30 Subscription Business Ideas That Work in 2024

Editorial Team

Subscription Business Ideas That Work

If you’re looking to start your own business, looking at existing successful businesses can be helpful. By examining what’s working right now, you can get inspiration for new ideas that might also work in the future. As technology changes and trends come and go, some businesses become irrelevant over time, but others become even more successful. Here are 30 subscription business ideas that will work in 2022 and beyond…

1. Grocery Delivery.

If you’re considering starting a subscription service, consider this one. Grocery delivery is just what it sounds like: customers order groceries to be delivered to their homes or office. This business idea is perfect for those who don’t have time to make shopping trips and want to eat healthier with the convenience of having healthy food delivered right to their door. The best part about this type of subscription business is that there are so many different ways you can monetize it! Offer monthly subscriptions, discounts on bulk orders, or even deliver food from an organic farm.

2. Clothing Rental.

A subscription business idea that will work well in 2022 is clothing rental. Clothing rental companies offer customers the opportunity to rent a wide range of items for an agreed-upon period and rates. As consumer trends change, so do their needs, which means that fashion trends always need to be updated. Renters don’t have to worry about having a closet full of clothes they’ll never wear again because they can just swap them out for something new.

Customers are happy with this service because it saves them from purchasing expensive items that may not work for their lifestyle or taste – plus, renting is often less expensive than buying high-end clothing outright.

3. Home Cleaning.

Home cleaning is a growing industry, and finding the time to keep up with a clean home is challenging. A home-cleaning subscription business can be a great solution for busy parents or those who are too tired at the end of the day to take care of their home. You can offer these services as a monthly, weekly, biweekly, or annual service. Your potential customers would love not having to worry about scheduling an appointment, and you’ll love being able to provide them with excellent customer service.

4. Laundry Service.

Do you enjoy laundry but don’t have the time to do it? You may want to consider a laundry service as a subscription business. Laundry is an age-old chore everyone needs to do, but most people don’t like doing it. This could be the perfect subscription business if you can provide someone with their weekly wash, dry, fold, and ironing service for a monthly fee. Make sure your price point fits what customers are willing to pay. This will be a successful subscription business if your prices are reasonable and you offer consistent quality services.

5. Meal Kit Delivery.

Meal kit delivery is a subscription business growing rapidly as more people are opting to cook at home and not go out to eat. This service allows consumers to choose from a selection of ingredients and recipes, which will then be delivered weekly or monthly. If you’re willing to invest in the upfront cost for the food, this can be an ideal choice for your own business because it doesn’t require any physical storefronts or employees. You just need a place where you can store the ingredients until they’re delivered, which could be your basement or garage if you have one available.

Customers enjoy the convenience of having fresh, healthy ingredients delivered to their doorstep and can still save time by chopping or cooking ingredients ahead of time. With a meal kit subscription, people can access an endless supply of new recipes from which to choose each week. There are many different options for every type of eater and any budget.

6. Cosmetic Samples.

When it comes to subscription business ideas, there are many you can choose from. One idea that could work well is providing a monthly membership with cosmetic samples. The beauty industry is worth billions of dollars, and many consumers would love the opportunity to try out new brands without spending a lot of money upfront. In addition to cosmetics, a monthly club could include items such as organic beauty products, skincare, and other things they don’t have time to purchase separately but still want on hand. Not only does this offer subscribers convenience and variety, it also offers brand exposure since customers would be introduced to their brand when receiving the monthly package!

7. Book of the Month Club

The Book of the Month Club is a subscription business that sends members a curated selection of new books every month. Members can select from five genres, including literary fiction, science fiction, and more. The monthly subscription fee starts at $14.95 for one book and goes up to $49.95 for five books per month. Members also have the option to buy additional books at discounted rates or give their unused credits to other members. Books are sent on the 15th of each month and can be canceled anytime without penalty before they are shipped on the next shipment date. With more than 700,000 subscribers, this business idea has proven successful since its launch in 2010 – and it’s also had a few celebrity fans along the way!

8. Wine of the Month Club

A wine of the month club is a monthly service that sends a shipment of wine to customers. This type of business is perfect for wine enthusiasts who need more time to go out and find new wines and businesses looking to increase their customer base by targeting niche markets. The main requirements for this type of subscription business are: finding great wines, having a good mailing list, and being organized.

9. Pet Supplies

The pet industry is a $70 billion industry. With the rise of Instagram, where people can post photos and videos of their pets, more people are buying pet supplies to show their furry friends off on social media. For example, BarkBox sends monthly boxes of treats and toys for dogs, cats, and other pets. The company has an A+ rating from the Better Business Bureau (BBB).

The pet subscription business idea is one you should consider if you’re interested in starting your own business but need help figuring out what to do. For example, there are many monthly subscription services for different types of animals, such as horses or fish. You can have a monthly service just for one type of animal or offer multiple services for different types.

