The internet is a big place! It’s estimated that about 75% of people go online every day. With so many options for corporations to present themselves and reach their targeted customer base, how can you stand out from the rest? The answer: video marketing!
Video marketing is on the rise, and with good reason. It can have dramatic impacts on businesses of all sizes. According to HubSpot, videos that engage viewers increase the time spent viewing the website by 84%. Numerous studies also show that companies with video blogs and/or websites with video content get a 70% higher click-through rate than those without. This means more people view your site, which means more sales for you!
Here are ten ways to grow your business using videos:
1. Build corporate branding:
The most effective way of capturing attention is to take advantage of the human instinct to form a first impression based on the visual appearance of a company’s commercial. If you are trying to create your own identity, creating slick videos featuring a team interacting with customers allows you to show off your great personality and see how it plays out in front of the camera. You can watch their video again because every aspect is so well thought through that it makes for an enjoyable experience every time you view it again. It could make all the difference when considering which company would be good for your business!
2. Publicize events:
A video on Facebook or YouTube is a great way to announce an upcoming event, giveaway, or special offer. It can be done in an entertaining way that demonstrates your company’s character and personality by showcasing the best aspects of your business. Video content also helps people remember an event and gives them a visual to engage with others who are surfing around online. If you are looking for a fun way to heighten the atmosphere of company parties, hosting a live broadcast is always a great idea!
3. Promote your business easily:
It is not always easy to stand out from the crowd when trying to promote or sell a product or service. You might have the best customer service in town, but something as simple as using a video editor to create a video can help put your company on the map! Customers like to get an idea of what they are buying before they decide. A live video stream can give them a chance to interact with you and your employees, letting them see and hear that you care about your business. People who like what they see can easily go on and make their purchases!
4. Reach out to the public:
You don’t have to be a big company to take advantage of video marketing. If you want your business to be more community-driven, then a YouTube channel is a great way for you and your employees to interact with your customers. People looking for reliable information can get whatever they need by using search engines like Google and Bing or asking their social network connections for recommendations. You should never underestimate the power of video marketing!
5. Sell products and services:
Using an online video maker for creating short video tutorials is a great way to show how an item or service works. Video marketing can promote and sell a product or even a series of items by showing how one item goes together with another. You can also use video marketing to show the results of your company’s efforts, which makes it easier for customers to get started with your business. People love seeing how you can make the world a better place!
6. Helps with SEO:
The Small Business Blog recommends that video advertising can also help with search engine optimization. It is sometimes difficult to get people to click on your website and go through the registration process. Videos are a great way to get your audience’s attention so that they can discover more about you! This is a good incentive, especially when you will pay them the same amount of money whether they buy something.
7. Build your brand image:
You can use video marketing to build and maintain your brand image, which affects more than how well people view you in the media. You can use video marketing to help you create a reputation you can be proud of, which is a great way to build trust with your customers, so they can feel confident in doing business with you. The most effective way of doing this is by using a video editor to create interesting, funny, and informative content that people will love.
8. Expand your business:
Video marketing has allowed many businesses to grow from local operations into successful global enterprises. Video channels allow you to reach more than just your local market and expand that reach worldwide! Also, by interacting with customers who post videos on their own YouTube channels, you can increase your profit potential.
9. Help you build relationships with customers:
Video marketing is a great way to build relationships with potential customers. If you create funny and informative videos, you can build positive connections with people who are searching for information on your products and services. The more they trust you, the higher the chances are that they will buy from you! This works in reverse; when someone buys something from your store, they will most likely recommend it to their Facebook friends and family members.
10. Keep your customers happy:
Use video marketing to keep your existing customers happy and attract new ones! The more satisfied they are with your products and services, the more likely they will recommend you to the people in their social network. This will result in new clients for you!
Video marketing is a great way to promote yourself on the internet. You can use live video streaming, short YouTube videos, how-to videos, tutorials, or even a business makeover series on YouTube. You can expand your reach online with video marketing while building trust with potential clients.