13 Strategies For Starting A Nail Salon Business [Business Plan]

Strategies For Starting A Nail Salon Business

So, you want to start your own nail salon business? Congratulations! This is an exciting time for you as you embark on a new adventure. However, before you go too far ahead of yourself, there are several things that you need to think about and keep in mind.

This post will share some strategies for starting a nail salon business. We will cover topics such as choosing the right location, marketing your business, and hiring staff. After reading this post, you will know more about launching a successful nail salon business.

1. Plan Your Business

The first step to starting any business is creating a business plan. This will help you determine the start-up costs and ongoing expenses and set goals and objectives. It’s important to be realistic when planning your budget and schedule – overspending or underestimating can seriously strain your business before it even gets off the ground.

To get started, check out our sample business plan for a nail salon. This will offer you a concept of the data that should be in your own business strategy.

When you’re ready to start writing your business plan, remember to:

  • Include an executive summary
  • Describe your business model
  • Outline your marketing strategy
  • Detail your financial projections

2. Choose A Name For Your Nail Salon Business

When naming your business, it’s important to consider more than just what sounds good. You want a name that potential customers can easily remember, spell, and pronounce. Additionally, it is essential to select a name for your company that appropriately conveys the kind of enterprise you will be operating because first impressions are the most crucial impressions of all.

If you’re unsure where to start, try brainstorming a list of words describing your salon and what it offers. Run your ideas by friends and family, and even target clients to receive their input after you have a few. And don’t forget to quickly search online to make sure another business isn’t already using the name you’ve chosen. You can create a great name for your new nail salon with a little thought and creativity.

3. Location

Location is key when opening any business, but especially a nail salon. You’ll want to consider the demographics of the area you’re looking at, the competition, and the cost of the rent. All these factors will come into play when choosing the perfect location for your new salon.


When picking a place for your nail shop, the demographics of the surrounding region are one of the essential considerations you should make. You’ll want to make sure that there is a good population of potential customers in the area.

The Competition

Another important factor to consider is competition. If there are already a lot of nail salons in the area, you’ll need to make sure that your salon can stand out from the crowd. Offer unique services or pricing that will attract customers to your salon.

Cost of Rent

Of course, you’ll also need to consider the cost of rent when choosing a location for your nail salon. You’ll want to find a space that is affordable but also in a good location.

However, with a little research and careful planning, you will be able to find a good spot for your nail salon business.

Then, all you’ll need to do is get started on your grand opening.

4. Licenses And Permits

Depending on your location, you will need a business license, a cosmetology license, and a sales tax permit. Contact your local Chamber of Commerce or Small Business Administration office for more information.

A business license is to ensure that your business is operating legally. A cosmetology license is required if you provide hair or beauty services. A sales tax permit is required if you sell any products in your salon.

Check with your local Chamber of Commerce or Small Business Administration office for more information on the licenses and permits required for your business.

The process of obtaining a business license, cosmetology license, and sales tax permit can vary depending on your location. However, the general process for each is as follows:

  • Contact your local Chamber of Commerce or Small Business Administration office to inquire about the specific licenses and permits required for your business.
  • Gather the necessary paperwork and submit it to the appropriate office.
  • Pay the required fees.
  • You’ll get a license or permission when your application is accepted.
  • Hang your license or permit in a visible location in your salon.

Follow these steps, and you’ll be on your way to obtaining the licenses and permits required to open your salon. 

5. Equipment

Equipment is one of the most important aspects of starting your own nail salon. You will need to purchase all the equipment for your nail salon. This includes nail tables, pedicure chairs, manicure stations, and nail polishes. Make sure to do your research before purchasing any equipment to get the best quality products for your money.

Can I Buy My Equipment From A Beauty Supply Store?

Yes, you can buy your equipment from a beauty supply store. To ensure that you receive the highest value for your money and the highest quality items, you should conduct some research before making any equipment purchases.

You may also want to consider looking into used equipment so that you can save some money. Just make sure that the equipment is in good condition and that it meets all of your needs.

6. Furniture

In addition to equipment, you will also need to furnish your salon. This includes couches, chairs, coffee tables, and end tables.

Purchase Furniture to furnish your nail salon business can be difficult to find all in one stylish and affordable place. Luckily, you can follow a few tips to ensure you get the best furniture for your business without spending too much money.

Look for quality over quantity: It is better to have a few pieces of high-quality furniture than many cheap, flimsy pieces. Your salon furniture will get a lot of use, so it must be built to last.

Choose Functional Pieces: Make sure to pick stylish and functional furniture. For example, choose a comfortable pedicure chair that also looks good in your salon.

Do Not Skimp On Essentials: Some pieces of furniture, such as nail tables, are essential for your business. Make sure to get high-quality tables that will last for years.

Get Creative: Be creative with your furniture choices and think outside the box. You can find some great deals on used or vintage furniture if you know where to look.

Shop Around: Compare prices and furniture styles at different stores before purchasing. This will help you find the best deals on salon furniture.

These tips will help you furnish your nail salon business without breaking the bank. With a little research, you can find high-quality, stylish, and affordable furniture that will make your salon look its best.

7. Decorations

Once you have all the essential furniture and equipment, you can start decorating your salon to give it its unique style. 

One way to make your nail salon business more inviting and attractive to customers is by adding decorative touches to the salon-from colorful walls and curtains to pretty flowers and paintings. You can also add small touches like scented candles or a water fountain to make the space more relaxing and inviting. If you give your salon a classy look and give your clients the impression that they are in a distinctive setting, they are more likely to return.

