the target audience.

Create an artist account

A verification badge notifies prospective and existing followers that your profile is real. It establishes the legitimacy of your artist page, making it eligible for placement on the app’s playlists. Presenting yourself as a genuine artist allows you to gain the trust of your followers and connect with them. Sign up on “Spotify for Artists” and get your artist account verified.

Build your follower base

A huge follower count is likely to result in massive monthly listeners. Your fan base indicates the relevance of your account. A large follower base implies that your fans love your tracks. It presents you as an authority to prospective fans. Besides, a huge follower count will improve the success of your promotional efforts. It would help if you paste the link to your Spotify profile on your social media pages, encouraging fans to click the follow button.

Use social networks for song promotion

You can present your tracks to the public via social media platforms and reach a wider fan base if you effectively use the sites. However, inviting your fans on social media platforms to click the follow button on your Spotify artist page will improve your visibility. This strategy increases your follower count and streams. 

Besides, more listeners will likely discover your tracks. Uploading quality and engaging posts on social networks will help attract loyal followers.

Spotify Ads for campaigns

Artists can create audio ad campaigns on Spotify with Ad Studio. The tool allows you to execute an ad campaign on the platform within a few minutes. Besides, the advertising platform summarizes campaigns: their frequency, number of clicks, details of their targeting, and click-through rate.

Consistent upload of tracks on Spotify

Release new songs regularly on to retain your followers. Your followers will likely decamp if you go off the radar for a long time. However, you should create quality music content. Besides, the Spotify algorithm will notice you if you are active. It will determine how engaging your songs are by identifying your tracks featured on user-generated playlists.

Pitch your songs to playlist curators

Playlist placements expose your songs to a broader audience. Emerging artists can submit their latest releases for playlisting through “Spotify for Artists.” You can also pitch to curators of famous playlists that fit their music style. Spotify playlists can drive sales, music discovery, and chat performance. Besides, new artists can generate playlists featuring their songs and those of other musicians. New musicians are more likely to be discovered by a wider audience when collaborating with other artists. In such cases, you can reach fans of the featured audience, giving you a larger following. If you place a featured artist on your playlist, the person will likely return the favor. Consequently, your songs will gain more exposure.

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