How Automation Can Improve Your Business Performance in 2024

Editorial Team

How Automation Can Improve Your Business Performance

Most businesses have been moving toward a digital transformation for several years now. Adoption of AI has more than doubled since 2017, and the proportion of organizations using artificial intelligence holds steady at 50 and 60 percent, according to the 2022 McKinsey Global Survey on AI.

Spurred by an increasingly connected global economy, the rise of remote work as a result of the COVID-19 pandemic, and emerging technology that promises to streamline operations, lower costs, and improve business operations, this transformation isn’t showing signs of slowing down any time soon.

If your business is considering investing in emerging tech solutions like automation in the new year, keep reading. We’re examining some of the ways that automation can improve your business performance.

Automate Your Basic Customer Service

One reason why artificial intelligence is such a popular investment in 2023 is its customer service capabilities. Companies that put an emphasis on the customer experience see 4 to 8 percent higher revenues than businesses in their industry that don’t. However, creating a stellar customer experience takes time and money.



Automating basic customer service tasks through artificial intelligence in the form of a chatbot is one of the simplest, most popular ways to reduce the workload on your employees while also improving the overall experience of your customers. If you aren’t investing in customer service AI, 2023 might be the year to do so. Additionally, AI capabilities can seamlessly complement the functionality of an ERP system within customer service departments, enhancing overall efficiency and streamlining processes.

Instantly Convert and Store Documents

Another great investment for your business is to automate your document conversion process. In many industries, documents are constantly pouring in. Each one needs to be converted into the proper file type and stored away for future use.

The biggest benefit of automating your document conversion and storage processes is the time that it can save your employees. Tasks like document conversion and data entry are time-consuming and can significantly drain your employees’ time and productivity. Simplifying this routine yet time-consuming process can be a big win for your business.

Along similar lines, automating the creation of a customer’s digital purchase order is another great way to simplify a task that employees likely spend significant amounts of time on. In addition, automating maintenance work orders helps to remove the risk of human error, which can cause major delays and setbacks when it comes to employee work and customer feedback.

Take Your Marketing to the Next Level

A final area of automation that can help your business excel in the new year is automated marketing. From social media marketing to email campaigns to lead generation, there are an endless number of ways that you can automate your business’ marketing efforts. Doing so can not only save your team time but can also ensure that your marketing efforts are working around the clock to drive leads to your website or business.

One great thing about automated marketing is that it’s easy to customize to your business’ budget. You can invest in a few methods at a time, and add additional automation as you begin to see the positive impacts of your new marketing strategies.

Improving Your Business Performance in 2023

If you’re looking to improve your business performance in 2023, investing in some new automation technology is a great place to start. From marketing and customer service-focused artificial intelligence to automated digital purchase orders and document conversions, these are a few of the best areas of automation to invest in for your business in the new year.