Here are some suggestions for how to arrange your nail shop to make it seem more welcoming:

  • Add colorful walls or curtains. This will add a touch of fun and personality to the space.
  • Include pretty flowers and paintings. These can add a touch of elegance and make the salon feel more like a spa.
  • Scented candles or a water fountain. These small touches can make the space more relaxing and inviting.

Your decorations will depend on the overall atmosphere you’re trying to create for your business. Consider sleek and minimal decorations if you want a more modern look. But if you’re going for a more relaxed and inviting vibe, then go for softer and more colorful decorations. No matter what style you choose, make sure it reflects the personality of your business and attracts your target customer.

8. Find The Right Suppliers

One of the most significant components of opening a nail salon is researching reputable vendors from which you can get your products and supplies. You would want to choose providers who have reasonable costs and provide excellent service to their clients. In addition, you will want to ensure that the goods your providers sell are suitable for use in an environment such as a nail salon.

To begin, you may inquire about referrals from proprietors of different salons. There are also internet directories and trade periodicals that you may go through to identify possible vendors. As soon as you have a list of potential vendors, you may contact them to learn more about their products and services.

When speaking with potential suppliers, it is important to inquire about prices, minimum order requirements, return policies, and shipping charges. You will also want to find out from the provider whether or not there are any discounts available for making large orders. When you have all this, you can start comparing pricing and terms to discover the best possible offer for yourself.

When selecting a provider, in addition to considering pricing, you should also consider the quality of the customer support they provide. Find out how long the provider has been in business and inquire about references if necessary. You may also examine internet reviews to see what other customers have said about the company and what they think of the service they received.

Finally, you will want to ensure that the products you order from the supplier are safe for use in a nail salon. Ask about the ingredients in the products and whether they have been tested for safety. You can also ask to see a Material Safety Data Sheet (MSDS) for each product. This document will list the chemicals in the product and their potential hazards.

You can be confident that you are obtaining premium goods at a reasonable price when you spend time identifying the proper suppliers.

9. Stock Your Shelves With Products

Good quality salon products are a must-have for any professional nail technician. Not only do they provide your clients with the best possible service, but they also help to promote a positive image for your business. When selecting products for your salon, be sure to choose items that meet the needs of your target market. 

Then, stock your shelves with an array of colors, textures, and finishes to give your clients plenty of options to choose from. By offering a wide range of products, you’ll surely have something for everyone.

10. Insurance

Insurance is important for any business, but it is especially important for a salon. There is a risk of someone being injured in the salon. There is also the risk of being sued if something goes wrong. 

Make sure to get the right insurance for your salon. This will protect you from liability if someone is injured at your salon. It will also protect you from any lawsuits that may arise. Choose an insurance policy that covers all the risks of running a salon. You can be certain that you are provided the highest level of protection in this way.

Get in touch with an insurance agent as soon as possible to acquire further information regarding the various policies offered. They will be able to guide you in finding the one that is appropriate for your company. Get the appropriate insurance for your salon to guarantee that you and your business are safeguarded at all times.

11. Hire Staff

If you are planning on offering multiple services, you will need to hire staff members who are experts in those services. It is important to hire staff that are passionate about their work and who have experience in the industry. 

But finding and hiring the right employees can be a challenge. To find and hire the best salon employees, follow these tips:

  • Decide what type of employee you’re looking for. Depending on the size of your salon and the services you offer, you may need employees with different skill sets. For example, if you’re planning to offer manicures and pedicures, you’ll need someone who’s good at doing both.
  • Post job listings in places where potential employees are likely to see them. Many people look for jobs online, so posting your listings on job boards or online classifieds sites is a good way to reach potential candidates.
  • Conduct interviews with each candidate. This is the most effective method for getting to know each individual and determining whether or not they would be a nice addition to your salon.
  • Check references. Once you’ve interviewed each candidate, check their references to get an idea of their work ethic and abilities.
  • Make your decision and extend an offer. After you’ve interviewed all the candidates and checked their references, it’s time to decide. Choose the candidate you feel is the best fit for your salon, and extend them an offer.

12. Train Your Staff

Once you have hired your staff, it is important to train them on proper sanitation procedures to keep your customers safe and prevent the spread of infection. Teach them about properly washing their hands, using disinfectant wipes, and keeping the salon clean.

In addition to teaching them proper sanitation procedures, it is important to train your staff in customer service. This includes teaching them how to greet customers, handle customer requests, and upsell services.

Finally, it is important to train your staff in product knowledge. This includes teaching them about the different types of nail polish, how to apply it correctly, and which products are best for certain types of nails. Knowing your products, your staff can better serve your customers.

13. Advertising

With your salon now up for business, it’s time to get the word out to both residents and visitors.

Advertising your nail salon business doesn’t have to be difficult or expensive. There are several simple and effective ways to get the word out and attract new customers.

The use of social media is an excellent way to promote your business. Platforms like Facebook and Instagram offer great opportunities to reach a large audience with relatively little effort. Ensure you post attractive photos and engaging content that will make people want to check out your salon.

You can also reach potential customers by distributing flyers and business cards in high-traffic areas. You could consider advertising in local publications or popular websites if you have the budget.

Make sure that differentiating your salon from other salons in the area is a primary emphasis of any marketing approach you choose. What distinctive services or products do you offer? Why should potential clients select your shop over the others that are located in the same general vicinity? You’ll surely bring in new customers if you highlight the qualities that set your salon apart from others.


Starting a business requires you to take the following steps: a clear plan and strategy. This will help you stay organized and focused on your goals. Starting a nail salon business can be a great way to earn a living and be your own boss. 

Nevertheless, to succeed, you should consider the tactics discussed above. If you start your nail salon business with these guidelines in mind, your venture will be well on its way to success.