With millions of new media persons entering the content creation game every year (at an ever-increasing pace), it is getting harder to stand out from the crowd. Read further to find out how to attract more traffic to a student blog and turn your visitors into subscribers.
1. Create a Portrait of the Target Audience
To captivate the attention of the would-be subscribers, a blogger needs to know them well enough. They need to speak their language, share their interests, and see their desires. Thus, for starters, it is essential to get an overall impression of the target audience, both existing and potential. To do so, answer the following questions in as much detail as possible.
- What people make up the readership?
- What can it give to other people?
- Who are the existing subscribers? What are their gender, age, occupation, and range of interests?
- What are the main issues your readership has?
Come up with questions that will help you better understand these subscribers. Drawing up a portrait of the audience, rely on your experience and specific feedback. In other words, get answers directly from the subscribers through questionnaires and comments.
2. Avoid Being Too Availing
When starting out, media content creators often stick with useful content only. The Internet is already jaded by such content. Statistics show that this is the last thing that will stand out in the content flow. By giving advice and encyclopedic info, the blog content will not
- make a lasting impression on readers;
- evoke response;
- turn readers into subscribers.
If you prefer making useful content, try defining what pains of the selected target audience you could solve with it.
For instance, writing a post about ways to survive college exams, add a link to an essay writing service like EssayHub that may be helpful for your subscribers. Doing so will also count as using external links, which is good for optimization.
3. Do Not Neglect SEO
Adopting the right SEO strategy and the best practices for using targeted keyword phrases should be the top priority.
Learn the principles of keyword research and use those keywords in the titles, throughout the articles, and in image filenames. There are many other best practices, like making the URL SEO-friendly and using keyword synonyms.
4. Try Guest Blogging
This term means writing articles or posts for third-party resources. As a rule, such articles mention a link to someone’s resource.
There are many different ways to take advantage of this option. The first is to find some media persons with related topics in the same field and reach out to them. What remains after is to see if they accept a guest post. This will yield only through trial and error. Yet, getting that new audience will also pay off.
Use services like Quora to find someone asking a question that is really in the blog niche and give a long, detailed answer. This will help present you as a knowledgeable and dedicated blogger.
5. Build Content Partnerships
This approach is much trickier than the previous one for those who are still new to blogging.
Student blogs may focus on many different ideas or news. They also come in different formats like podcasts, video-, Instagram-, Facebook-, and forum-based blogs. To make the content partnership happen, one will need a significant amount of traffic if they want to have big media persons push content to their audience.
Consider what use counterparts can make out of such cooperation. It is unlikely that they will do charity and share the content of some unknown green blog owner or entrust them with their brand elements (texts and images). Writing a post outline, take time to identify any opportunities for a bigger influencer that you can mention and start building relationships.
Through this approach, one can start building a community of influencers that grows in value over time. It will soon help drive traffic to your student blog.
6. Post Images on Pinterest
There is a reason for social media becoming a game-changer for driving traffic to a blog – it is one of the best ways to connect and engage with the target audience.
Make sure to get high-quality visuals for every post – graphic representation is paramount. The most successful Pinterest influencers recommend having at least ten unique pins (images) for every new post published on the blog.
So, stay active, connect with other people in your niche, and re-pin their content. Simply sharing your images won’t give the expected result. Only cross-media sharing and a live Pinterest page could make some positive changes happen.
7. Go to Reddit
Another great media space to promote something is Reddit. It is trickier than Pinterest since it does not purport direct marketing and advertising. Its readers will immediately pick up on it and downgrade your blog. Yet, this does not mean that one cannot drive traffic from this platform. A big part of the trick is being subtle about advertising in the reviews and comments.
Connect with the community first and build rapport with dedicated commentators. Once you develop a reputation, start creating posts asking for feedback on the content as soon as it feels comfortable.
To Sum It Up
To win readership and drive traffic to the blog, a student needs to define their strengths, unique experience, and balance between nifty and engaging to get steady traffic and devoted subscribers.