10.  Gardening Tools.

Did you know that people spend more on gardening yearly? With more and more people becoming environmentally conscious, lawns are going away to be replaced with gardens. It’s a great business idea to start a subscription service for gardening tools. People want the convenience of not having to go to the store to buy their tools, and they want them delivered right to their door so they don’t have to leave their homes! This is one of the best ideas for a subscription business because it’s something that customers need more and more as time goes on.

11.  Car Maintenance

It takes a lot of time, effort, and skill to maintain your car – taking it in for a full service every few thousand miles and having regular checks on everything from the tires to the tire pressure is just one way you can keep your car in good condition. It’s easy to forget these things with so much else going on, but subscribing to a car maintenance plan will put all this convenience at your fingertips. You’ll never forget when you need to bring your car back into the garage again because you’ve had an alert sent to you through email or SMS text message reminding you that it needs its next service.

12.  Laundry and Dry Cleaning

Do you live near a Laundry and Dry Cleaning Service? If so, this might be the perfect subscription business for you. People must always remember to send out their laundry or need dry cleaning done as soon as possible. A subscription service would make it easy for people to get their clothes cleaned without the hassle of sorting, folding, and mailing them out.

First, start by finding a Laundry and Dry Cleaning Service that you like. Then make sure they are willing to work with you on pricing so it is affordable for your customers. Next, research what other companies charge in your area, then devise a plan on how often customers can choose from various options at different price ranges. Finally, promote your business!

13.  Kid’s toys

If you love toys and games, try your hand at a toy subscription service. This is a service where parents can sign up to have new, quality toys sent to their homes every month. With a toy subscription business, you would purchase toys at wholesale prices and pass the savings on to customers. These could be educational or fun for children of any age.

14.  Outdoor Gear Rental

If you love the outdoors and want to share your enthusiasm with others, then starting an outdoor gear rental business might be perfect. The beauty of this particular subscription business is that customers can pay a monthly or yearly subscription fee which will entitle them to as many rentals as they want. They’ll then pick up their rental gear from one of your storefronts and drop it off when they are done with the trip.

15.  Jewelry

Starting a subscription business for an emerging demographic is one of the more unique subscription business ideas. The under-35 age group is still small, but by 2020 it will represent half of all consumers. With this population becoming increasingly interested in jewelry, now’s the perfect time to offer subscriptions that rotate through different types and price ranges.

The best part about starting a jewelry subscription service is that you’ll never need to worry about inventory and shipping costs.

16.  Health and Wellness.

Many people need to learn that you can make money from a health and wellness subscription business idea. It’s one of the best businesses to start because it deals with needs essential for all humans. Everyone wants to be healthy, and we all need some service or product to help us stay that way. Here are some business ideas in the Health sector:

  • Health clubs – One example is a gym membership, which most people can benefit from. Gyms have various packages with different access levels depending on your budget and time commitment.
  • Nutritionist – Many people are interested in nutritionists because they want to eat better. A nutritionist could provide meal plans, grocery lists, recipes, cooking classes, and more!
  • Online fitness training – Online fitness training will always be an option since technology makes everything easier these days! All subscriptions include live video sessions where you can ask questions about workouts, dieting tips, troubleshooting challenges, and anything related to fitness. Some online trainers will also come over to visit for personal training sessions too.

17.  Childcare

One of the most common subscription business ideas is a childcare subscription. If you want to start your childcare subscription, consider partnering with local daycares or hotels to make it a more streamlined experience for parents who want on-site care. Some entrepreneurs may even set up their services to include drop off and pick up at offices if they can create partnerships with offices nearby.

18.  Education

Education is one of the most important parts of our lives. It is where we learn the skills necessary to survive in a challenging world. For this reason, many people are beginning to explore education as an avenue for a subscription service. A subscription business idea could be an educational podcast that sends recorded lessons to subscribers every month or video lectures that provide interactive learning opportunities. Either option would require a substantial investment in equipment and personnel which means it will take some time before you see profits from your work.

19.  Online Magazine

If you love writing and want to make a living off of it, then this might be the perfect subscription business idea for you. With online publishing platforms such as Medium, WordPress, and Tumblr, you can start your blog and sell ad space to companies looking for an audience. Your articles will be published on the website and social media sites like Twitter or Facebook.

Another option would be to offer a one-time fee membership with exclusive content not available elsewhere. This is great if you have knowledge or skills most people don’t have access to. Offer this content via video tutorials, ebooks, audio lessons, etc.

20.  Stationery Subscription

One idea to start a subscription business is to create a stationery subscription. This would work for two markets: stationery addicts and people looking for something interesting to send their friends and family.

The stationery addict might need pens, cards, and other items regularly but finds it difficult to make it down the aisle at the store every time they need more supplies. The person looking for something more personal might want one box per month of high-quality card stock with postcards, letter sheets, envelopes – maybe even some vintage stamps to use on their letters.

21.  T-shirt Subscription

The subscription business is growing, and it’s easy to see why. Who doesn’t want a t-shirt of the month delivered right to their doorstep every time they get a new one? As with any other subscription business idea, you’ll need to have a plan for marketing your product, find reliable vendors and partners, and create an interesting offer. To give customers more reasons to buy from you, work on creating a better experience than anyone else.

T-shirts are not only a fun, affordable way to express yourself, but they also make great gifts. And they’re good business because people love having new t-shirts every month. With this subscription business idea, you’d allow customers to choose between various designs and sizes. The best part is that you don’t have to handle inventory or shipping – that’s all done for you!

22.  Courier Service

In this booming e-commerce era, courier services are a great idea for anyone looking to start their own subscription business. The problem is that you will be dealing with sensitive documents and valuable goods, so ensuring your service is trustworthy and safe is important. Hire drivers who are honest and reliable or use a trusted courier company. If you want to get started right away, contact Courier Company XYZ, and they’ll send you a free quote on what it would cost for them to ship your first shipment.

23.  Books and Media

In the world of the subscription business, there are many ways to go. You could offer a book subscription, or you could offer a book and media subscription. Millennials and Gen Z have grown up with Netflix, Spotify, and Amazon Prime to the point where they don’t even watch live TV. They are used to binge-watching TV series, listening to their favorite music on demand, and reading books they want at any time. In this environment, there is a huge opportunity for subscription businesses that offer access to various media.

24.  Travel

If you’re in the travel business, it can be tough to stay afloat when the economy is down. When you have a subscription model, however, it’s a whole different story. A subscription model allows people to purchase an upfront package that entitles them to a set number of visits over a certain time period. This will help increase your customer retention rate and ensure that no one forgets about you when they need your services most.

25.  Sport

One of the best subscription business ideas today is the sports subscription business. You can leverage your expertise or professional contacts to offer your customers monthly or annual memberships with perks such as VIP status, discounts, and early previews. Offering a wide variety of sporting events draws attention to you and creates a complete experience. Other benefits include an increase in customer retention rates and enhanced brand awareness.

Furthermore, this type of business requires less upfront investment and has a higher return on investment than most other types of businesses; once someone pays the membership fee, they are likely to continue paying you each month without any reminders from you.

26.  Music Subscription

One of the best subscription business ideas is to start a music service that sends out a new album daily to your customers. Here are some questions you should be answering when starting this type of business: What genres do you want to focus on? Will there be only one genre or several? Will they all be accessed immediately, or will there be a progression system? What types of albums do you want included, singles, live albums, etc.? How often will it be updated with new releases? Finally, how will payments and subscriptions work?

As well as being an excellent gift idea, this music subscription service provides individuals with an easy way to keep their playlists up-to-date by providing a steady stream of new releases and collections to explore.

27.  Gadgets

One of the top subscription business ideas is to sell gadgets. Gadgets are always hot sellers, and they appeal to many different people. There are so many different gadgets out there that you can create a subscription box around them–for example, a monthly gadget box with different items each month would be a great idea. This is a strong subscription business idea because it offers something new each time, and people will love it!

28.  Dating

If you’re looking to launch a subscription business idea, consider launching a dating service. There are numerous ways that this can be done – monthly subscriptions could offer access to both singles and couples, or an annual subscription might offer three months of singles and four months of couples-only matching services. With the recent interest in online dating over the last decade, now may be the best time to get in on this growing industry before it reaches its saturation point.

29.  Dog Walking

Subscription business ideas are a great way to make money with your business. This subscription-based dog-walking business idea is perfect if you’re looking to start your own business while still keeping an active lifestyle and giving back to the community. The best part? You can create this kind of opportunity from anywhere!

Here’s how:

  • Purchase or lease equipment, including leashes, collars, poop bags, water bowls, and more.
  • Build relationships with pet stores, groomers, and vets who might refer you to new clients.
  • Create partnerships with pet hotels or pet-sitting businesses so your customers always have someone they can trust to take care of their pets when they’re out of town or need extra help.

30.  Art Supplies Store

A subscription business is a monthly purchase of a product or service. In this case, the customer pays $10 per month to receive art supplies from their favorite store. This model works well if the customer has a specific brand they like but wants to explore other brands. It also works well if the customer has certain colors they need to use frequently and want to save money by not purchasing them every time they go into the store.

With more people wanting to return to doing arts and crafts as a hobby, now is the time to capitalize on it.


Subscription businesses are perfect for people who want to work independently and have an entrepreneurial spirit. These companies can be lucrative and rewarding with the right knowledge and expertise. To succeed in a competitive marketplace, developing your innovative subscription business idea is important. Now that we’ve given you some ideas on how to do this, you’ll be able to start your new subscription business right away!

Take the time to brainstorm new subscription business ideas so you’re ready when the time comes. You never know what might take off in the next five years!